Anastasia

Marketing manager, Team lead (PM), 50 000 UAH

Considering positions: Marketing manager, Team lead (PM), Керівник з маркетингу, Таргетолог, Digital-менеджер, Персональний асистент, Акаунт-менеджер, Координатор, Операційний керівник, Менеджер з комунікацій, Продакт-менеджер
Employment type: full-time
Age: 33 years
City: Kyiv
Considering positions:
Marketing manager, Team lead (PM), Керівник з маркетингу, Таргетолог, Digital-менеджер, Персональний асистент, Акаунт-менеджер, Координатор, Операційний керівник, Менеджер з комунікацій, Продакт-менеджер
Employment type:
full-time
Age:
33 years
City:
Kyiv

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Work experience

Project Manager

from 03.2024 to 07.2024 (5 months)
Superheroes, Київ (Маркетинг, реклама, PR)

- Lead and manage advertising campaigns
- Coordinate teams (designers, copywriters, SMM, motion designer etc.)
- Develop and maintain project timelines
- Communicate with clients and provide updates
- Manage project budgets efficiently
- Oversee creation of marketing materials
- Analyze campaign performance and prepare reports
- Resolve project issues and conflicts
- Maintain client and stakeholder relationships
- Improve project processes and workflows (Worksection)

Marketing Lead

from 03.2023 to 01.2025 (1 year 11 months)
Formacar Action, Київ (IT)

- Analyzed industry trends (gaming, crypto, metaverse, ad platforms)
- Managed marketing team (Community managers, SMM, Copywriter, Designer)
- Proficient with Google Docs/Trello/Miro
- Skilled in project and performance management
- Developed marketing strategies and budgets
- Prepared marketing reports and project documents
- Handled e-mail marketing via SendPulse
- Launched Meta marketing campaigns and made reports
- Conducted ASO tasks, localizations, A/B testing, events
- Technical task for content (Unity Ads/Meta/ASO)
- Researched fundraising opportunities

Marketing director

from 01.2022 to 01.2023 (1 year)
Eladrea, Киев (IT)

- Analyze competitive landscapes and researche for industry trends (gaming, crypto, metaverse)
- Experience managing marketing team Community Lead, SMM, Copywriter, Designer, PR), coordinating new members onboarding
- Strong proficienty with computers and Google Docs/Jira
- Strong understanding of project management methodologies and performance management
- Marketing strategy with estimated budgets
- Project documents preparation in pre-IDO period
- Fundraising research and communication with VC and funds

SMM-менеджер

from 03.2021 to 12.2021 (10 months)
Верес, Київ (Маркетинг, реклама, PR)

- Content planning
- Copywriting for social media (Instagram, Facebook, YouTube)
- Content development (photo, video, stories etc.)
- Advertising campaigns
- Data analysis
- Creative agency coordinator (checked content plan, visual development ect.)

Freelance photographer

from 08.2016 to 03.2021 (4 years 8 months)
Freelance, Киев (Услуги для населения и бизнеса)

Event-менеджер

from 09.2015 to 07.2016 (11 months)
Diplomat service / Bee Bee Event Agency, Киев (Маркетинг, реклама, PR)

- Plan and manage corporate events, weddings, Birthday events, team-buildings
- Manage service staff of 10-40 employees, including servers, bartenders, artists, photographers and getting constructive feedback for superior service
- Forge and maintain relationships with caterers, florists and other vendors to ensure quick and on-time installations and breakdowns of events
- Strong problem solving and project management skills kept planning on track
- Mastered contract negotiations and gained a reputation for bringing events to completion under budget
- Managed administrative logistics
- Coordinated booking of events space and ordered all supplies/decorations
- Coordination events on location including staff management and emergency problems solving

Regional manager/BTL-coordinator

from 04.2011 to 08.2015 (4 years 5 months)
Grey Group / Havas Engage Ukraine, Киев (Маркетинг, реклама, PR)

- Plan and implement BTL strategies to support different products and corporate campaign
- Plan and execute promotional activities all over Ukraine
- Day-to-day projects and event management from conceptualization to execution
- Analyze cost estimation for event execution and manage budget
- Direct and manage the development and production of promotional materials and coordinate distribution logistics
- Responsible for receiving brief from client, develop BTL strategy, coordinate creative development for project, wrap up campaign strategy, organize and execute final presentation to the client
- Responsible of gather project execution evidence, create report and present to the client

Education

Університет економіки та права "КРОК"

Міжнародні відносини, Зовнішньо-економічна діяльність (магістр) / Логістика (бакалавр), Киев
Higher, from 2009 to 2013 (4 years)

Additional education and certificates

2021, 3 месяца

Knowledge and skills

  • MS Excel
  • MS Word
  • MS PowerPoint
  • Adobe Photoshop
  • MS Outlook
  • Bitrix24
  • Jira
  • Outlook Express
  • Google Docs
  • SMM
  • Facebook Ads Manager
  • Adobe Lightroom
  • Facebook
  • Adobe Premiere Pro
  • Tilda
  • Asana
  • Google
  • Adobe
  • Team management
  • Advertising
  • Zoom
  • Marketing strategy
  • SMMplanner
  • Google Calendar
  • Google Meet
  • Express
  • Budget planning
  • Market research and competitors analysis
  • Event organisation
  • Affiliate marketing

Language proficiencies

  • English — advanced
  • Ukrainian — fluent

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