Contact information

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Work experience

UI designer

from 11.2024 to now (9 months)
Extra Safe, Київ (IT)

In my role on the marketing team, I created and implemented a landing page for EXTRA SAFE that significantly boosted conversion rates by 12%.
My duties extended beyond individual design projects; I developed a unified style for our advertising campaigns, creative materials, and content, leading to a 18% enhancement in ad performance. Utilizing my skills in UX/UI and brand design, I improved EXTRA SAFE’s. This experience underscores my capability to merge strategic thought with creative implementation, achieving measurable outcomes and enhancing the brand’s presence.

https://www.extrasafe.chat/

Web designer

from 08.2024 to 11.2024 (3 months)
Seventeam, Київ (IT)

I was responsible for the entire web design cycle, from developing the site architecture and prototypes, to creating design concepts, and working with all devices. My goal was to create a website that was not only visually appealing, but also intuitive and effective, leading to business results. The project was related to the construction industry and required a clear structure, a strong visual identity, and a user-friendly experience.

UI/UX designer

from 05.2024 to 12.2024 (7 months)
Vinassessment, Дистанційно (Автобізнес та автосервіс)

I worked on three major projects for VinAssessment: VehiSales, VehiLeaks, and VinAssessment. I developed the designs for both B2B and B2C solutions, which included the full cycle from user research to creating interactive prototypes.
For instance, with VehiSales, which is a B2B platform, I concentrated on streamlining the ad posting procedure and enhancing navigation. Consequently, internal data shows that the time required for users to post an ad was decreased by 20%. In the B2C project VehiLeaks, my main objective was to make information regarding a vehicle's history easier to access and comprehend. Following the redesign of the main page, the conversion rate from this page to the detailed information page increased by 15%.

Additionally, I want to emphasize the creation of a Chrome Extension for dealers. This tool enables dealers to obtain detailed information about a vehicle simply by copying the VIN code from any website. The development process entailed researching the needs of the target audience (car dealers), designing a user-friendly and intuitive interface, and conducting tests with actual users. Preliminary estimates suggest that the extension could save dealers up to 10 minutes on every vehicle check.
1) https://vehileaks.com/
2) https://chromewebstore.google.com/detail/vehileaks-check-vehicle-h/bbedgdimcgbhpjdpeichjklibodpbabp
3) https://vehisales.com/
4) https://vinassessment.com/

TRAINEE  UI/UX designer

from 06.2023 to 12.2023 (6 months)
Beetroot Academy, Київ (IT)

Моя дипломна робота Ukraine for You. https://www.behance.net/gallery/187552623/Travel-App-Ukraine-for-You
Додаток повинен дозволяти користувачам створювати та використовувати заздалегідь визначені
маршрути, щоб відкрити для себе незнайомі місця та більш ефективно дослідити Україну.

Website design

UX Persona research

Web architecture research

User friendly design development

Iconography developing

Sketching, Lo fi and Hi fi Wireframe

Logo creation

Mind Mapping and ideation, creation Site map, App map

UI/UX Designer

from 06.2022 to 12.2024 (2 years 6 months)
Freelancer, Київ (IT)

Один з останніх проектів, над яким я працювала, - це редизайн Новаківської картинної галереї.
https://www.behance.net/gallery/187303355/Art-Gallery-Novakivskyi-Redisign
Метою проекту є
популяризувати творчість Олекси Новаківського, українського художника та художнього педагога. Я розробила UI зі зрозумілою та інтуїтивно структурою контенту (розділи біографії, галереї та новин), а також спростила
UX замовлення крафтових виробів.

Worked in Figma with Auto layouts, Components, Variants, Prototyping, Micro Interactions

Creating Mobile application design, Web application, Website and Landing Page design

Working with a brief. Interview with the client

Mind Mapping and ideation, creation Site map, App map

Analysis of competitors, SWOT, creation of References and Mood boards

Creating UX personas and empathy maps, CJM, User Flow

Sketching, Lo fi and Hi fi Wireframe

Creating UI kit and Atomic design and Interactive prototype

Optimize layout and transfer files to developers

Бухгалтер

from 02.2016 to 06.2022 (6 years 4 months)
ТОВ "Медмаркет Ритейл Груп", Київ (Роздрібна торгівля)

Заступник головного бухгалтера

from 03.2015 to 11.2015 (8 months)
ТОВ "Авторесурс", Київ (Автобізнес та автосервіс)

Бухгалтер

from 02.2009 to 03.2015 (6 years 1 month)
Д/С "Лісная поляна"

Education

Projector Institute

UX Design Beginning, Київ
Higher, from 2024 to 2024 (меньше 1 года)

Taking the UX Design course from Google was an important step in my professional development as a designer.This course gave me the opportunity to

Gain a comprehensive understanding of UX design principles.
Learn how to create user-friendly and effective interfaces that are user-centred.
Deepen my knowledge of user experience and user research methods.
Apply the best practices of UX design in real projects.
Better understand user needs and behaviour.
Create interfaces that meet the expectations and needs of users.
Improve my skills in analysing and researching user experience.

Google and Coursera

Digital Marketing and E-commerce, Київ
Higher, from 2024 to 2024 (меньше 1 года)

Taking the Digital Marketing and E-Commerce course from Google was an important step in my professional development, even as a UX/UI designer.

This course gave me a deeper understanding of the digital environment and marketing strategies, which is important for effective interaction with different audiences through interfaces.
The knowledge I gained about digital marketing and e-commerce complemented my design background, allowing me to better understand user needs and behaviour, and create interfaces that effectively engage with audiences and contribute to business goals.
This combined approach will allow me to create innovative and strategically successful designs that meet both user needs and the demands of the modern market.

by the INSCIENCE organization

Київ
Secondary, from 2024 to 2024 (меньше 1 года)

Studying at the mentoring programme has become an indispensable experience for me in my development as a designer.

Working under the guidance of an experienced mentor, I gained access to valuable advice, feedback and resources, which allowed me to develop rapidly in this field.
The programme gave me the opportunity not only to improve my technical skills, but also to develop my creative thinking and ability to work on projects with real-world challenges.
The feeling of support and the opportunity to receive constructive feedback were important factors in my professional growth as a designer.

Genius.Space

UX/UI Designer, Київ
Higher, from 2024 to 2024 (меньше 1 года)

At the UX/UI design course, I learned:

The basics of UX/UI design: I understood the principles of creating user-friendly and intuitive user interfaces.
User research: I learnt methods of analysing user needs to develop user-centred products.
Design tools: Mastered Figma to create mockups and interactive prototypes.
Visual design: I learnt how to create aesthetic and functional interfaces using the principles of typography and colour theory.

Beetroot Academy

UI/UX Designer, Київ
Higher, from 2023 to 2023 (меньше 1 года)

User Experience (UX) · Design Research · Customer Journey Mapping · UX persona · User Flows · Wireframing · Prototyping · Inclusive design · UI kit · Atomic design · Landing Pages · miro · Teamwork · FigJam

Державна академія статистики, обліку та аудиту

Облік та аудит, Київ
Higher, from 2003 to 2008 (5 years)

Additional education and certificates

Genius.Space Курс “Основи веб-дизайну”

3 місяці

WAYUP GoIT

Марафони: “HTML&CSS”, “UX/UI Design”, “Test Drive”

WAYUP

Курс “Веб-дизайнер: Взривний старт”

Alpaca school Сертифікат інтенсиву “Основи веб-дизайну”

вересень 2022р

Basics of UX research, CASES

2023
Certificate

Basics of design, CASES

2023
Certificate

Figma Basics, CASES

2023
Certificate

Основи AI" від Google

2023

Knowledge and skills

• Adobe Photoshop
• Adobe Illustrator
• Figma
• UI-дизайн
• UX-дизайн
• Создание прототипов
• Внимательность
• Research

Additional information

Я поєдную свої творчі ідеї, стежу за останніми тенденціями у світі
дизайну. Моя мета – створити не лише якісний та сучасний
дизайн, а й, перш за все, зручний інтерфейс користувача. Для
мене важливо допомагати бізнесу клієнта розвиватися і досягати
нових висот.

Мої контакти:

- Сайт-портфоліо:
https://www.behance.net/33faa951

- Telegram: kaliuzhnaolena