Контактна інформація

Шукач вказав телефон , ел. пошту, адресу та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/10140615/

Досвід роботи

SEO Analyst | Marketing Manager

з 01.2022 по 11.2023 (1 рік 10 місяців)
Advantsa LLC - продажа на Amazon, Другие страны (Розничная торговля)

• Selection of suitable suppliers and negotiating with them on delivery of goods (ordering and analyzing test samples according to the terms of reference);
• Start of production and stock control (quality check for compliance with the terms of reference);
• Analysis and optimization of competitor's goods (study of approaches to their improvement and customization, cheaper production, optimization of delivery costs);
• Selection of goods and analysis of competition, market capacity/niche, assessment of feasibility of its choice within the available budget;
• TM Registration;
• LLC / Corporation registration in the USA, initial tax optimization;
• Search and keyword analysis, analysis of competitor listings, identification of entry points for organic
traffic;
• Keyword optimization of listings (broad background in SEO), neural network training to speed up the process according to developed algorithms;
• Design / preparation of images, content for A+ content;
• Registration of accounts in EU/USA;

Skills: Project & Product Management, Kanban, Process Streamlining, Task Prioritization, Helium10, Keepa, Jungle Scout, Kanban, SEO Content Optimization, Keyword Research, Search Engine Analytics and Monitoring, Problem-solving skills, Risk management, Negotiation skills, E-commerce strategy development, Product knowledge, Pricing development, Market research and development of new ideas, Microsoft Office, Problem-solving, Strategic Planning & Analysis, Facebook, Ebay, Shopify, OpenCart, Semrush, Ahrefs, Google Analytics, Canva, Abobe Photoshop.

Web Project Manager | SEO Specialist | Application Analyst

з 07.2019 по 12.2022 (3 роки 5 місяців)
Adbean Network, Другие страны (IT)

Founded the Advertising Analyzer project, being its IT Project Manager (it also includes my roles as: Affiliate Manager, Business Process Manager, PPC Manager).

Main project tasks:

• determining the quality of traffic of the main advertising networks (bots/humans) to identify fraudulent traffic and screen it out.
• optimisation and distribution of advertisers' advertising budget among large advertising networks, as well as contextual advertising (Facebook ads, Google ads, Yandex and others) to maximize sales based on preliminary market research.

My main responsibilities:

• Strategic planning of advertising campaigns, managing advertiser budgets;
• Analysis of results and optimisation of advertising strategies to achieve maximum efficiency of advertising blocks spinning;
• Continuous monitoring of advertising campaign performance. Analysing data on clicks, conversions, spend and ROI (return on investment);
• Targeted advertising and evaluation of its effectiveness in comparison with advertising networks (context, media advertising);
• Negotiating cooperation with partner networks and maintaining interaction in order to optimise advertising;
• Interacting with partners, analysing data, preparing reports and performing tasks related to partner activities;
• SEO-optimization and promotion;
• Monitoring and controlling costs;
• Testing and implementation of algorithms for artificial traffic detection;
• Writing technical tasks and recruiting developers to write modules;
• Managed all phases of the software development lifecycle;
• Coordinating the team to accomplish assigned tasks on schedule and within budget;
• Keeping the project up to date and operational;
• Project planning and tracking including creating key milestones and performance indicators;
• Delivering objectives to strict budgets, deadlines and service level agreements;
• Participation in solving complex technical problems;
• Step-by-step testing of the software product to obtain the desired quality;
• Search and selection of performers;
• Developed and implemented risk management plans;

Results:

• We managed to detect up to 80% of bot traffic every month, which saved advertisers $450-500 thousand dollars a month;
• Organizing and maintaining successful interactions within the team.

Skills: Project & Program Management, Process Streamlining, Task Prioritization, Google Analytics, Yandex Analytics, A/B testing and experimentation, Kanban, Agile & SCRUM Methodologies Applications Development, Trello, Risk management, Strategic Planning & Analysis, Hiring people, Software development life cycle, .NET, SQL, Google Sheets, PHP, Marketing research, Data analysis, Microsoft Office (Excel, PowerPoint), Software development life cycle, Problemsolving;

Web Project Manager | SEO Analyst | PPC Manager

з 04.2014 по 07.2019 (5 років 3 місяці)
SoftPrime LLC, Другие страны (IT)

Main task: development and promotion of Internet projects with the purpose of monetization on various advertising platforms according to a pre-established strategy.

My responsibilities:
• SEO-optimization of websites, including internal and external audits, as well as technical audits.
• Tracking search engine positions and promptly implementing proven algorithms for Google and Yandex.
• Writing technical tasks for a team of 14 employees, including search and selection of performers, controlling
the fulfillment of plans, keeping projects up to date.
• Selecting and coordinating linkbuilders for a variety of tasks, including competitor position analysis, link
profile analysis, semantic analysis and clustering.
• Managing all phases of the software and web development lifecycle.
• Testing, development and implementation of algorithms for information projects in order to attract a large
volume of organic traffic from search engines.
• Developing and implementing risk management plans, which helped increase project success rates by an
average of 25%.
• Working closely with copywriters and content managers to fulfill technical assignments.
• Launching targeted advertising and evaluating its effectiveness against advertising networks, including
contextual and media advertising.
• Negotiating cooperation with partner networks and maintaining interaction to optimize advertising campaigns.

Results: In the course of our operations, we developed and launched 112 white SEO websites (105 informational sites and 7 online stores), 500-600 experimental sites based on autogeneration core (SEO- hypothesis testing).

Skills SEO and Web Analytics: SEO Content Optimization, Keyword Research, Search Engine Analytics and Monitoring, Technical Optimization, Link Building, Internal SEO, Technical SEO Audit, Setting Tasks for Copywriters, Fast Indexing, Recovery from Bans, Semantic Research and Keyword Clustering, SEO Analytics Systems (SEMrush, Ahrefs, Megaindex, Serpstat, MOZ), Google Analytics, Yandex.Metrica, PBN Building, Zennoposter, WebArchive, Doorways, Black SEO, Backorders.

Digital Advertising: Targeted Advertising, Network Advertising Systems, Facebook Ads, Google Ads, Yandex.Direct, Targeted Advertising, Social Media Advertising (including Facebook and Instagram), PPC/CPA, Advertising (Context, Banners, Teasers, Push), Selling Internet Projects, Online Stores, Ru/Burj Projects, Internet Sales.

Development and IT: Applications Development, SDLC, MVP, PHP, MySQL, Linux Administration, Web- Servers (Apache, Nginx, IIS), Various CMS, E-commerce, UX, Web-design and UI, Administration of VDS/Dedicated Servers, Agile & SCRUM.

Computer systems engineer category I

з 04.2012 по 04.2014 (2 роки)
Information Technology Centre of the Ministry of Justice, Кропивницкий (IT)

Main task: Ensuring the operability of state registers and contracting new clients for ongoing maintenance of the hardware and software system.

My responsibilities:

• Preparation of presentations, demonstration of software to clients to conclude contracts with enterprises;
• Testing and implementation of new versions of software for the work of public and private enterprises; Working closely with other organizations that have been offered access to our services Identification of malfunctions and preparation of recommendations for their elimination;
• Software quality control, identification of implementation difficulties and preparation of technical tasks for its optimization in accordance with the company's economic guidelines;
• Setting up and optimizing the security system of the company's branches.

Results:

• During my time at this organization, we have connected around 350 new customers, expanding our overall customer base by 60%;
• Developed and implemented risk management plans that increased project success by an average of 15%;
• New ways to monetize our services (technical optimization of hardware management), reducing engineers time costs by 35-40%.

Chief State Tax Auditor-Inspector

з 10.2004 по 04.2012 (7 років 6 місяців)
State Fiscal Service of Ukraine, Кропивницкий (Консалтинг, бухгалтерия, аудит)

Main task: optimization of the tax base and filling the country's state budgets

My responsibilities:

• Monitoring the financial activities of enterprises and organisations (according to economic indicators and risk systems), early identification of potentially dangerous schemes (money laundering and taking measures to prevent economic crime);
• Supervise the timely execution of tasks of subordinate organisational units;
• Searching and investigating conversion centres and taking measures to prevent their economic activities.
• Coordination of the actions taken with the tax police and security service of Ukraine;
• Control and coordination of subordinate units according to tax revenues and information support for tax audits at all levels;
• Storage and processing of data on taxpayers. Testing and implementation of data processing software based on the economic activities of the audited enterprises. Tracking the activities of strategic enterprises for the country's economy and monitoring tax deductions;
• Automation of checks based on collected data from various information sources (software development and support): Delphi, PHP, Oracle (PL / SQL), Visual FoxPro, Microsoft Access;
• Support for the organisation's website
• Modernization of the tax units of the service according to the economic indicators of the fiscal authorities (introduction of modern software, organization of staff training);
• Preparation of recommendations to optimize the tax audit processes of large companies according to the research work carried out);
• Monitoring the performance of subordinate units
• Analyze and compile a list of enterprises for tax audits
• Interfacing with the tax system automation units to optimize software performance;
• Big Data: storage and processing of taxpayer data. Testing and implementation of data processing software;

Освіта

Ukrainian National Technical University in Kirovograd region

Faculty of Economics, specialisation in Accounting and Auditing, Кропивницкий
Вища, з 2006 по 2010 (4 роки)

Kharkiv National University of Radio Electronics

Master's Degree in Automated Systems Software, Харьков
Вища, з 1999 по 2004 (5 років)

Diploma thesis on "Research and Development of Methods of Artificial Intelligence Systems: Speech Recognition"

Знання і навички

• CSS
• MS Excel
• MySQL
• HTML
• JavaScript
• SQL
• Google Analytics
• Сбор семантического ядра
• Ahrefs
• Serpstat
• WordPress
• Разработка контент-плана
• Линкбилдинг
• Google Search Console
• Умение анализировать
• PL/SQL
• MySQL Workbench
• PHP
• Kanban
• Trello
• Google Ads
• Google Tag Manager
• Google Keyword Planner
• SEO
• Adobe Premiere Pro
• Project management (production)
• Product management
• Marketing
• Веб-разработка
• Oracle Database
• MS Access
• DBase
• Оптимизация налогообложения
• Продажа на Amazon
• Разработка сайтов на Shopify
• MS Word
• DataLife Engine
• Joomla!
• IT project management
• Управление IT-проектами
• IT-рекрутинг
• Продажа IT-продуктов
• Internet marketing
• Marketing planning
• Web development
• Oracle SQL Developer
• Development of SEO strategies
• Work with clients
• Продажи B2B
• Продажи B2C

Знання мов

• Англійська — вище середнього
• Українська — вільно
• Російська — вільно
• Іспанська — початковий

Додаткова інформація

Additional education:

1) Amazon selling courses 2023.
2) Participant of the Status Business Club in Kharkiv and the entrepreneurship development seminars (2020-2021);
3) full-time refresher course at the M.P. Say College of Economics and Law on "Entrepreneurship" in 2013;
4) Periodically participate in various marketing and SEO events (including training courses), both online and offline.
5) Refresher courses at the Centre for Retraining and Professional Development of the State Tax Service of Ukraine on
effective taxation (2004 / 2012);

Keys:
Project Management, Usability Testing, Black Box testing, Smoke testing, Manual and automated testing, Regression Testing, Test Documentation, MySQL, HTML, CSS, UI Testing, SQL, Functional Testing, Software Testing, A/B testing and experimentation, Risk management, Software development life cycle, C#, PHP, Data analysis, Problem-solving, Use Cases, Test Cases, Network advertising systems, Hiring people, Linux RedHat administration, Jira, SEO analysis, web-servers (Apache, Nginx, IIS), development and testing of websites based on various CMS, HTML 5, Localization Testing, Linux CentOS, Business process automation, Database administration, solving economic and technical problems of the company, Organization of works on adjustment and modernization of equipment of controlled enterprises (Zyxel/ Cisco/ HP), Project & Program Management, Process Streamlining, Task Prioritization, Google Analytics, Yandex Analytics, Kanban, Agile & SCRUM Methodologies Applications Development, Trello, Strategic Planning & Analysis, .NET, Google Sheets, Marketing research, Microsoft Office (Excel, PowerPoint), Targeting advertising, Graphics creator, Adobe Photoshop, Facebook ADS, Google ADS, Yandex Direct, e-commerce, internet sellings, SEO Analytics systems (semrush, Ahrefs, Megaindex, Serpstat, etc.), FreeBSD.