Мирослав

MYROSLAV VOVK
📍 Odesa, Ukraine | 📧 [open contact info](look above in the "contact info" section) | 📱 [open contact info](look above in the "contact info" section)
PPC Specialist| Project Manager

PROFESSIONAL SUMMARY
PPC Specialist with 2+ years of experience in leading Google Ads campaigns (Search, Display, Performance
Max, YouTube/Demand Gen) and driving business growth. Experienced in project management, leading teams of
junior specialists, and finding new opportunities for scaling and optimizing campaigns. Skilled in client
relationship building and A/B testing to improve ROI. Background in accounting, design, and client management,
enabling me to integrate creative and analytical strategies for success in digital marketing.

SKILLS
PPC Campaign Management (Google Ads: Search, Display, Performance Max, YouTube/Demand Gen)
Project Leadership & Team Management: Led projects, managed junior PPC specialists, and ensured timely
campaign execution.
Client Relationship Building: Developed and maintained strong client connections, ensuring their satisfaction and
long-term engagement.
A/B Testing & Optimization: Conducted detailed A/B testing for ads and landing pages to enhance performance
and ROI.
Analytics & Reporting: Google Analytics 4, GTM, Keitaro, DMS, Conversion Tracking
Creative Direction & Design Management: Managed design tasks, provided creative guidance, and worked with
design teams to create compelling visuals for campaigns.

PROFESSIONAL EXPERIENCE
August 2024 – Present
Digital Marketing Agency "Aweb" — PPC Specialist & Project Manager)

Managed and optimized Google Ads campaigns (Search, Display, Performance Max,

YouTube/Demand Gen) for various clients.

Focused on iGaming projects, setting up strategies to improve ROI and reduce CPA.

Led and coordinated digital marketing projects, overseeing a team of junior specialists and

ensuring campaign delivery within timelines.

Worked closely with clients to define goals, ensure their satisfaction, and continuously identify

new opportunities for scaling and improving campaign performance.
 Analyzed performance through Google Analytics 4, GTM, third-party services, and DMS, ensuring
effective tracking and reporting.
Implemented A/B testing and strategic adjustments to maximize results and optimize resource
allocation.
Managed communication and workflow between design, development, and marketing teams to
ensure high-quality execution of campaigns.

May 2023 – August 2024

Shevron Patriot— Account Manager / Designer / Client Manager

Managed financial accounting, created reports, and optimized
document flow processes.
Worked with clients to create design products (branding, logos, visual
layouts).
Used graphic design tools: Photoshop, Canva, Wilcom.
Developed unique creative concepts and designs for clients.

EDUCATION
Odessa National Polytechnic University — Bachelor’s in Economics (Economic
Cybernetics), 2019–2023
Hillel Internet Marketing Certificate – 2024

Certificates
Hillel Internet Marketing Certificate (2024)

Languages
Ukrainian — Native
Russian — Native
English — Intermediate (B1), actively used in documentation and communication