Contact information

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Work experience

Business Intelligence & Commercial Projects Lead

from 07.2023 to now (2 years 8 months)
Mellanni (Poluco LLC), Київ (Роздрібна торгівля)

Core Scope

- Building and owning BI systems, analytics, and executive-level reporting across marketing and supply chain functions.
- Leading cross-functional commercial and operational projects, aligning growth initiatives with delivery capacity and business objectives.
- Supporting revenue growth through data-driven decision-making, forecasting, and performance optimization.
- Supporting wholesale & liquidation strategy with analytics and partner communication; de-risked aging stock and cashflow.

Key Results

- Built unified BI system consolidating Amazon PPC, external traffic, wholesale and inventory analytics into executive dashboards.
- Improved forecast accuracy by 18%.
- Reduced aged inventory exposure by ~22% through demand modeling & sell-through forecasting.
- Improved cashflow turnover by 15%.
- Increased contribution margin visibility across SKUs, enabling +2–4% blended margin lift.

Marketing Team Lead

from 12.2022 to 07.2023 (8 months)
Argo Brands LLC, Дистанційно (Роздрібна торгівля)

Core Scope

- Built full-funnel performance marketing system from zero across Amazon, Paid Media, Affiliate, Influencer, and Social channels.
- Designed scalable acquisition engine integrating Amazon PPC, external traffic, Creator Connections, and affiliate ecosystem.
- Owned cross-channel analytics, attribution modeling, ROAS optimization, and revenue forecasting.
- Structured marketing operations, reporting cadence, KPI dashboards, and performance accountability frameworks.

Key Results

- Launched scalable Amazon Creator Connections system generating $33M+ cumulative revenue, including $14M+ on $216K spend (64+ ROAS; ~10% ACOS; ~1% TACOS).
- Built affiliate channel from zero to multi-million GMV contributor, achieving 35–45 ROAS and 5–7% share of total revenue.
- Improved blended paid media ROAS from ~2.4 to ~3.8 and reduced - --Amazon ACOS from ~28% to ~21%.
- Reduced CPL by ~18% QoQ and increased funnel conversion rate by ~14% through listing optimization and traffic quality refinement.
- Increased branded search volume by ~25% and improved organic keyword rankings via structured external traffic strategy.

Marketing Channels Director

from 09.2021 to 12.2022 (1 year 4 months)
The Best Industries Inc., Дистанційно (Маркетинг, реклама, PR)

Core Scope

- Owned omnichannel marketing strategy across Amazon, Walmart, BestBuy, Costco, Newegg, and eBay.
- Managed six-figure monthly marketing budgets with full P&L responsibility and KPI-driven capital allocation.
- Led 17-person marketing department (SEO, PPC, SMM, Influencer, Email, Content, Marketplaces).
- Directed marketplace expansion, GTM strategy, and cross-functional commercialization initiatives.

Key Results

- Contributed to company revenue scale from ~$10M to ~$30M annual turnover through structured performance and marketplace expansion.
- Increased blended ROAS from ~2.7 to ~4.1 and reduced TACOS from ~14% to ~9%.
- Opened and scaled additional marketplaces contributing 15–20% incremental revenue and reducing Amazon revenue concentration.
- Improved LTV/CAC ratio by ~22% through lifecycle optimization, retention campaigns, and channel mix restructuring.
- Reduced SKU launch ramp time by ~30% via standardized GTM playbooks and performance forecasting models.

Chief Marketing Officer

from 03.2020 to 08.2021 (1 year 6 months)
Agava group LLC, Харьков (Маркетинг, реклама, PR)

- Marketing department management
- Advising the email marketing department of partners (Brander.ua)
- Development and implementation of marketing strategies, budget planning

Traffic Manager +SMM

from 03.2020 to 03.2021 (1 year)
Fusion, Другие страны (Public and business services)

- Driving traffic to the site (fusion-clothing.com)
- Creating content for (INST:@fusion_clothing)
- Analytics

Digital Marketing +Traffic +ASO

from 06.2019 to 03.2020 (10 months)
WhiteBIT, Харьков (Фінанси, банки, страхування)

- Development and implementation of marketing strategies, budget planning
- Driving traffic to the site (whitebit.com)
- Promotion of mobile Apps (Android)
(IOS)

Digital Marketing Specialist

from 02.2019 to 07.2019 (6 months)
Promodex, Харьков (IT)

- SEO — optimization, and promotion of client sites and promodex.net
- SMM — promotion of client accounts
- PPC — launch of Adwords advertising campaigns

SEO Specialist

from 01.2019 to 03.2020 (1 year 3 months)
AmzSil, Харьков (Маркетинг, реклама, PR)

- Amazon listings SEO optimization
- Content creation
- Development and implementation of marketing strategies

SMM Specialist

from 09.2018 to 10.2019 (1 year 2 months)
Kitchen Extreme, Харьков (Tourism)

- Creating content for (kitchen_extreme)
- Collaboration management
- Analytics

Education

Kharkiv National University of Radioelectronics

Computer Engineering, Харків
Higher, from 2023 to 2026 (3 years)

Knowledge and skills

• UX-дизайн
• VS Code
• Email-маркетинг
• Google Slides
• Google Meet
• Google Tag Manager
• Google Search Console
• Google Ads
• Google Docs
• Google Sheets
• GitHub
• Git
• Leadership
• Scrum
• Kanban
• Agile
• Sanity testing
• Node.js
• React
• Competitive analysis
• Analytical thinking
• Financial analysis
• Facebook Analytics
• Google Analytics
• MS Power BI
• Amazon seller central
• Продаж на Amazon
• PPC
• Розробка SMM-стратегії
• Розробка SEO-стратегій
• SEO
• Marketing analysis
• SMM
• Marketing planning
• Email Marketing
• Marketing
• Здатність до навчання
• Користувач ChatGPT
• Performance marketing
• Blockchain
• AI prompting
• ClickFunnels
• Affiliate Marketing
• Управління репутацією бренду
• Створення інтернет-магазинів
• Антикризове управління
• Управління командою
• Task management
• Проведення стратегічних сесій
• Off-page оптимізація

Language proficiencies

• English — advanced
• Ukrainian — fluent
• German — beginner

Additional information

https://daviddemid.com/cases.html