QupleTech (ex Madberry) is global ad tech company based in Helsinki and Kiev.
Our main product is Quple, self-service gamer acquisition tool based on artificial intelligence.
Quple enables game companies to run high-performance ad campaigns with video commercials shown in mobile apps, video streams and Smart TV.
The core feature of the product is a real time prediction: Quple uses machine learning methods to predict user reaction and in-game behavior BEFORE contacting him with ads. This approach allows game marketers to find most relevant gamers with proven paying capacity among millions of users worldwide, and to avoid spending money for those who are not interested in their game.
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