Виктор

VIKTOR
KASHCHYSHYN
WEB-MASTER
EXPERIENCE

Marketing manager - Web-master
GreenLeaf Pacific LTD. Fiji CONTACTS
Wholesale and retail sales of equipment for the hotel
business, services for hotels and individuals. Kyiv
[open contact info](look above in the "contact info" section)
January 2023 - Nowadays [open contact info](look above in the "contact info" section)
(1.5 years)
greenleafpacific.com
spa.com.fj
pacific.cleaning
cgi.geenleafpacific.com PORTFOLIO
vulanifiji.com kashchyshyn.tilda.ws
newbeginningsfiji.com
trexfiji.com

System Administration: SKILLS
Creation and management of VPS servers based on
Ubuntu, CentOS. Installation and administration of WordPress, Tilda, Wix,
hosting control panels. OpenCart, Sendgrid,
Configuration of server backups and snapshots, VPS, phpMyAdmin,
maintenance and optimization of server performance. MySQL, BrainyCP,
Installation and administration of CMS WordPress, cPanel, ERPNext Cloud
OpenCart, domain management (DNS, redirects). Photoshop, Canva,
Sitemaps, .htaccess, SSL Illustrator, InDesign,
Lightroom, Figma
Web Development: Web Development:
Installation and configuration of CMS (locally and on HTML5, CSS3, JS
hosting). (jQuery)
Selection, installation, and configuration of paid and Web Design
free themes (including child themes), wp-hooks. SEO Optimization
Elementor, Gutenberg, WPBakery (design adjustments, Facebook Ads
creating new pages, blogs - working with taxonomies,
etc.).
Installation and configuration of plugins (Contact Form
7, PopupMaker, RankMath, Yoast, GSuite, Booknetic).
Facebook Pixel, Google Analytics, Google Tags -
integration.
Administration of OpenCart + WordPress.

ERP NextCloud:
Backend Optimization
User support in system operations
Technical maintenance of the system
Data import and export management
System updates and backups
SMM:
Development of social media promotion strategies for Facebook, Instagram, Google
Business
Content creation for social media (videos, graphics) using Canva, Photoshop,
Illustrator
Scheduling and planning of posts
User engagement and management
ChatGPT, Email marketing

Facebook Ads:
Launching ad campaigns in Facebook Ads: working with conversions, lead forms,
initiating conversations in Direct, engagement, and remarketing.
Campaign optimization: adjusting budgets, bid strategies, expanding semantics,
analyzing by day of the week, time of day, location, devices, social demographics,
auction, networks, signals, and removing irrelevant search queries.
Testing hypotheses in ad campaigns to increase CR (conversion rate).
Creating ad creatives and their variations (with copywriting).
Integrating Facebook Pixel and conversions on websites (Google Tag Manager).

Printed Materials:
Design of advertising material layouts (business cards, flyers, posters, banners, etc.)
Preparing layouts for printing and quality control

Web-developer WordPress and product designer
GAMMAGRAPHIC.EU, UA.GAMMAGRAPHIC.EU

Production of holographic products
December 2022 - January 2022
(6 months)
gammagraphic.eu, ua.gammagraphic.eu

Design and development of a website for an
organization using a pre-made WordPress theme.
Acquisition of a domain, setting up hosting, and installing
the CMS.
Connecting the database and configuring the application
submission mechanism on the site, as well as
implementing other tools for interacting with potential
clients.
Creating and maintaining social media pages.
Content management, including writing technical
specifications for copywriters, posting materials on the
website, and administration through the CMS.
Tracking metrics and key performance indicators of the
website.
SEO optimization, including initial internal optimization
(titles, meta descriptions, alt tags, internal linking),
configuring analytics systems, creating sitemap and
robots.txt, as well as preparing and publishing articles on
external resources.
Creating creative materials for website content and
placing ads on external resources.
SEO-Specialist

BRILLE
Lighting solutions for mass consumers, luxury clients,
and businesses.
September 2022 - December 2022
(3 months)
Brille.ua

Implementation of strategic management and
optimization of web promotion to enhance brand
visibility in search engines.

Web-developer WordPress

AKANT-DEVELOPMENT
Full-cycle construction company specializing in the
construction and maintenance of bomb shelters.
March 2022 - August 2022
(6 months)
akant-development.com

Design and development of an organization's website
based on a pre-made WordPress theme, including
domain purchase, hosting setup, and CMS installation.
Connecting the database, configuring application
submissions on the website, and other lead
communication methods. Creating social media pages.
Content management, writing technical specifications
for copywriters, posting materials on the website, and
site administration through the CMS, along with tracking
metrics and performance indicators.
SEO optimization of the website: initial internal
optimization—titles, meta descriptions, alt tags, internal
linking; connecting analytics systems; creating sitemap,
robots.txt, .htaccess; and preparing and publishing
articles on donor sites.
Creating creatives for website content, placing ads on
external resources, and preparing advertising materials.

Head of IT Department
IQ Smart Solutions
Property management company in Greece (40+ apartments
and 3 hotels).
February 2019 - April 2022
(3 years & 2 months)
art-suites.gr, sealevelhotel.gr, avatel.gr, liveingreece.info,
nautilus-suites.com, villa-marietta.com, olia-residence.com,
villa-aelia.com, icon-ra.com

Online presence of the company's properties: hotels (3
websites on WordPress and 5 websites on Tilda) +
multilingual support.
 Development, optimization, maintenance, and
support of the company's websites.
Creation and management of social media pages.
Managing real estate accounts on Google Maps and
Google Business, handling reviews.
Integration and setup of an automatic booking
system for accommodations, training staff on its
use, and system administration.
Creation of advertising materials and design of
creatives.
Configuration of advertising campaigns on
Facebook and Google.
Creation of photo and video (aerial) content for real
estate properties.
Collaboration with contractors in SMM, SEO, and
web development, ensuring quality control and
timely delivery.
Working with advertising platforms for contextual
and display advertising.
Creation, design, and calculation of commercial
proposals.

Web-Developer
Freelance

Training and applying skills on real-world projects.
January 2018 - January 2019
(1 year)
asa-pro.ru, ordolife.ru, kharkiv-dress.shop, eco-
sushi.shop, octopusdive.club

Self-learning in the field of website creation from
the ground up to a finished project. Working with
Adobe XD, Photoshop, Corel, and Sketch for logo
design, branding of individual elements, and design
project development. Subsequent coding using
basic HTML and CSS principles, along with
managing hosting, domains, and databases.
Developing a company promotion strategy using
contextual advertising and SMM promotion,
studying SEO optimization (working with Serpstat,
Wordstat, Webmaster, GSearch, Keycollector).

Divemaster PADI
PADI 5* Dive-center, Limassol
Training and mentoring student divers in Cyprus.
May 2017 - September 2017
(5 Months)

Обучение клиентов по стандартам PADI
ADDITIONAL INFORMATION

Category B driver's license
Russian, Ukrainian, English, Greek languages
Computer hardware maintenance
Determination, eagerness to learn, persistence
Proficient in office applications, internet technologies, design, website
development (Adobe XD, Photoshop, Corel Draw Suite, Sketch, HTML,
CSS3), and their promotion and optimization
Skilled with tools such as Tilda, WordPress, Joomla, with basic knowledge
of CMS administration and coding (HTML5/CSS3), Google Analytics,
Yandex Webmaster (Direct, Wordstat, Keycollector - semantics)
Experienced with WordPress, OpenCart
Development and promotion in various business sectors
Knowledge of computer hardware (repair and maintenance), professional
diver.

Kyiv
PORTFOLIO
[open contact info](look above in the "contact info" section)
kashchyshyn.tilda.ws
[open contact info](look above in the "contact info" section)