Contact information

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Work experience

E-commerce Director

from 04.2025 to now (1 year)

• Lead the launch of a new brand, Lauron™, overseeing its e-commerce infrastructure and digital communications in the Polish market;
• Develop the structure and logic of the Shopify website, including page architecture, UX logic, SEO structure, and technical plugin integration;
• Prepare systematic documentation of website functionality and design requirements for developers and contractors;
• Participate in the creation of the brand’s communication strategy, defining positioning, key messages, and visual principles;
• Oversee the preparation of content and legal materials for the website, ensuring their accuracy and compliance with market standards;
• Manage the selection and coordination of external partners (development, design, content, PR, SEO), setting tasks and monitoring deadlines;
• Analyze the competitive landscape and propose solutions to strengthen the brand’s visual and communication differentiation.

Head of digital & SMM

from 04.2023 to 05.2025 (2 years 2 months)
Yakaboo.ua, книжкова платформа, Київ (Роздрібна торгівля)

• Supervised a team of specialists completing tasks on paid traffic, search engine optimization, email marketing, affiliates and social networks;
• Engaged in strategic and tactical planning of traffic channels (month, quarter, year) to achieve the company’s business goals;
• Worked directly with the managing director and shareholders of the company, coordinating the operating strategy and reporting on the actual results of the company;
• Built strategies for all traffic channels with a focus on turnover, CRR, conversion rate and traffic growth;
• Regularly conducted competitive analysis to assess competitors' strategies and search for best practices for gaining and maintaining leadership positions;
• Collaborated closely with the internal IT team to enhance website functionality for various tasks, including page catalog structure, UX, loading speed, and more;
• Interacted with external contractors to cover the company's goals and objectives with third-party resources.

Chief Operating Officer

from 02.2016 to 04.2023 (7 years 3 months)
Stratton.ua, Київ (Маркетинг, реклама, PR)

• Established and streamlined operational processes in sales and project management departments, which have been successfully implemented and are still in use today.
• Conducted pre-sales preparation for projects, including market analysis, competitor research, studying consumer demand, preparing SWOT analysis of internet resources, and formulating extended technical analyses of client websites.
• Developed internet promotion strategies for projects based on specific client business objectives, utilizing various tools such as SEO, PPC, and social media targeting.
• Monitored the launch and management of projects by the accounting department throughout the partnership, ensuring the achievement of agreed-upon performance metrics with clients, effective budget planning, fulfillment of commitments, and resolution of disputes or conflicts. Additionally, took an active role in cross-selling company products.
• Produced regular analytical reports with specific technical assignments on search engine optimization and CPC traffic to improve the effectiveness of advertising campaigns.
• Oversaw various operational issues within the company.

New business manager

from 10.2015 to 02.2016 (5 months)
Promo.ua, Київ (Маркетинг, реклама, PR)

• Successfully sold company products to Ukrainian online businesses: SEO, PPC, and worked with e-commerce stores with a monthly advertising budget starting from $2000;
• Conducted the entire deal cycle from cold calling to contract signing;
• Prepared technical analysis of internet strategies for developed projects;
• Delivered live presentations to clients of work methodologies and development strategies both with technical department representatives and independently;
• Worked on developing work methodologies and sales department structure, which was later implemented in a new workplace.

Администратор

from 06.2014 to 09.2015 (1 year 4 months)
Cultural Business Hub, Дніпро (Маркетинг, реклама, PR)

• Controlled the functioning of all processes inside the hub: suppliers, equipment, timely resolution of domestic and organizational issues;
• Participated in organizing thematic events of various directions, mainly IT-conferences and meetups;
• Worked with B2B and B2C sales: selling workplaces for coworking hub residents, agreements on providing venues for events to representatives of companies of various caliber, from local entrepreneurs to large outsourcing IT companies;
• Supervised teams of volunteers who helped both with the improvement of the hub and during the events.

Education

НТУ «Днепровская Политехника»

Экономическая кибернетика, Дніпро
Higher, from 2010 to 2015 (5 years)

Knowledge and skills

• SEO
• Контекстная реклама
• Интернет-маркетинг
• Веб-аналитика
• Email-маркетинг
• CPA
• Стратегический маркетинг

Language proficiencies

• English — average
• Ukrainian — fluent

Additional information

• Quick to react and make decisions in conflict situations;
• Explain complex things in simple terms;
• Quickly learn new directions or tools in work;
• Prefer to orientate towards KPI in work rather than processes;
• Resilient to stress.