Anastasia
Marketing manager, Team lead (PM), 50 000 UAH
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Work experience
Project Manager
from 03.2024 to 07.2024
(5 months)
Superheroes, Київ (Маркетинг, реклама, PR)
- Lead and manage advertising campaigns
- Coordinate teams (designers, copywriters, SMM, motion designer etc.)
- Develop and maintain project timelines
- Communicate with clients and provide updates
- Manage project budgets efficiently
- Oversee creation of marketing materials
- Analyze campaign performance and prepare reports
- Resolve project issues and conflicts
- Maintain client and stakeholder relationships
- Improve project processes and workflows (Worksection)
Marketing Lead
from 03.2023 to 01.2025
(1 year 11 months)
Formacar Action, Київ (IT)
- Analyzed industry trends (gaming, crypto, metaverse, ad platforms)
- Managed marketing team (Community managers, SMM, Copywriter, Designer)
- Proficient with Google Docs/Trello/Miro
- Skilled in project and performance management
- Developed marketing strategies and budgets
- Prepared marketing reports and project documents
- Handled e-mail marketing via SendPulse
- Launched Meta marketing campaigns and made reports
- Conducted ASO tasks, localizations, A/B testing, events
- Technical task for content (Unity Ads/Meta/ASO)
- Researched fundraising opportunities
Marketing director
from 01.2022 to 01.2023
(1 year)
Eladrea, Киев (IT)
- Analyze competitive landscapes and researche for industry trends (gaming, crypto, metaverse)
- Experience managing marketing team Community Lead, SMM, Copywriter, Designer, PR), coordinating new members onboarding
- Strong proficienty with computers and Google Docs/Jira
- Strong understanding of project management methodologies and performance management
- Marketing strategy with estimated budgets
- Project documents preparation in pre-IDO period
- Fundraising research and communication with VC and funds
SMM-менеджер
from 03.2021 to 12.2021
(10 months)
Верес, Київ (Маркетинг, реклама, PR)
- Content planning
- Copywriting for social media (Instagram, Facebook, YouTube)
- Content development (photo, video, stories etc.)
- Advertising campaigns
- Data analysis
- Creative agency coordinator (checked content plan, visual development ect.)
Freelance photographer
from 08.2016 to 03.2021
(4 years 8 months)
Freelance, Киев (Услуги для населения и бизнеса)
Event-менеджер
from 09.2015 to 07.2016
(11 months)
Diplomat service / Bee Bee Event Agency, Киев (Маркетинг, реклама, PR)
- Plan and manage corporate events, weddings, Birthday events, team-buildings
- Manage service staff of 10-40 employees, including servers, bartenders, artists, photographers and getting constructive feedback for superior service
- Forge and maintain relationships with caterers, florists and other vendors to ensure quick and on-time installations and breakdowns of events
- Strong problem solving and project management skills kept planning on track
- Mastered contract negotiations and gained a reputation for bringing events to completion under budget
- Managed administrative logistics
- Coordinated booking of events space and ordered all supplies/decorations
- Coordination events on location including staff management and emergency problems solving
Regional manager/BTL-coordinator
from 04.2011 to 08.2015
(4 years 5 months)
Grey Group / Havas Engage Ukraine, Киев (Маркетинг, реклама, PR)
- Plan and implement BTL strategies to support different products and corporate campaign
- Plan and execute promotional activities all over Ukraine
- Day-to-day projects and event management from conceptualization to execution
- Analyze cost estimation for event execution and manage budget
- Direct and manage the development and production of promotional materials and coordinate distribution logistics
- Responsible for receiving brief from client, develop BTL strategy, coordinate creative development for project, wrap up campaign strategy, organize and execute final presentation to the client
- Responsible of gather project execution evidence, create report and present to the client
Education
Університет економіки та права "КРОК"
Міжнародні відносини, Зовнішньо-економічна діяльність (магістр) / Логістика (бакалавр), Киев
Higher, from 2009 to 2013 (4 years)
Additional education and certificates
Facebook & Instagram 1.0 Основы
2021, 3 месяца
Knowledge and skills
- MS Excel
- MS Word
- MS PowerPoint
- Adobe Photoshop
- MS Outlook
- Bitrix24
- Jira
- Outlook Express
- Google Docs
- SMM
- Facebook Ads Manager
- Adobe Lightroom
- Adobe Premiere Pro
- Tilda
- Asana
- Adobe
- Team management
- Advertising
- Zoom
- Marketing strategy
- SMMplanner
- Google Calendar
- Google Meet
- Express
- Budget planning
- Market research and competitors analysis
- Event organisation
- Affiliate marketing
Language proficiencies
- English — advanced
- Ukrainian — fluent
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