Резюме от 11 июня 2018 PRO

Pronchenkov Ivan

Digital marketing manager, 40 000 грн

Полная занятость.

39 лет

Контактная информация

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Опыт работы

Digital marketing manager

с 04.2017 по наст. время (1 год 5 месяцев)
bellfor.info, Kiev (e-commerce)

Manage and optimization advertising campaigns in Google Adwords (display, search, remarketing, shopping), Bing, Facebook, Amazon (SEO, PPC), SEO optimization. SMM. E-mail marketing. Website redesign and usability improvement, launch and promote a new products, co-ordination of freelancers, create, estimate and control of a tasks for programmers based on scrum framework.

Online marketing specialist

с 04.2016 по 01.2017 (9 месяцев)
Cashback service letyshops.ru, Винница (Cashback)

Develop and manage advertising campaigns from creating a concept to realization and optimization in Google Adwords, Yandex Direct, Youtube, Facebook, Instagram, VKontakte, MyTarget.
Provide analysis of ad campaigns performances through reporting and analytics, including data analysis and monthly performance reports.
Media purchasing from top bloggers, leading online resources, teaser networks, etc. Negotiate price and placement for advertisements by different models like CPC, CPM, CPA, CPL.
Identify missed opportunities for campaign improvement and improve them accordingly
Collaborating with marketing team to provide relevant data on website performance and providing insights and actionable recommendations for conversion rate improvement.

SEA / SEO specialist.

с 07.2015 по 04.2016 (9 месяцев)
hotels24.ua, Винница (booking hotels site)

Create and optimize advertising campaigns in Google Adwords and Yandex.Direct.
Research, testing and implementation of various advertising tactics.
Internal SEO-optimization: work with CMS, optimization of metatags, setting redirects, analysis and extension of semantic core, SEO-site audit.
A/B testing ads, texts, landing pages (setting experiments in Google Analytics).
Linkbuilding, tasks for copywriters, edit articles, optimize anchors.
Participation in meetings of the marketing department, discussion new marketing features and actions, creation new landing pages.
Analysis and implementation of new marketing strategies for promotion of the site.

SEA manager

с 03.2015 по 07.2015 (4 месяца)
advertising agency GIX, Киев (advertising)

Running new advertising campaigns in Google Adwords and Yandex Direct, daily optimization of the current campaigns. Optimization of the landing pages, writing texts and filling sites with content, work with Wordpress, Joomla.


с 02.2004 по 03.2015 (11 лет 1 месяц)
lawyer in private companies and private legal practice, Киев (law)

International program for youth

с 11.2001 по 11.2002 (1 год)
au-pair program, Nienburg/Weser, Germany (international program)


Kyiv National University of Trade and Economics

Economist-financier, Винница
Высшее, с 09.2004 по 07.2006 (1 год 10 месяцев)

second higher education

International Slavic Institute

Jurisprudence, Almaty
Высшее, с 09.1996 по 07.2001 (4 года 10 месяцев)

Дополнительное образование

  • Web-design Kiev course (2014)
  • Google Analytics. EMPO school (2015)

Знание языков

  • Английский — эксперт
  • Немецкий — эксперт

Дополнительная информация

Google Adwords - Search, Display, Video, Mobile advertising;
Google Analytics;
Web-master Diploma Training Centre "Success", Kiev

Personal qualities:
Communicative, responsible, having good interpersonal and organizational skills, flexible, attentive to details, able to work under pressure, goal oriented

Sports, music, reading, philosophy, learning languages, traveling.

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