Микола

Contact
[open contact info](look above in the "contact info" section)
Mykola Piarn
Head of Online Marketing Department
[open contact info](look above in the "contact info" section) Aveiro, Aveiro, Portugal
(LinkedIn)

Summary
Top Skills
Amazon I have extensive experience in internet marketing - 14 years, out of
Amazon Ads which I have worked as a Head of Marketing in various companies
Amazon PPC worldwide for 6 years. I am not afraid of large budgets (having
worked with budgets up to $50,000 per day) and I know how to work
with all possible sources of paid traffic.

Expert in Google Ads, Facebook Ads, Microsoft Ads, Google
Analytics, Google Analytics Setup, Enhanced Ecommerce, Google
Merchant Connection, Shopping ads, Facebook Shopping

Experience in Amazon Ads, Twitter Ads, TikTok Ads, Baidu
Advertising, Sogou Ads, So.com Ads, creating websites and online
stores in Shopify, Wix, WordPress

Experience
XADO Chemical Group
Head of Online Marketing Department at XADO
September 2020 - Present (4 years 2 months)
Berlin, Germany

Focused on US and European Markets | Goal: Increase Online Sales and
Profitability

Introduction:
Experienced marketing leader specializing in driving online sales and
profitability through strategic digital marketing initiatives. Proven ability to
optimize e-commerce platforms and implement effective advertising strategies
on Amazon and other digital channels.

Amazon Advertising Specialist:

Campaign Management:

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• Successfully managed and optimized multiple Amazon PPC campaigns,
including Sponsored Products, • Sponsored Brands, and Sponsored Display,
achieving a 30% increase in ROAS over six months.

Keyword Optimization:
• Conducted in-depth keyword research and implemented high-performing
keywords, leading to a 15% increase in organic rankings and a 10% decrease
in ACOS.

Performance Analysis:
• Utilized Amazon Advertising Console and third-party tools to track and
analyze campaign performance, providing actionable insights to improve ad
efficiency and drive sales.

Budget Management:
• Effectively managed a monthly advertising budget of $120,000, ensuring
optimal allocation of resources to maximize ROI.

A/B Testing:
• Designed and executed A/B tests for ad creatives and targeting strategies,
resulting in a 25% improvement in click-through rates (CTR).

E-commerce Website Development and Optimization:
• Developed Shopify sites, enhancing online presence.
• Increased online store profitability by 50%, Amazon sales by 70%.
• Implemented Shopify, Google Analytics 4, Google Ads for tracking and ROI.

Digital Advertising Strategy and Execution:
• Executed Google Ads for brand visibility, sales.
• Optimized Amazon campaigns.
• Configured Facebook Business Manager, launched impactful campaigns.

Project Management and Innovation:
• Led dealer support, managed online store creation.
• Implemented AI for translation efficiency.
• Global Market Experience:

Previous experience in Asian markets (Thailand, India, Saudi Arabia,
Indonesia, Kazakhstan).

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Concepta LLC
Google Ads specialist (PPC)
September 2021 - Present (3 years 2 months)
United States

Experienced Google Ads specialist (PPC) with a proven track record in
developing and implementing advertising strategies across various Google
platforms. Successfully managed and optimized campaigns for 5 branded
online stores in the competitive US market. Achieved significant improvements
in operational efficiency, revenue growth, and the attainment of set KPIs.

Key Skills:

Amazon Advertising:
• Campaign Creation and Management: Developed and executed strategies
for Sponsored Products, Sponsored Brands, and Sponsored Display.
• Analysis and Optimization: Conducted regular performance analysis using
Amazon Advertising Console, adjusted bids and budgets to maximize ROI.
• Keywords and Targeting: Selected and tested keywords, managed auto and
manual campaigns, and employed retargeting methods.
• Reporting and Analytics: Prepared detailed reports on campaign
performance, provided analytics and recommendations for improvement.
• Results and Achievements: Achieved a 370% increase in sales and a 17%
decrease in ACOS over 6 months through campaign optimization.

Google Ads:
• Expertise in launching and managing Google Shopping campaigns.
• Proficient in configuring Universal Analytics and setting up Google Ads
Conversion Tracking for accurate performance measurement.
• Advanced knowledge in integrating Shopify, Google Analytics 4, and Google
Ads to ensure comprehensive conversion tracking.
• Proven ability to launch and optimize performance campaigns to drive
tangible business results.
• Strong proficiency in creating analytical cross-channel reports using Looker
Studio for in-depth campaign performance analysis.
• Effective communicator and experienced trainer, providing knowledge
transfer and expertise to colleagues and cross-functional teams.

FC Shakhtar Donetsk
Performance marketing specialist at FC Shakhtar Donetsk
September 2019 - Present (5 years 2 months)

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Kyiv City, Ukraine

Developed and executed a comprehensive strategy for online ticket sales,
merchandise promotion, and brand awareness for a football club. Integrated
and optimized analytics systems, collaborating with the development
department to address technical requirements. Successfully managed and
monitored the performance of advertising campaigns across Google and
Facebook platforms. Contributed to UX/UI enhancements for the company's
website and played a key role in creating the mobile app for FC Shakhtar.
Implemented targeted advertising campaigns for the FC Shakhtar app.

As a result of a highly effective marketing approach, achieved a remarkable
40% increase in online channel revenue and an outstanding 180% growth in
direct communication channel revenue.

Key Achievements:

• Designed and implemented a strategic roadmap to drive online ticket sales
and merchandise revenue.
Leveraged analytical insights to optimize marketing campaigns on Google and
Facebook, resulting in improved conversion rates and ROI.
• Collaborated with the development team to enhance the user experience and
interface of the company's website.
• Successfully launched and promoted the FC Shakhtar mobile app, driving
user engagement and downloads.
• Achieved significant revenue growth through targeted advertising campaigns,
expanding the club's fan base and brand visibility.

By combining my expertise in digital marketing strategy, analytics integration,
and campaign optimization, I am dedicated to delivering exceptional results
and contributing to the continued success of FC Shakhtar.

ТОВ Омега
Head of Online Marketing Department at OMEGA
August 2021 - June 2023 (1 year 11 months)
Kharkiv, Ukraine

Affiliated Project: autodoc.ua

Role: Marketing Specialist
Objective: Analysis, strategy variation, and rapid decision-making to drive
promotion and growth.

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Achievements: Achieved 200% income growth in the first 3 months and
maximum target traffic and income growth of 330%.
Plan: Developed a growth plan for the company in 2022, targeting a 280-300%
increase from the current situation.
Responsibilities: Oversaw personnel, development, servicing departments,
and contractors.
Key Skills:

Strategic analysis and decision-making to drive promotion and growth.
Result-oriented approach leading to significant income growth and target traffic
expansion.
Planning and executing growth strategies to meet ambitious targets.
Personnel management and coordination with development, servicing, and
contractor teams.

internet-bilet.ua
Head of Online Marketing Department
August 2018 - September 2020 (2 years 2 months)
Ukraine

Booking Operator, Ukraine

Role: Sales and Promotion
Responsible for ticket sales for various entertainment events (concerts,
theaters, sports events, etc.)
Conducted in-depth market and competition analysis.
Created and executed a strategic promotion plan, resulting in sales growth
within the first month.
Collaborated with teams to address interface redesign and improvements,
aiming to increase conversions.
Coordinated with development, servicing, and social media departments to
achieve project goals.
Results:

Achieved a 30% increase in target traffic.
Increased company income by 125%.
Significantly improved income from paid sources by 1600% while increasing
the advertising budget by 45% (implemented a comprehensive strategy
overhaul for advertising channels and budget allocation).

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Note: It is recommended to include additional information about your
educational background, relevant certifications, and specific tools/platforms
used in your role.

Choosl
Beneficiary of a company Choosl
January 2013 - February 2019 (6 years 2 months)
Украина

Co-Founder, Exclusive Footwear and Accessories Brand

Collaborated with my wife to establish and develop a brand of exclusive
footwear and accessories.
Responsibilities included overseeing the manufacturing process, brand
promotion on social media, website creation and promotion, and Google
advertising.
Conducted employee training sessions to ensure alignment with brand values
and objectives.
Results:

Successfully created and established a brand presence in the market.
Collaborated with my wife to drive brand promotion and engagement on social
media platforms.
Developed and promoted a website to showcase the brand's products and
offerings.
Implemented targeted advertising campaigns on Google to reach a wider
audience.
Trained employees to align with brand standards and objectives.
Note: It is recommended to include additional information about the specific
achievements, growth, or impact achieved by the brand, as well as any
relevant educational background or certifications.

Self-employed
Freelancer. Support of set of projects.
November 2015 - August 2018 (2 years 10 months)
Ukraine

2 years worked with 2 startups in hazardous subjects, prime objective,
attraction of the traffic and deduction of users. The control of each spent
cent, ROI, ROAS. Development of strategy, introduction, the analysis and
optimization of all channels of attraction of the traffic. Regions of promotion,

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the Europe, the USA, China (tools - Google Ads, Facebook Ads, Microsoft
Ads, Baidu Ads, Weibo Ads, Affiliate Referral in the different countries)

Participation in creation of the project from zero, from the name and promotion
of a brand, up to an output on profitableness with ROI-10х.

Results up to 2000 registration on the project in a day, from 5000 up to $10000
a daily input, at $3500 the daily budget. The revenue of the project, more than
$1 000 000

LLC PLASTILUX GROUP
Digital and traditional marketing statistics
June 2012 - November 2015 (3 years 6 months)
Ukraine

Creation and promotion of a corporate site and the Internet of shop.
Conducting advertising campaigns online (a Google and social networks)
and offline (preparation of a printed matter, the organization of exhibitions,
statement of problems to contractors).
Promotion of production, increase of sales. Rebranding. Creation of
breadboard models for a printed matter, search of contractors. The
organization for participation in exhibitions.
During work of sale have grown in 4 times owing to what capacities have
increased in 2 times, the new shop with 4 industrial lines is created.

Fresh IT
Sales And Marketing Specialist
June 2009 - June 2012 (3 years 1 month)
Kharkiv, Ukraine

For 3 years has received 3 increases.
The Web-designer - the Designer of interfaces - the Founder of sites - Project
manager - Promotion of projects for clients, work with SEO and Google ADS
Has received huge experience in dialogue with clients, conducting projects,
work on a command.

Education
Kharkiv National University of Radioelectronics
Bachelor of Engineering - BE, Computer Engineering and
Management · (September 2003 - June 2009)

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