Contact information

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Work experience

Marketing Director | Marketing specialist | Strategist

from 01.2018 to now (8 years)
Various companies, Харків (Маркетинг, реклама, PR)

I have worked in companies in the following areas: manufacturing, retail, education, recruiting, real estate, finance, crypto.

• Audience research, conducting in-depth interviews and quantitative surveys of the target audience
• Target audience segmentation
• Competitor analysis, competitor communication research, brand strategies, traffic and marketing in general
• Marketing strategy development
• Budget formation
• Developing ideas and creativity for advertising
• SMM strategy development
• SMM content plan development
• Implementation of marketing and SMM strategies
• Marketing and SMM team management
• Team training (shared personal experience and provided access to paid courses)
• Quality control and deadlines for work by contractors (PPC, Meta, SEO, production, programmer, printing and others)
• Reporting and analysis of results

Head of the Agency | Marketing Specialist | SMM

from 07.2017 to 02.2022 (4 years 8 months)
Resto Marketing, Харків (Маркетинг, реклама, PR)

I created and managed the SMM agency "Resto Marketing" in the HoReCa sector.
We have managed over 17 turnkey facilities and conducted over 20 strategic consultations.

• Audience analysis and segmentation
• Competitor analysis
• Marketing strategy development
• SMM strategy development
• Budget formation
• Marketing and SMM strategy implementation
• Targeted advertising in Meta
• Photo/video content creation
• Marketing and SMM team management
• Reporting and results analysis

Senior Marketing specialist

from 07.2015 to 11.2015 (5 months)
Rotana, Dubai (UAE), Інші країни (Готельно-ресторанний бізнес)

• Providing all departments with the necessary marketing materials
• Audience analysis and segmentation
• Marketing strategy development
• Budget formation
• SMM strategy development
• SMM content plan development
• Marketing and SMM strategy implementation
• PR and Media work
• Quality control and deadlines for contractors (production, printing, etc.)
• Reporting and results analysis

Senior Marketing specialist

from 01.2015 to 07.2015 (7 months)
Rixos Bab Al Bahr, Ras al-Khaimah (UAE), Інші країни (Готельно-ресторанний бізнес)

• Providing all departments with the necessary marketing materials
• Budgeting
• Developing an SMM strategy
• Developing an SMM content plan
• Implementing marketing and SMM strategies
• Working with PR and Media
• Controlling the quality and deadlines of work by contractors (production, printing, etc.)
• Reporting and analyzing results

Marketing Specialist | SMM

from 06.2013 to 01.2015 (1 year 8 months)
Rixos The Palm Dubai, Dubai (UAE), Інші країни (Готельно-ресторанний бізнес)

• Providing all departments with the necessary marketing materials
• Developing SMM strategy
• Developing SMM content plan
• Implementing marketing and SMM strategies
• Working with PR and Media
• Controlling the quality and deadlines of work by contractors (production, printing, etc.)
• Maintaining reports and analyzing results

Education

Kharkiv National University of Economics

Economics and Law, Харків
Higher, from 2003 to 2008 (5 years)

Additional education and certificates

Marketing Manager / Rixos The Palm Dubai

2013, 3 months

Targeting from scratch / Valeria Ternovaya

2019, 1 month

Instagram Entrepreneur / Nikita Pustovoy&Aleksey Krivoi

2021, 2 months

Prodvigator / Vlad Yasko

2019, 2 months

Instagram Academy / Genius Marketing (Oles Timofeev)

2018, 2 months

Laboratory of Online Business / Genius Marketing (Oles Timofeev)

2018, 1 month

The right recruitment / Anastasia Sohina

2018, 1 month

Dad of the brand / Andrei Fedoriv

2017, 2 months

Complex internet marketing (Genius Space)

2024, 2 months

Profession HR-Manager (Genius Space)

2025, 1 month

Targeted Advertising Specialist 2.0 (GeniusSpace)

2025, 2 weeks

Project Manager (Genius Space)

2025, 2 weeks

PPC-Specialist (Goole Ads, GA4) (Genius Space)

2025, 1 month

SMM-Specialist (Genius Space)

2025, 1 month

Knowledge and skills

• Маркетингова стратегія
• Створення та керування командою маркетингу та SMM
• Розробка контент-плану та його реалізація
• Ефективна організація дистанційної роботи
• Facebook Ads Manager
• Miro
• Управління проєктами
• Проведення зустрічей в Zoom
• Trello
• Google Drive
• Google Meet
• Adobe Illustrator
• Canva
• CapCut
• Аналіз цільової аудиторії
• Конкурентний аналіз
• Маркетингові дослідження
• Розробка маркетингової стратегії
• Креативність
• Digital-маркетинг
• Google Analytics
• Розробка контент-стратегії
• Маркетинг у ресторанному бізнесі
• Маркетинговий аналіз
• Контент-маркетинг
• SMM
• Розробка SMM-стратегії
• Meta ads
• Управління командою
• Уміння аналізувати
• Самостійне прийняття рішень
• Доброзичливість

Language proficiencies

• English — advanced
• French — average
• Ukrainian — fluent