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Vladyslava Zharko Resume

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TL;DR
JDG Vladyslava Zharko - Freelance Media Buyer
SWEET.TV — Meta Media Buyer (B2B contract)
Freelance — Meta Media Buyer
Additional Education
Formal Education
Languages
Contact

TL;DR
I’m a Meta (Facebook/Instagram) Media Buyer with 5+ years of experience in
managing campaigns across European markets (Poland, Slovakia, Hungary, Czech
Republic, Bulgaria) and USA, with a focus on mobile apps, B2B services, and
e-commerce.

My expertise covers all stages of ad campaign management — from strategy
development and creatives to detailed analytics, A/B testing, and optimization. I
work with both cold and warm audiences, know how to set up accounts and
pixels from scratch, resolve ad account issues, and scale campaigns efficiently.

I’ve worked as a freelancer and under B2B contracts with clients in the EU and
USA, managing budgets of up to €100,000/month. I’m also experienced in team
delegation, reporting, and mentoring, and have a legal background that helps me
work with complex compliance tasks in regulated niches.

Additionally, I occasionally consult for LMG Agency (Kyiv, Ukraine) on Meta Ads
strategy, particularly in the medical niche. Due to the nature of the field, most
projects are under strict NDAs, but my contribution includes ad structure
development, compliance review, and strategic funnel design tailored to
regulated industries.

JDG Vladyslava Zharko (Tax number (NIP) 9492262382 —
Freelance Media Buyer
July 2023 – Present
Key achievements:
●​ Launched and optimized Meta Ads campaigns for clients across the USA
and Europe (Poland, Germany, Czech Republic, Slovakia), achieving
consistent ROAS between 2.5x–5x.
 ●​ Delivered lead generation campaigns with CPL as low as €1.90 and
increased conversion rates through advanced retargeting and funnel
segmentation.
●​ Helped clients scale from €1,500 to €10,000 monthly ad spend while
keeping CAC stable and ensuring predictable results.
●​ Resolved complex Meta ad account blocks, set up new advertising
infrastructure (BM, pixels, domains) and migrated clients to stable business
accounts.
●​ Provided clients with detailed weekly reports including CAC, CTR, CPM,
ROAS, and actionable insights for funnel improvements.
Responsibilities:
●​ End-to-end campaign management: from market research and audience
segmentation to copywriting and creative supervision.
●​ Meta Ads strategy development tailored to different funnel stages
(cold/warm audiences).
●​ Daily optimization of campaigns with a focus on performance metrics
(CPA, ROAS, CTR).
●​ Budget allocation, media planning, and A/B testing of hypotheses.
●​ Communication with international clients, reporting, and campaign
reviews.
●​ Delegation of creative tasks to designers and copywriters, managing team
deadlines.

Below are three case from my freelance work after establishing my JDG in
Poland.

In all major projects, I’ve operated as part of cross-functional teams — including
designers, copywriters, junior media buyers, and client-side specialists. I lead the
marketing strategy and oversee execution across all funnel stages, while ensuring
alignment between creative, analytics, and business goals. I’m fully responsible for
client communication, CRM integration, technical setup, daily analytics reporting,
and coordinating the work of copywriters and designers through detailed briefs —
including up to three Zoom syncs per week to ensure alignment and
performance.

Online Strength Training Programs (NDA Project) — Meta
Media Buyer
October 2024 – April 2025
Key achievements:
●​ Drove consistent sales of online strength training programs ($45–$80
average purchase) across diverse regions, including both high-income and
emerging European markets, the US, and Oceania.
●​ Achieved stable ROAS of 3.4x using Meta Commerce Manager for
catalog-based selling and dynamic creative testing.
 ●​ Boosted purchase volume by 52% through structured TOF/MOF/BOF funnel
architecture and segmented email marketing.
●​ Reduced cost per purchase significantly via advanced dynamic retargeting
and audience segmentation tailored to heavy-lifting enthusiasts.
Responsibilities:
●​ Developed and implemented a full-funnel Meta Ads strategy with clear
TOF–MOF–BOF logic.
●​ Set up and optimized catalog sales campaigns using Commerce Manager
with product set segmentation.
●​ Managed retargeting for abandoned viewers and add-to-cart users, aligned
with email automation sequences.
●​ Created and coordinated performance creatives for each funnel stage,
ensuring messaging consistency and high CTR.
●​ Provided the client with weekly dashboards and actionable insights
focused on ROAS, CTR, conversion rate, and CAC.

G.Bar Poland (Gdańsk, Wrocław, Kraków, Łódź) — Meta Media
Buyer
October 2022 – Present
Key achievements:
●​ Launched and continuously optimized local lead generation campaigns for
4 beauty salons across Poland, achieving stable flow of high-quality
bookings.
●​ Delivered consistent cost-per-lead between €1.30 and €2.80 across cities,
with monthly booking growth up to +43% in key locations.
●​ Increased retention and reduced no-show rate through retargeting of
website visitors and social media engagers.
●​ Created a scalable Meta Ads structure that allows independent promotion
for each salon while maintaining brand consistency.
Responsibilities:
●​ Developed geo-targeted campaigns for each salon using local audience
insights and seasonal demand trends.
●​ Managed Meta Ads campaigns focused on booking form conversions,
promotions, and event-based offers.
●​ Coordinated creative asset production and copywriting aligned with G.Bar's
brand tone and visual identity.
●​ Provided monthly reports to franchise owners with data-driven suggestions
for budget reallocation and creative optimization.
●​ Handled technical setup: pixels, domain verification, offline event
integrations, and audience tracking.

Be Happy by Marina Romanenko — Meta Media Buyer
May 2024 – April 2025
Key achievements:
●​ Launched and optimized Meta Ads for large-scale online education
campaigns focused on motherhood, personal development, and women’s
financial literacy.
●​ Generated over 5,700 leads within the first two months across various
programs, maintaining an average CPL between €1.15 and €2.20.
●​ Built a multi-funnel strategy tailored to different audience segments and
product types (webinars, intensives, long-term courses).
●​ Increased CTR by 42% through emotional messaging and
storytelling-driven creatives customized for a female audience.
●​ Developed reporting system to track campaign performance by product
and channel, supporting real-time decision making.
Responsibilities:
●​ Designed and managed Meta Ads campaigns promoting multiple online
courses and events simultaneously.
●​ Coordinated creative strategy and messaging to align with brand values
and target audience pain points.
●​ Conducted A/B testing across creatives, audiences, and placements,
optimizing for CPL and lead quality.
●​ Worked closely with the client’s internal team on landing page
improvements and funnel adjustments.
●​ Built and maintained a full ad infrastructure, including custom events, pixel
setup, and analytics dashboards.
__________

SWEET.TV — Meta Media Buyer (B2B contract)
October 2022 – January 2024
Key achievements:
●​ Launched and managed advertising campaigns in 5 countries (Slovakia,
Czech Republic, Hungary, Poland, Bulgaria) resulting in a steady user
acquisition flow and increased mobile app installs.
●​ Improved campaign performance by refining targeting strategies and
creative testing, reducing CPA by 40% in key markets.
●​ Built and maintained ad infrastructure including account setup, domain
verification, and pixel/event configuration for mobile campaigns.
●​ Developed a full-funnel strategy for both cold and warm traffic, ensuring
high retention and reduced churn.
●​ Collaborated with local content and design teams to adapt ad messaging
to specific markets, increasing CTR by 25%.
Responsibilities:
●​ Daily campaign management in Meta Ads Manager (cold traffic,
retargeting, upsell flows).
●​ Performance analytics: conducted daily data reviews, tracked KPIs, and
adjusted campaigns in real-time.
 ●​ Managed mobile app advertising: installed SDKs, optimized events, and
worked with MMPs.
●​ Created detailed ad reports and shared actionable insights with the client
team.
●​ Worked closely with tech and product teams to align advertising with app
updates and user journeys.

Freelance — Meta Media Buyer
June 2020 – October 2022
Key achievements:
●​ Launched and optimized 25+ ad campaigns for local businesses and
personal brands in Eastern Europe, generating a stable stream of leads with
cost-per-lead from $1.20 to $3.00.
●​ Conducted more than 15 live online training sessions on Facebook Ads
setup and strategy, mentoring over 200 students (project paused in 2022
due to geopolitical reasons).
●​ Developed communication strategies and campaign architecture from
scratch for beauty industry clients (lash artists, nail techs, stylists), resulting
in fully booked calendars within 3–5 weeks.
●​ Successfully restored and stabilized multiple disabled ad accounts,
including full migration to new BMs and pixel setup.
Responsibilities:
●​ Created advertising strategies tailored to small businesses and
solopreneurs.
●​ Setup of Meta advertising accounts, pixels, event tracking, and audience
segmentation.
●​ Produced ad creatives and copy or coordinated with outsourced specialists.
●​ Managed daily ad optimization, testing hypotheses, and scaling winning
campaigns.
●​ Delivered personalized consulting and ad audits to help clients improve
performance.
●​ Solved Meta-related technical issues: bans, verifications, ad disapprovals.​

Additional Education
Certified Social Media Specialist (SMM) – 2019​
Certified Copywriter – 2020​
Facebook Advertising Expert Certification – 2020​
Advertising Creativity Course – 2021
​
Facebook Blueprint Certification – 10.12.2021​
Digital Marketing Diploma, Laba – 2024
Formal Education
Master’s Degree in Law, Yaroslav Mudryi National Law University – 2009–2014​
Specialist Diploma in Media Legal Relations & Internet Data Protection –
2013–2014

Languages
Ukrainian – Mother tongue
Russian – Fluent​
English – B2 (Upper-Intermediate)​
Polish – B2 (Upper-Intermediate)

Contact
Email: [open contact info](look above in the "contact info" section)​
Phone: [open contact info](look above in the "contact info" section)​