Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/9077741/

Work experience

PPC-specialist

from 05.2023 to now (2 years 11 months)
Freelance, Remote (Marketing, advertising, and PR)

More than 2 years of experience. Worked both alone and in a team. Set up Google Ads advertising campaigns of all types for clients around the world and with different advertising budgets.
Daily tasks:
- Developing strategies for promoting clients using contextual and targeted advertising.
- Preparing and creating advertising campaigns in Google Ads and Facebook Ads.
- Maintaining existing campaigns in Google Ads and Facebook Ads.
- Interaction with clients.
- managing and controlling budgets in advertising offices;
- selecting keywords, negative keywords;
- writing "selling" (calls to action, etc.) ads
- adding various extensions (additional links, prices, clarifications, phone numbers, etc.)
- analyzing competitors
- Controlling budgets (replenishment, distribution);
- monitoring indicators.
- Maintaining statistics and analyzing the effectiveness of advertising campaigns.
- Optimizing advertising campaigns.
- Reporting on launched advertising campaigns.
- Creating and testing hypotheses to improve results.
- Setting up an analytics system
- analyzing the effectiveness of advertising campaigns through advertising system reports and Google Analytics

Language proficiencies

• English — above average
• Ukrainian — fluent