Владислав

Vladyslav Babak | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

3 years of experience as a PPC specialist. Successful experience in promoting various types of business through
paid traffic channels: Google Ads, Google Analytics 4, GTM, Meta Ads, TikTok Ads, Loker Studio, Bing Ads.
Development of a marketing strategy to promote a new product, formation of a marketing budget and a marketing
action plan. Experience in the markets of Ukraine, Europe, Central Asia and India with budgets of more than
$40,000+ per month from one channel.

PROFESSIONAL EXPERIENCE
Center for laser hair removal and cosmetology - TK Laser / PPC specialist / ( Sep 2023 - Present - 1,4 year )

Performance Marketing Studio – Peklo / PPC specialist / (Feb 2022 - Aug 2023)

Google Ads.
● Ability to set up and optimize advertising campaigns (Search, GDN, Pmax, Smart, Applications, Discovery, Video)
● Ability to audit advertising campaigns
● Ability to conduct experiments (A/B tests)
● Keyword planner and keyword research
● Research and creation proper ad copies with relevant headlines, descriptions, CTA, USP, etc
● Use of scripts
● Setting up and importing conversions
● Selection of the strategy for setting bids
● Correct selection of campaign goals
● Use of ad modifiers
● Working with keyword quality indicators
● Working with bid adjustments
● Use of automated rules

Meta Ads
● Ability to set up and optimize advertising campaigns (all goals)
● Ability to audit advertising campaigns
● Optimization of advertising campaign budgets
● Ability to conduct experiments (A/B tests)
● Use of automated rules
● Writing relevant texts and preparing technical specifications
● Setting up custom and standard events through GTM
● Setting up and installing Meta Pixel

Google Analytics 4
● Working with analytics installation
● Setting up basic goals
● Working with reports
● Setting up standard conversions (click on the button/submitting a request)
● Installing basic analytics on the website
● Setting up audience segments, linking to the advertising account and using them in advertising campaigns

GTM
● Creating an account and a container
● Setting up counters through GTM
● Ability to set up events and transfer them to GA4

Looker Studio
● Ability to collect a report. Customize the appearance and adapt the report to the client's brand book

EDUCATION
Bachelor's degree - Marketing | Interregional Academy of Personnel Management (Ukraine, Sep 2020 - June 2024)

LANGUAGES: Ukrainian / English - Pre-Intermediate

HOBBIES : Basketball / Cycling / Trading