Михайло

Контактна інформація

Шукач вказав телефон , ел. пошту, адресу, Facebook та LinkedIn.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/2887861

Досвід роботи

Digital Marketing Project Manager

з 02.2022 по 09.2022 (7 місяців)
Publicis Groupe, Дистанційно (Маркетинг, реклама, PR)

•Building up a plan for managing implementation projects as part of the Client’s business transformation.
•Representing the company in contact with C-level Managers at Clients.
•Project management in an international environment.
•Managing the project team's work, and ongoing supervision over the course of work - timeliness and quality.
•Time, change, scope and budget management throughout the project lifecycle.
•Risk management (including – active proposal and implementation of solutions to reduce project risks).
•Optimization of processes within the framework of implemented projects.
•Reporting project progress for internal purposes and for the Client.
•Played a key role in the preparation and participation in tenders on a national scale

Clients: Reckitt Benckiser, Autotreding, H&M, P&G, Carlsberg, Kyivstar, Privatbank

Work with: Worksection, Miro, Aura, Kanban, Agile, SOW, MP, PB, PO

Chief Marketing Officer

з 02.2020 по 11.2020 (9 місяців)
Speak Up, Киев (Education and science)

•Plan and execute demand creation initiatives as part of the customer’s JBP process; jointly develops strategies and implements/optimizes activities to win the share and deliver monthly/quarterly/annual sales targets against assigned E-Commerce Customers
•Permanent work with Digital team to develop and implement digital strategy that drives consumer online purchases;
•Build and maintain the activation calendar across all E-Commerce Customers, executing monthly campaigns to drive consumers acquisition and retention;
•To monitor Ratings & Reviews in E-Commerce Customers and develop action plan for improvement;
•Develop and execute activation plan to win share of search across all E-Commerce Customers;
•Analyzing and continuously improvement of consumer purchase funnel;
•Work with products and competitors and timely highlighting risks/opportunities and action plan to the business;
•Identifying new opportunities for E-Commerce channel development;
•Planning and monitoring the implementation of the plan for leads, visits and contracts;
•Prediction of the main indicators of KPI for all online and offline channels;
•Planning and control of effective promotion on digital channels: PPC (Google Ads), SMM (Facebook + Instagram), CPA networks, price aggregators, email, push, viber / sms, etc .;
•Analysis and optimization of the effectiveness of advertising by metrics CPO, CAC, CRC, ROMI, etc .;
•Meetings and negotiations with partners, the search for new lead generation contractors;
•Development of KPI, a motivation system for the marketing and sales department;
•Building end-to-end analytics by implementing the Bitrix24 CRM system;
•Building a marketing department (finding new employees, conducting interviews, assigning responsibilities, managing a team);
•Development and implementation of the marketing (digital) strategy of the company for a month, quarter, year;
•Budgeting: cost planning, marketing research, analysis of competitors;
•Planning PR-activity, work with the media, television and radio;
•Development of a sales funnel, work on customer retention and return;
•Organization of marketing activities, evaluation of the effectiveness of marketing activities and advertising campaigns;
•Document management.

Head of Digital Marketing

з 03.2017 по 02.2020 (2 роки 11 місяців)
EURO HOUSE, Киев (Architecture and Сonstruction)

1. Development of a marketing (digital) company strategy for a month, quarter, year.
2. Digital team management and supervision. Control of agencies and freelancers at all stages.
3. Participation in the preparation of presentations for clients. Participation in negotiations
4. Development of KPI, motivation system.
5. Planning, organization, coordination and monitoring of the implementation of tasks for digital projects, preparation of statuses for projects, calculation of budgets and timings of projects, reports on project implementation.
6. Building end-to-end analytics
7. Curation settings GTM, Pixel, Google Analytics and Yandex Metrics, A / B testing
8. Building a lead generation system in fb, insta, pinterest
9. Targeted advertising SMM
10. Influence marketing. Work with opinion leaders.
11. Seo-strategy for 10+ company sites and its implementation
12. Setting up contextual advertising in Google Ads (AdWords)
13. Budgeting, distribution of cash flows to different types of advertising.
14. Conversion setup, systematic work on increasing their number and reducing cost.
15. Maintenance of 10+ accounts in Google Ads (AdWords ). Lower cost per click, higher clickthrough rate.
16. Control settings for Display Network and Remarketing.
17. Advertising on You Tube. Scripting.
18. Drafting of specification for internal website optimization.
19. Drawing up a content plan. Work with copywriters.
20. Development of the concept of new landing pages in Axure.
21. Website usability analysis with recommendations for increasing conversion.
22. Analysis of traffic, site positions, ROI, LTV
23. Email newsletter, database download, template development
24. Planning for PR activity, working with the media
25. Conducting training for new employees. Carrying out business trainings for company employees
26. Starting a CRM system with programmers
27. Development of a sales funnel. Work on customer retention, return
28. Development of promotions and promotional offers

Digital Marketing Expert

з 02.2016 по 03.2017 (1 рік 1 місяць)
Credit365, Киев (Quick loans)

The main tasks were:
1. Planning (planning the main indicators of traffic and transaction growth, budget planning). Forecasting the main indicators of KPI (ROI, CAC, LTV).
2. Recruitment, personnel management, 10+ contacts of specialists (designer, smm-manager, seo specialist, traffic manager, programmers, copywriters and others).
3. Internal optimization: (site audit, error correction, optimization of work, collection of SL, compilation of TK programmers;)
4. Seo (link-building classic, search sites directly, crowd marketing;) The conclusion of the site in the top-1 on high-frequency queries and retention of positions. Increase the visibility of the site, traffic, CTR.
5. Contextual advertising (Google Ads, Yandex Direct, Facebook, Instagram. Setting up campaigns, remarketing, GDN) Improving the CTR. Decrease in CPC, CPA.
6. SMM (maintaining groups, improving social signals for PS, working with opinion leaders, advertising in facebook, Instagram)
7. PR-strategy (search and creation of information occasions, distribution of press releases in the media)
8. Content (compiling content strategy, finding executors, monitoring and training copywriters, finding new niches, tracking competitors);
9. Participation in development and testing of new landing pages, selling pages, Landing Page, A / B-testing.
10. Analytics (Google Analytics, Hotjar, Yandex Metrics, Webmaster)
11. Analysis (Conversions, Behavioral factors, Failure, Involvement)
12. Reporting
The following tools were used in the work:
Google Analytics, GTM, Ahrefs, Hotjar, Google Ads, Editor, Alert, Console.
Yandex Direct, Metric, Commander, Webmaster.
Serpstat, Spidеr, SimilarWeb, Megaindex.
Miralinks, Rotapost, GGl, Sape
A lot of other tools.

Internet Marketing Specialist

з 06.2014 по 02.2016 (1 рік 8 місяців)
El'Dom, Kiev (Web design, seo, website development)

The function includes a variety of tasks associated with complex development and seo-promotion projects, including:
- Deep inner optimization of projects for compliance with the requirements of search engines picking, сreation the semantic kernel, the output of a filter;
- Improved behavioral factors: usability optimization, debugging, conversion routes and the attractiveness of the snippet;
- Setting up, maintaining and optimizing advertising campaigns (PPC) in G.Adwords and Ya.Direkt, Remarketing, CCM, Google Editor;
- Prescription and analysis purposes conversions and quality of traffic on the traffic channel source through Google Analytics and Ya.Metriku.
- Search engine optimization, the output of competitive requests in Top10;
- Work with the social. signals (SMM) to the extent necessary and sufficient to enhance the SEO effect;
- Working with CPA systems, teaser networks and various affiliate programs, both as Web masters, and as the Advertiser.
- The search for optimal offerov traffic monetization and testing of advertising channels to purchase targeted traffic.
- Set-up of new projects: search for contractors, writing technical specifications and monitoring of the tasks of copywriting, design and software

Seo-specialist

з 12.2011 по 05.2014 (2 роки 5 місяців)
Site Master, Kiev (Marketing, advertising, and PR)

1. Full management of the 10+ client projects on their promotion in the top 10;
2. Creation the semantic kernel and distribution of the relevant pages;
3. Technical optimization;
4. Writing meta tags, page ahd site code optimization;
5. Сomplex technical audit of site and writing technical specifications for developers and copywriting based on the analysis;
6. Link-building. Purchase of articles and links. (RotaPost; Miralinks, Gogetlinks, Sape);
7. The search for alternative sources of links;
8. Working with behavioral factors, and their optimization;
9. Improvement of existing and development of new strategies to promote projects;
10. Working with different CMS (WordPress, Joomla, Opencart);
11. Analysis of competitors; snippets analysis and optimization;
12. Improving resource in order to attract customers and increase conversion of visitors into buyers;
13. Statistical analysis (Google Analytics, Yandeks Metrika), evaluation of the effectiveness of promotion.
14. Tracking changes in the algorithms of search engines and site adapt to them;
15. SMM (promotion groups, integration with social networks)
16. Registration in catalogs, boards, bookmarks, forums, blogs, social networks and more.
17. Сreation of advertising campaigns in the Google Adwords and Yandex Direct;
Working with tools:
seobudget.ru; www.linkpad.ru; miralinks.ru; content-watch.ru; ahrefs.com; majesticseo.com; xtool.ru, Spider, Key Collector

Освіта

National Academy of Statistics, Accounting and Audit

Marketing (daytime education), Kiev
Вища, з 2007 по 2012 (4 роки 6 місяців)

Master

Додаткова освіта та сертифікати

USPEH ("Web Designe from A to Z")

17.11.12 - 07.04.13

USPEH (Optimization and promotion of web sites (SEO))

12.11.13 - 26.11.13

Internet Marketers Club

2014-2015

Google AdWords Specialist Certificate

2015

WebPromo Experts (Seo-optimization: promotion of sites in search engines)

01.10.2015 - 15.11.2015

Yandex Direct Specialist Certificate

2016

WebPromo Experts (Web Analytics: Tracking the Effectiveness of Internet Advertising)

10.04.2017 - 19.05.2017

Google Ads Specialist Certificate https://academy.exceedlms.com/student/award/16651812

2019

Million worth idea - SMM (Social Media Marketing)

2019

WebPromo Experts - Case Day 2019

20.12.2019

DATAbi (Business analysis and forecasting in Excel)

2021

Laba (B2B-marketing) https://my.l-a-b-a.com/ru/certificate/6075ad22ed6c2

2021

Yappi B1 (Business English) https://cloud.yappicorp.com.ua/student_certificate?b=b104b185-afbc-702d-2508-99c286ce7fcf

2022

Yappi B2 (Business English) https://cloud.yappicorp.com.ua/student_certificate?b=1ef062f8-c7e5-004b-e44b-797859d4e382

2022

Знання і навички

Знання мов

• Польська — вище середнього
• Англійська — просунутий
• Українська — вільно
• Російська — просунутий

Додаткова інформація

- highly organized and detail-oriented
- ability to find innovative solutions
- keep up-to-date with changes in the industry
- strong background in Seo, SMM, Google Ads
- excellent written and verbal communication skills

No bad habits
Hobby - running, participation in half marathons