Вакансия от 15.11.2017

SEO Expert

Компания:
Київстар    VIP 
Город:
Киев
Вид занятости:
полная занятость
Требования:
Опыт работы от 2 лет, высшее образование

Описание вакансии

Optimize web sites for search engines, media campaigns, purchase funnels & conversions, harmonizing the digital marketing of the company. Create, develop, analyze and improve Kyivstar performance campaigns.

Act as the conversion optimization advisor for all the digital business activities; engage in shaping and developing our digital sales strategy.

Responsibilities:

  • Optimize web sites for search engines
  • Create advanced SEO strategies
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Drive traffic, conversions and sales for Kyivstar products portfolio
  • Plan, manage & optimize SEO / display campaigns
  • Continually analyze campaigns performance, define actionable optimization measures
  • Create & embody innovative leading-to-conversion ideas, functionality & campaigns
  • Produce recommendations for continuous improvement of purchase funnels
  • Manage & evolve relationships with our agencies and relevant partners

Required skills / experience:

  • Proven SEO experience
  • Profound knowledge and proven experience in digital marketing activities
  • Proven experience in managing digital advertising / performance campaigns across Google, Yandex, etc
  • Profound knowledge in SEO tools (MOZ, Ahrefs, Similarweb, MajesticSEO, Prodvigator, etc)
  • Profound familiarity with various purchasing models (CPM, CPC, CPA) and online media planning
  • In-depth experience with website analytics tools (Google Analytics, Yandex.Metrika, etc)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Understanding of programmatic / auction-based media buying (ad networks, data networks)
  • Understanding of digital technologies, design and marketing
  • Strong analytical skills & attention to detail within complex projects and time-limited deliverables
  • Basic skills in design, coding and editing web-pages and web-templates
  • Basic skills in formatting content of pages, writing and applying HTML&CSS

We offer:

  • Experience of working with the data of the largest operator in Ukraine
  • A competitive salary
  • Great possibilities for professional development and career growth
  • Medical insurance
  • Life insurance
  • Friendly & Collaborative Environment

__________

Working at VEON demands a high standard of business ethics and adherence to our legal obligations, our values and our Code of Conduct and supporting compliance policies and procedures. Our pioneering spirit is embodied in our values to be customer obsessed, entrepreneurial, innovative, collaborative, and truthful. Being truthful requires us to act ethically, honestly, and with integrity.

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