Резюме від 11 листопада 2019 PRO

Valyukh Alexander

Communication creative director

Повна зайнятість, неповна зайнятість, дистанційна робота.

Вік:
38 років
Місто:
Київ
Готовий до переїзду в:
Львів

Контактна інформація

Шукач вказав телефон, ел. пошту та адресу.

Щоб відкрити контакти, увійдіть як роботодавець або зареєструйтеся.


Досвід роботи

Creative Director

з 11.2017 по нині (2 роки)
Mex Advertising a part of HAVAS, Київ (Advertising, Marketing)

• Multiplying the advertising agency business & client portfolio via delivering creative communication products and advertising campaigns
• Winning the title of the Best Creative Agency of Marketing Services in Ukraine 2018
• Representing the agency on a top level during client negotiations, presentations and communication strategy sessions

• Developing brand communication strategies & creative advertising platforms; launching multimedia, digital, experiential advertising campaigns; creating brand identity and brand design campaigns
• Organizing the whole work cycle of the creative department (briefings, idea generation, idea selection, idea production) & raising creative product standards of the agency work
• Managing, coaching & inspiring creative teams (art-directors, copywriters, designers)

Clients: Vodafone, Reckitt Benckiser, Sanofi, Farmak, Volia, Ocean Plaza, Alma TV, Pumb

Digital Creative Director

з 07.2017 по 10.2017 (3 місяці)
Aimbulance, Київ (Advertising, Digital)

• Creating and launching content & digital advertising campaigns
• Organizing work of the creative department
• Conducting brainstorming sessions on idea generation

Clients: MasterCard, finance.ua, Biocodex

Digital Creative Director | Creative Copywriter

з 05.2015 по 05.2017 (2 роки)
Freelance | Lapiz De Bits Bogotá, Colombia; Cheil Ukraine, Havas Worldwide Digital Ukraine, AdBakers Digital Ukraine, Київ (Advertising, Digital)

• Infusing creative excellence into brand communication
• Getting 5 publications in Lürzer's Archive

• Developing advertising communication campaigns in various media: digital, print, experiential, social
• Conducting brainstorms, generating ideas, writing scripts, stories, headlines, supervising idea production process

Clients: Samsung, Lego, WWF, Mentos, Nestle, Red Bull, Bayer HealthCare, AB InBev Efes

Creative Group Head

з 08.2014 по 04.2015 (8 місяців)
HAVAS WORLDWIDE Ukraine, Київ (Advertising)

• Leading creative teams, conducting presentations to clients
• Developing & launching advertising campaigns: multichannel, print, video, digital
• Generating brand communication ideas, writing video scripts, slogans, copies, conducting creative supervision of production process
• Pitching for new business

Clients: Mondelez, Jacobs, Arkada Bank

Creative Group Head

з 08.2011 по 07.2014 (2 роки 11 місяців)
Young & Rubicam, Киев (Advertising)

• Helping Danone brands enlarge market share and raise image awareness via delivering creative communication products and advertising campaigns

• Developing creative strategies & brand communication platforms, developing & launching advertising campaigns
• Inspiring, organizing & leading work of creative teams
• Directing team activities to raise the agency’s standards of creative excellence and profitability
• Leading brand teams, conducting presentations to clients, supervising production process
• Contacting clients on the top level to ensure wholesome brand development

Clients: DANONE, EBA, new business pitches

Senior Creative Copywriter

з 06.2007 по 07.2011 (4 роки 1 місяць)
PROVID/BBDO, Київ (Advertising)

• Won Eastern and Central Europe awards on creativity and effectivity in advertising communication
• Helped the agency to rise from the 16th to the 3rd place in the 2008/2009 Ukrainian creativity ratings
• Made the most effective integrated campaign of the year for Pepsi, winning Grand-Prix of Effie Awards Ukraine
• Made the most creative online video of the year, according to Kyiv International Advertising Festival

• Leading art-directors and designers on projects
• Creating integrated, TV, radio, press, outdoor advertising communication campaigns
• Generating Ideas, writing slogans, headlines, body copies, scripts, supervising sound design and dubbing
• Pitching for new business

Clients: Mars Ukraine, Pepsi Ukraine, Nemiroff, Bayer HealthCare, Tetra Pak, Société Générale Group, Slavutich Carlsberg Group, Masterfarm, Astelit, Effie Awards Ukraine, Revo Energy, EGO

Creative Copywriter

з 09.2006 по 05.2007 (8 місяців)
Think! McCann Erickson, Київ (Advertising)

• Generating concepts for advertising campaigns
• Writing slogans, headlines, body copies, scripts
• Developing concepts for BTL campaigns

Clients: Nescafe, Lantmannen Axa, Lifecell


Освіта

Zaporizhzhya National University, Ukraine

Department of Foreign Languages, Master of Philology, summa cum laude graduate. Translation; teaching of English, German, and theory and practice of translation, Zaporizhzhya
Вища, з 06.2000 по 06.2005 (5 років)


Додаткова освіта

  • Viral Marketing and How to Craft Contagious Content, The Wharton School, Сoursera (2017)
  • Storytelling in Advertising by D&AD, futurelearn.com (2016)
  • Total Work in Advertising by BBDO University (2008)
  • Selling Advertising Ideas, by MAChINE, ALLSORTS habit creation (2007)

Знання мов

  • Англійська — вільно
  • Німецька — середній
  • Українська — вільно
  • Російська — вільно

Додаткова інформація

Experienced in creating internationally recognized advertising campaigns and developing creative communication strategies that move brands forward.

Passionate about finding creative solutions that drive business and build meaningful relations between brands and people in any kind of media: video, digital, social, experiential, design, apps & products

- Help to create & develop brands
- Help agencies & brands to perform better
- Create & develop marketing and advertising communication throughout various media touchpoints
- Organize the whole work cycle of creative department to develop advertising communication campaigns
- Raise creative standards of brand communication & brand appeal

Clients
Mondelez, DANONE, EBA, Mars, Pepsi, Bayer HealthCare, Tetra Pak, Société Générale Group, Carlsberg Group, SAMSUNG, Astelit life:), Nemiroff, Obolon, Masterfarm, Effie Awards Ukraine, EGO, Revo Energy, Nescafe, Nestlé, Lantmannen Axa, WWF, Vodafone, Sanofi, Samsung, Farmak, Volia, Ocean Plaza, Alma TV, Pumb


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