Контактна інформація

Шукач вказав телефон, ел. пошту та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/17011351/

Досвід роботи

Fractional CMO

з 06.2025 по нині (9 місяців)
Independent consultant, Дистанційно (IT)

Providing strategic marketing leadership to technology, financial services, and other companies on a fractional basis. Specializing in building marketing infrastructure, developing go-to-market strategies, and creating investor-facing materials for growth-stage companies.
Go-to-Market Strategy
B2B Enterprise Marketing
Financial Services Marketing
Content & Thought Leadership
SEO & Digital Acquisition
Investor Communications
Team Building & Leadership
Product Marketing & Positioning
Market Research & Analysis

Chief Marketing Officer

з 02.2024 по 06.2025 (1 рік 5 місяців)
NDA, Дистанційно (Фінанси, банки, страхування)

- Developed and implemented a comprehensive marketing strategy from
scratch across all communication channels
- Built a marketing team from scratch
- Identified, managed, and coordinated contractors and external service providers
- Led the development and launch of a new company website (content, structure, contractor selection)
- Increased website traffic from 50 to 7,000 users in just a few months (+13,900% growth)
- Contributed to a 40% revenue increase over the year (vs. planned 15%), achieved without paid promotion
- Organized and managed video production and content creation
- Developed marketing materials for the company

Marketing Lead

з 06.2023 по 10.2023 (5 місяців)
Heartpace, Дистанційно (IT)

- Market and competitors research
- Created landing pages, articles for the blog and HelpCenter, video scripts
- Managed all social media platforms, SMM
- SEO (on-page)

Product marketing lead

з 08.2022 по 02.2023 (7 місяців)
NDA, Дистанційно (IT)

- Developed and managed content for the company, UX writing: landing pages, articles for the blog, press releases, and video scripts
- Implemented go-to-market strategies to ensure a successful launch of products
- Conducted market research
- Reviewing and editing content provided by internal sources
- SEO (on/off-page)
- Content distribution and guest posting
- Email marketing campaigns
- Influencer and partnership outreach
- Worked with reviews on Capterra, G2

Marketing Executive

з 05.2022 по 08.2022 (4 місяці)
Finsimco, Дистанційно (IT)

- Created marketing strategy, conducted market research, and competitive analysis to identify customer needs, preferences, trends, strengths, and weaknesses
- Developed product positioning and messaging
- Developed website content from scratch, resulting in an increase in organic traffic by 45% and an increase in user engagement by 30%
- Created marketing collateral
- SEO analysis

Head of content

з 12.2021 по 08.2022 (9 місяців)
NDA, Дистанційно (IT)

- Content creation and editing, UX writing: tech writing style guides, user documentation, case studies, and articles for the blog
- Creating landing pages, long-reads, brochures, white papers, marketing materials, pitch decks, and presentations
- Reviewing and editing content provided by internal sources
- Developing and maintaining product-related technical documentation
- SEO (on-page)
- Go-to-market strategy creation
- PPC
- Increased organic website traffic by 80% and SEO results by 40%

Product marketing manager

з 12.2020 по 12.2021 (1 рік)
NDA, Ukr, Харків (IT)

- Creating content for websites with infographics, social media platforms, ad campaigns, case studies, and articles for the blog
- Creating landing pages (HTML, CSS), long-reads, brochures, white papers, marketing materials, pitch decks, and presentations
- Website prototype development
Business metrics:
- Inbound-ліди стали ≈ 55-60% від загального пайплайну
- ARR +40%
Marketing / Product Marketing metrics:
- Organic traffic +80% YoY
- CR сайт -> лід 2-2,5%

Product marketing manager

з 08.2019 по 09.2020 (1 рік 2 місяці)
NDA, Харків (IT)

- Developed website content from scratch
- Creating valuable content across multiple social media platforms, SMM
- Writing case studies and articles for the blog
- Research and contact potential clients to offer services
- Website development, coordination, and interaction with the team (developers)
- Attending sales meetings, industry trade shows, and training seminars to gather information, promote products, expand the network of contacts, and increase knowledge

Marketing manager

з 11.2017 по 03.2019 (1 рік 5 місяців)
NDA, USA, Дистанційно (IT)

- Managed lead-generation campaigns and research of potential clients, clients’ segmentation
- Signing and management of contracts with customers, control by calculation, completeness, and timeliness of payments for the contract; managing legal relationships
- Providing demos, consultations, and training with new and current customers, client support, processing requests, and preparing answers
- Email marketing
- Assistance in site development, coordination, and interaction with the team (developers, QA, designers)
- Administrative and organizational work.

Освіта

Інститут Банківської справи НБУ

Банківська справа, Харків
Вища, з 2006 по 2012 (6 років)

Магістр банківської справи

Додаткова освіта та сертифікати

Google Ads

3 months

Product marketing

3 months

Знання і навички

• Управління командою
• Performance marketing
• Strategic marketing
• Development of a marketing strategy
• Content marketing
• SEO
• Product marketing

Знання мов

• Англійська — просунутий
• Українська — вільно