Adnow story started 2 years ago, when a bunch of digital geeks passionate about the digital marketing, RTB and Big Data decided to make a new hybrid native ad format. This format was designed to serve ads and helps discover new really interesting for this visitor content. Also this format is allowing to use media banners and native ads in the same campaign, that is very useful for clients and agencies running brand promotion campaigns. The «serve interesting ads and content» idea is pretty much obvious, but the technical solution is complicated. It took Adnow team over 1 year to develop the first platform prototype. The effectiveness of it’s algorithms was pretty impressive from the very first steps. It became possible because in the early days our co-founders have been working with RTB, Big Data, media buying, pay per click campaigns and mobile advertising for the last 10−14 years. A combination of passion and experience made possible to improve this platform and just in 2 years make it the sharpest native ads tool.
In December 2015 Adnow started working with webmasters and publisher’s platform was opened for everyone. Since that time, getting more feedback from clients and our partners the algorithms and mathematical model were changed over 12 times improving the selective mechanics.
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