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Business development manager
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CONTACT
Telegram : @AigBb Address: Warsaw, Poland
Email: [
PROFESSIONAL SUMMARY
Specialist with over 3 years of experience in affiliate marketing within the iGaming and Adult verticals,
working across Tier-1, Tier-2, and Tier-3 GEOs, with a strong understanding of how traffic, advertisers, and
brand positioning impact business performance.
Worked on the advertiser side, focusing on traffic acquisition and analysis, partner onboarding, and the
development of long-term partnerships. Experienced with key payment models, including CPA, CPL,
RevShare, and Hybrid, as well as major traffic sources.
Also have experience in marketing and media-related roles: contributed to brand development and
positioning, defined tone of voice and growth strategies, strengthened the company’s presence across social
media channels, and was responsible for the development of specific locales/GEOs.
From the traffic side, worked on evaluating partnership performance and traffic quality (EPC/uEPC, CR, FTD,
ROI), identifying the most beneficial cooperation terms with advertisers, interacting with media buying teams,
and taking responsibility for the financial aspects of partner integrations and compliance with financial
obligations. Represented companies at 14 international industry conferences.
.
PERSONAL QUALITIES
●Strong communication and networking skills ● Responsibility and ownership
● Analytical and data-driven mindset ● Proactive and solution-oriented approach
● Commercial awareness ● Cross-team collaboration
● Strategic thinking ● Creative and flexible mindset
WORK EXPERIENCE
Business Development Manager | May 2025 - Present
Media Buying (ASO & Facebook) | NDA
Sourcing, evaluating, and onboarding partner programs and affiliate networks, negotiating and aligning
cooperation terms with a focus on long-term efficiency
Analyzing traffic and partnership performance and profitability based on key metrics and monitoring
performance dynamics
Preparing and maintaining traffic and financial reporting, including partner dashboards, payout control, data
reconciliation, and compliance with agreed terms
Collaborating with media buying teams on requests, strategy alignment, performance metrics, and scaling
opportunities
Monitoring market trends, identifying top-performing partners and growth opportunities
Managing technical integrations in Keitaro: offer setup, postback configuration, parameter mapping, and
integration testing, as well as evaluating conversion performance and overall offer effectiveness
Representing the company at industry and international conferences
Brand Marketing Team Lead | December 2024- May 2025
Direct operator | NDA
Led the creative direction of the affiliate team: visual strategy, tone of voice, and media positioning
Developed and implemented a brand awareness strategy through the team’s social media presence,
resulting in a noticeable increase in engagement and interest in the brand.
Oversaw the personal brand development of affiliate managers to build trust and attract new partners
Created onboarding guides and internal training materials for new hires and junior specialists
Built engagement funnels through social media — from first touchpoint to full partner activation
Initiated and managed projects aimed at increasing brand recognition and partner engagement
Implemented a unified strategy for the team, which significantly increased brand visibility across external
platforms
Optimized the onboarding process, reducing new hire adaptation time by 40%
Affiliate Manager & Sales | August 2023 - December 2024
Direct operator | NDA
Attracted and onboarded new partners (webmasters, traffic teams, CPA networks, agencies, influencers)
through external platforms, industry communities, and networking
Represented the brand at international conferences, building strategic partnerships and professional
connections
Advised partners on key topics such as GEO selection, traffic formats, approaches, and payment
models
Attracted over 300 new partners through external platforms and strategic networking
Managed the initial stage of partner interaction — from the first contact to handoff to the account
manager, overseeing the process and ensuring a smooth transition
Assessed traffic performance at the start of collaboration, helped identify effective funnels, and
supported optimization
Acted as a media-facing affiliate manager: developed a personal brand and took part in projects and
video productions to strengthen brand awareness and trust
Content & Traffic Manager | February 2023 - June 2023
Adult Agency
Conducted analytics on channels and formats, allocated budgets, and launched campaigns on Reddit,
Twitter, OnlyFans TV, and internal ad placements
Oversaw traffic and content generation processes — from sourcing and onboarding contractors to
evaluating performance
Researched traffic sources and launched ad campaigns under PPS, PPL, and CPM models
Wrote communication scripts, trained new team members, and maintained quality standards in partner
chats
Optimized team workflows, tested new approaches, and improved overall operational efficiency
Created video content scripts and concepts, developed promotion strategies, and managed both
production and publishing processes
Creative Head & SMM | 2021-2022
Multi-brand store
Developed and implemented brand strategy on social media, including visual style, tone of voice, and
positioning
Oversaw creative production — from concept development and filming to final content approval
Participated in launching collections and marketing campaigns, managing visual presentation and
execution
Analyzed content performance and adjusted creative materials based on audience feedback
Collaborated with influencers: selected talents, negotiated terms, and organized placements
Content Manager | 2020-2021
Freelance
Full-cycle photo and video content production — from concept to post-production and final delivery
Created content for digital platforms: ad creatives, landing pages, banners, presentations
Developed visual concepts tailored to brand needs and campaign goals
Managed social media accounts and content planning
Sourcing & Production Manager | 2018-2019
Managed the full procurement and production cycle — from sourcing fabrics and materials to launching
collections and tracking sales performance
Planned and allocated budgets across seasons, product lines, and categories based on demand
analytics
Sourced and negotiated with suppliers and factories, monitored quality, production timelines, and
logistics coordination
Supported sales operations by tracking performance, analyzing product efficiency, and collaborating with
CRM systems and the sales team
EDUCATION
Kyiv National Economic Kyiv University of Tourism,
College (KNEU) Economics and Law (KUTEP)
Specialization: Specialization:
International Relations Tourism
TOOLS & SOFTWARE LANGUAGES
Google Workspace: Docs, Sheets, Slides, Forms Russian, Ukrainian - native
Microsoft Office: Excel, PowerPoint, Word English - B1 (Intermediate)
Tracking & Analytics: Keitaro Azerbaijani - A2 (Elementary)
Task management systems: Trello, Asana, Jira, Notion
Canva Pro, Figma, Adobe Photoshop
Experience with CRM systems and internal team tools
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