Резюме от 15 ноября 2017

Reznikova Anfiia

Category development and trade marketing manager

Полная занятость, неполная занятость, удаленная работа.

Дата рождения:
15 января 1982 (35 лет)
Город:
Киев


Контактная информация

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Опыт работы

Project manager

с 05.2016 по наст. время (1 год 6 месяцев)
Fun park Kukulabia, Киев (Развлечения и досуг)

Development and realization project plan including marketing and PR strategy.
- Marketing and PR strategy implementation
- Team management
- Event management
- Project processes coordination
www.kukulabia.kiev.ua
https://facebook.com/kukulabia/

Head of Trade marketing unit

с 12.2014 по 04.2016 (1 год 4 месяца)
Kyivstar, Киев (GSM)

Head of trade marketing unit
Development and realization of trade-marketing strategy for all channels including own retail.

- Trade marketing strategy implementation at the national level;
- Manage the development of standards for retail;
- Providing planning, calculation, control and timely delivery of promotional and informational materials and equipment in the retail network; - Preparation of the consolidated plan of trade-marketing activities.
- Ensure implementation of the plan; analysis of the effectiveness of its execution and some trade-marketing activities in different sections;
- Provision of information gathering and analysis of trade-marketing activities of competitors;
- Ensure effective relationships with partners Trade marketing merchandising and research agencies, suppliers and others involved in plans and strategies implemented trade-marketing parties;
- Trade marketing budget formation, control and management;
- Tendering for the procurement of necessary materials (including procurement department)
- Providing effective interaction with other departments and departments involved in the process of trade marketing
- Monthly inform of any changes, priorities and objectives to sales team

Head of category development depatrment

с 04.2012 по 12.2013 (1 год 8 месяцев)
Group SEB, Киев (Small domestic technic)

Head of category development depatrment
Develop category marketing strategic and tactical plans
Responsible for implementation of the strategy via relevant category activations/national campaigns;
Establish high level marketing campaign execution standards via developing POS materials and marketing
program;
Drive market share and identify opportunities;
Set medium, long term objectives for channels by setting volume, profit and market share targets;
Analyze all relevant data for input in category (shopper info, market trends, performance of major customer,
SWOT analysis);
Manage trade-marketing budget;
Develop and implement category strategy in trade channels on customer level
Build cross-functional relationships to improve Company business results
Create a culture of continuous innovative thinking in search for new activation tools, execution materials for
the whole team
Manage overall team performance and people development

Head of Category management department (the last position)

с 09.2002 по 04.2012 (9 лет 7 месяцев)
Danone, Киев (Dairy products)

Сентябрь 2009 — апрель 2012
Head of Category Management department
Shopper study coordination
Category management external projects:
- in store category management project in dairy category with Furshet and Silpo
- negotiations with chains
- project implementation
- planogramms development
- result analyses
Internal projects:
- Assortment matrix standards development for all channels and types of stores
- Lead the 'Simple project' - cross-functional project for company assortment optimization
- Develop internal merchandising standards and rules
- Merchandising trainings for field staff
Январь 2008 — сентябрь 2009
Category manager
Shopper study coordination
- Develop brief
- Choose agency
- coordinate all processes
- rezults presentation
Category management projects:
- preparation to project
- negotiation with clients
- implementation to store
Август 2007 — январь 2008
Key account manager
- was responsible for Billa, Eko, Caravan, Tavria (10%share of bussines) ;
- created and implemented partners development strategy ;
- preparation and participated in annual negotiations with KA ;
- work process systematization ;
- annual develop plan for KA. Created, implemented and controlled;
- DSO control
- documents flow control
- created and implemented new effective control system for routine work
Октябрь 2006 — июль 2007
Key account specialist
was responsible for Billa, Eko, Caravan, Tavria (10%share of bussines) ;
created and implemented partners development strategy ;
preparation and participated in annual negotiations with KA ;
work process systematization ;
annual develop plan for KA. Created, implemented and controlled
DSO control
documents flow control
Май 2006 — октябрь 2006
Sales supervisor
formed and taught sales representatives and logistic team (11 persons)
sales and delivery routes developed
DSO control
placement of contracts and negotiations with tradition retail and HoReCa ;
expansion active clients ;
created and implemented new non-material motivation program for sales team
Ноябрь 2004 — апрель 2006
Trade marketing supervisor
lead merchandisers team ;
work organized; managed team (12 merchandisers) in Kiev
routs created and developed ;
created and implemented Danone placement standards
developed, created and managed the Census project (methodology, coordinate, result analyses) ;
project team - 4 people for each city ;
project territory: Kiev, Lvov, Dnepropetrovsk, Odessa.
Февраль 2004 — октябрь 2004
Trade marketing supervisor
lead merchandisers team ;
work organization; managed team (5 merchandisers) in Odessa
routs created and developed ;
created and implemented Danone placement standards ,
Сентябрь 2002 — январь 2004
Merchandising specialist
was responsible for 20 stores in Kiev. Formed orders, creating planogramms, taught store staff to work with Danone products and placement standards; placement by corporate block create and implementation.


Образование

National Technical University of Ukraine Business institute

Economic, Киев

Высшее, с 09.1999 по 01.2005 (5 лет 4 месяца)


Знание языков

  • Английский — средний

Дополнительная информация

Anfiia Reznikova
Personal data
Date of birth: 15/01/1982
Mobile cell: [открыть контакты](см. выше в блоке «контактная информация»)
E-mail: [открыть контакты](см. выше в блоке «контактная информация»)
Marital status: divorced, no children
Education
1999 - 2005
National Technical University of Ukraine, Business institute
Speciality: Economics

Experience
April 2012 – December 2013 - “Groupe SEB Ukraine”, Kiev

April 2012 – December 2013 – Head of Category and Trade Marketing department
To develop and execute Trade Marketing strategy for assigned categories: assortment, merchandising standards, POSM and BTL support in all retail channels:

- develop Trade Marketing plan
- develop PR plan
- based on an in-depth knowledge of the customer, provide commercial and creative business solutions to sales and marketing teams
- managing and evaluating Trade Marketing activities level to achieve maximum returns
- lead strategic development of product placement on shelves
- develop periodic reporting
- visit, present and convince the customers
- transform knowledge on category and consumer trends into selling stories
- managing subordinates within department (4 persones)
- providing control of the costs

Develop, explore and daily run Trade Marketing and Category Development Plans with major clients in Ukraine to optimize product categories:

- develop, agreed and implement Trade Marketing plans for chains
- develop the category shelf presentation and space assignment plans
- identify opportunities to grow category sales and profits and reduce costs from a total value chain perspective

September 2002 – April 2012 - “Danone Ukraine”, Kiev

September 2009 – April 2012 - Category management manager
- monthly category analyses, market status reporting, defines changes and new trends in dairy market
- assortment matrix and must stocks creating and update
- standards placement creating
- merchandising standards creating and control
- merchandising training program for all Danone field sales team
- managing subordinates within department (3 persones)

August 2007 – January 2008 - Key account manager
- work process systematization
- documents flow control
- created and implemented new effective control system for routine work

October 2006 – July 2007 - Key account specialist
- work process systematization
- documents flow control

May 2006 – October 2006 - Sales supervisor
- formed and taught sales representatives and logistic team (11 persons)
- created and implemented new non-material motivation program for sales team

November 2004 – April 2006 - Trade marketing supervisor
- formed and taught merchandisers team
- work organized; managed team (12 merchandisers) in Kiev
- project team – 4 people for each city
- project territory: Kiev, Lvov, Dnepropetrovsk, Odessa.

February 2004 – October 2004 - Trade marketing supervisor, Odessa
- formed and taught merchandisers team
- work organization; managed team (5 merchandisers) in Odessa
- created and implemented Danone placement standards


Additional education/ Trainings
2009

Transformational Leadership and the Emerging Paradigm. Jim Selman, Paracomm Partners
Stress management. Open mind technologies, Tomology center.

2008
Leadership. Leader Group
Finance for non-financial. Internal training.

2007
Staff management. Leader Group
Business-process management by TOS. Apple Consulting
Project management. Apple Consulting
Negotiation and work strategy for KA. Internal training
Special skills
PC user: advanced user
English: intermediate
Driving license – category “B”


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