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Work experience

Marketing Manager with B2B & SaaS experience, focused on market analys

from 01.2025 to now (1 year 4 months)
MagneticOne, Дистанційно (IT)

Performance & PPC Marketing
Plan, launch, and optimize paid acquisition campaigns across Meta Ads and Google Ads with a focus on driving qualified leads (MQLs) and pipeline growth
Develop data-driven media plans aligned with CAC targets, LTV/CAC ratio, and revenue goals
Manage full-funnel campaign performance, optimizing for key SaaS metrics such as CPL, CAC, conversion rates, and ROAS
Continuously refine audience targeting (ICP-based), messaging, and creatives to improve lead quality and sales alignment
Collaborate with Sales and Product teams to ensure proper lead routing, attribution, and campaign impact visibility

Growth Marketing & Experimentation
Design and execute structured A/B testing across ads, landing pages, onboarding flows, and conversion points to improve funnel efficiency;
Build and validate growth hypotheses focused on acquisition, activation, retention, and expansion;
Optimize user acquisition and retention channels to improve activation rates;
Implement experimentation frameworks to support product-led growth and continuous optimization.

Content & Digital Strategy
Develop and execute content aligned with different funnel stages to support demand generation and lead nurturing;
Create and optimize content for website, landing pages, and campaigns with a strong focus on conversion and SEO performance
Collaborate with Product Marketing to ensure clear value propositions, messaging, and positioning across all channels
Increase organic acquisition and engagement through SEO-driven content and distribution strategies
Analyze content performance and user behavior to continuously refine messaging and improve conversion rates.

Strategic Marketing
Align marketing initiatives with revenue goals, focusing on pipeline generation, ARR growth, and customer expansion;
Plan and coordinate functional workflows for marketing team;
Analyze marketing and funnel performance, identifying inefficiencies and implementing scalable improvements.

Independent Marketing Consultant (Freelance)

from 06.2023 to 01.2025 (1 year 8 months)
Фрілансхант, ТОВ, Дистанційно (IT)

Achivements summary:
Developed marketing and SEO strategies for B2B companies in US and EU market;
Conducted market research and GTM analysis for international expansion (US, EU);
Reduced cost per lead by 50% through campaign restructuring and optimization;
Performed marketing and funnel audits to identify growth opportunities;
Built semantic cores and SEO strategies aligned with business goals.
Projects examples:
Healthcare Industry (Ukraine) - Performance & Conversion Optimization (Google Ads)
Conducted a full audit of Google Ads campaigns, identifying key drivers of high cost per lead (inefficient keywords, poor structure, irrelevant traffic)
Restructured campaigns, optimized targeting and keyword strategy, and aligned performance with business goals (lead quality vs. volume)
Result: Reduced cost per lead by ~2x and improved overall marketing budget efficiency
Packaging Distributor (USA) - Marketing & SEO Strategy (B2B)
Developed a go-to-market marketing strategy for a US-based B2B company
Conducted market, competitor, and ICP analysis to define positioning and target segments
Designed SEO strategy, content structure, and acquisition channels to support pipeline growth
Result: Established a clear B2B customer acquisition strategy and built a scalable foundation for organic growth
EdTech Company (Ukraine → USA) - Go-to-Market & Market Entry Strategy
Conducted US market research, including competitive analysis, demand validation, and positioning
Defined ICP and key customer segments
Developed market entry strategy (messaging, channels, risks)
Result: Prepared a strong foundation for entering the US market and reduced product–market fit risks

Marketing Specialist

from 02.2023 to 05.2023 (4 months)
Vikar, Бориспіль (Роздрібна торгівля)

Optimized website structure and SEO, increasing organic CTR from 0.4% to 2.7%
Improved site visibility and user experience through technical and content optimization
Managed Google Ads campaigns and monitored performance metrics
SEO optimization of two websites, including improvements in site structure, content quality, and technical performance
Development of SMM strategy and content plans, including execution of giveaways and promotional campaigns
Social media management (Facebook, Instagram): content creation, performance analysis, and optimization
Identification of technical and UX issues on websites and preparation of technical requirements for improvements
Management of Google Ads campaigns and ongoing performance monitoring
Traffic and performance analysis using Google Analytics
Planning and execution of POS marketing activities
Coordination of outdoor advertising and branded materials (banners, merchandise, etc.) with external contractors
Quality control, timeline management, and ensuring compliance with brand guidelines
Management of marketplace listings, including creation and SEO optimization based on keyword research

Product & Growth Marketing (Volunteer / Early-stage Projects)

from 03.2022 to 09.2023 (1 year 7 months)
volunteer UNKD, Бориспіль (IT)

Contributed to the development and launch of digital products from idea to go-to- market
Defined product roadmap and prepared technical requirements for websites and digital platforms
Collaborated with developers and designers to deliver user-focused solutions
Conducted market and user research to support product decisions
Developed website structures and content aligned with user needs and business goals Supported product launches and early-stage growth initiatives Product development from startup stage, including websites and mobile applications
Building product roadmaps and defining development structure
Conducting marketing analysis and preparing technical specifications (TK)
Applying SWOT, PEST, BCG, and GE analyses; working with KPI and CTR metrics
Developing digital tools and products and Writing content (articles and website copy)
Creating websites using WordPress (Elementor), Carrd, and Weblium
Supporting applications for international grants and programs

Marketing Manager /Real estate agent

from 08.2020 to 02.2022 (1 year 7 months)
Hous of Heppiness, Бориспіль (Нерухомість)

Development of marketing concepts based on market and competitor analysis
Design of outdoor advertising banners and social media visuals
Creation of business cards and other marketing materials
Development of the company’s brand book and visual identity guidelines
Management of the company’s Facebook page
Creation and placement of advertisements across real estate platforms
Preparation of documentation for various types of real estate sales

Sales/Marketing Manager

from 01.2020 to 06.2020 (6 months)
Elegant Borispil, Бориспіль (Роздрібна торгівля)

Calculation and sale of rolled metal, corrugated board, metal tiles, bituminous tiles. Sale of related goods.

Analysis of the market and competitors.

Work with suppliers, attraction of new suppliers.

Working with existing clients and attracting new ones.

Development and introduction of new products, their advertising. Development of layouts of advertisements, banners, announcements in printed publications, social networks. Creation of a landing page in one of the areas of activity, filling with content, SEO promotion. maintaining Google Analytics.

SEO copywriter

from 05.2019 to 01.2022 (2 years 9 months)
Exchanges of copywriting, Бориспіль (Маркетинг, реклама, PR)

Writing informative articles, SEO articles (including in English), sales texts, descriptions of goods and services for websites.
Experienced user: docs.google, semparser, advegoSEO, Glavred, Turgenev, textru. Now these services are not available, but I manage well without them.
She conducted research for each article and, upon request, researched the market.
Not a single order is overdue.

Office manager, Marketer

from 11.2013 to 02.2014 (4 months)
ElDom, Київ (IT)

Documentation, CRM, marketing research, analysis and processing of data from them. Acceptance of applications from clients and their distribution.
Ensuring the vital activity of the office.
Conducting business correspondence.
Formation of Acts of completed works
SWOT analysis, monitoring of competitors, their products, promotions.

Junior specialist of the network sales support and development department of the Network Sales Department

from 07.2010 to 03.2012 (1 year 9 months)
Alpha Insurance, Київ (Finance, banking, and insurance)

Reporting on products in all market segments. Analysis and search of sales channels. Analysis of competitors.
Making presentations. Participating in brainstorming on product improvements, sales strategies, and use of marketing activities.

Education

Vadym Hetman Kyiv National University of Economics

Marketing, Київ
Higher, from 2006 to 2012 (6 years)

Bachelor's degree from 2006 to 2010
Master's degree from 2010 to 2012

Additional education and certificates

IT-Sprout UNKD, PPC- specialist+ GoogleAds sertificate

2022, 4 months

Knowledge and skills

• MS Excel
• Google Ads
• WordPress
• Бітрікс24
• CRM
• Google Docs
• 1C
• Trello
• Serpstat
• Google Sheets
• Bitrix24
• Google
• AmoCRM
• SimilarWeb
• Реклама
• Slack
• MS Power BI
• Weblium
• Elementor
• Маркетинговий аналіз та побудова ТЗ на його основі
• SEO тексти та їх стратегія
• Створення презентацій (пітчінг).
• Google Spreadsheets
• Розробка маркетингової стратегії
• Google Analytics
• Screaming Frog
• Ahrefs
• SEMrush
• Google Search Console
• Семантика
• Google Trends
• Google Tag Manager
• PageSpeed Insights
• ESputnik

Language proficiencies

• Ukrainian — fluent
• English — above average

Additional information

Marketing Manager with B2B & SaaS experience, focused on market analysis, GTM support, product positioning, and data-driven growth.

Experienced in full-cycle marketing: research → strategy → execution → analytics.
Strong background in SEO, PPC, marketing analytics, and cross-functional collaboration with product and tech teams.

Looking for roles in product-driven and ethically sustainable businesses.

Portfolio https://docs.google.com/document/d/17B9V5kazgGbdvewTBdy-zlZvJkQMBuhWdrT9g3QZvtY/edit?tab=t.0