Резюме от 18 декабря 2017 PRO

Полонский Александр

Executive/Sales and Marketing Director

Полная занятость.

Возраст:
36 лет
Город:
Киев

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Опыт работы

Head of “Shopping TV”, the 24x7 DRTV channel

с 03.2017 по наст. время (1 год 7 месяцев)
Studio Moderna, Kiev (Multi-channel retail company)

My main responsibility was transformation of the TV channel from being a 100% play list of the classical DRTV infomercials to the TV channel with the DRTV live shows. This included managing the change process itself, while ensuring that the revenue and EBITDA plans are met.

Main achievements:

• Increased the revenue share of the new product category (plus-size women fashion) from 0% to 25% in 6 months.
• Increased the efficiency of the media time by 2 times by introducing the brand new TV format.
• Cut the costs of video production and post-production by 3 times through optimization of the process and tools required.
• Cut the video production time up to 1/2 day by introducing the process of rapid video production (for quick idea validation).
• Assembled the in-house TV production studio for the live broadcasting of the TV signal.

Head of E-commerce Department

с 10.2007 по 02.2017 (9 лет 4 месяца)
Studio Moderna, Kiev (Multi-channel retail company)

My main responsibility was managing the online marketing activities of 4 e-commerce websites (different brands and product categories), and ensuring the revenue and EBITDA plans are met. Throughout the whole period Ukrainian team was one of the first movers when hacking the new technologies available on the market.

Main achievements:

•Ensured steady year-on-year growth of the revenue and EBITDA.
•Raised the in-house web marketing team of 10 professionals from scratch.
•Introduced, implemented, and tested several third-party services to be populated to the other countries through the headquarter.
•Acquired the hands-on experience in Facebook PPC strategies and email lead generation.

Account Manager

с 08.2004 по 10.2007 (3 года 2 месяца)
XITEX Software, Donetsk (Outsourcing of the software development)

That was a mixed role of account manager, business analyst, and product owner at once. My role started from getting a client onboard to preparing the preliminary specification, hiring the team, and guiding the process till the product delivery, being on both the company’s and the client’s side simultaneously.

Main achievements:

•Acquired several long-term clients.
•Created the corporate website from scratch
•Acquired the basic hands-on experience in PHP/MySQL, JavaScript, HTML/CSS.


Образование

IEDC Bled School of Management

Master of Business Administration, MBA, Bled, Slovenia
Высшее, с 02.2014 по 12.2015 (1 год 10 месяцев)

Donetsk State University of Management

Management of foreign trade, Donetsk
Высшее, с 09.1999 по 06.2004 (4 года 9 месяцев)


Профессиональные и другие навыки

  • Team management (10 лет опыта)
    Эксперт, использую в настоящее время.
  • Change management (1 год опыта)
    Средний, использую в настоящее время.
  • Direct response PPC advertising (10 лет опыта)
    Эксперт, 1 год назад.
  • Direct response video content production (1 год опыта)
    Начинающий, использую в настоящее время.
  • Web analytics (10 лет опыта)
    Средний, использую в настоящее время.

Знание языков

  • Английский — эксперт
  • Польский — начинающий
  • Шведский — начинающий

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