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Досвід роботи

Marketing Team Lead

з 01.2016 по нині (8 років 3 місяці)
Noosphere Ventures, Kiev (IT)

KEY ACHIEVEMENTS
- Run ad budget $400K/monthy (2017-2018), growth +26% compared to 2016
- Developed of new dating niches, increased revenue +32%
- Automation of the labor resources by implementation of new algorithms to the partner's platforms
- Increased Nordic region to $150k/monthly compared to 10K before new activities and launched new dating products in Asia (mostly JPN, SGP, TWN)
- Increased website traffic quality by the new online sources that delivered higher revenue
- Successfully coached and mentored employees who have gone on to enjoy successful career
- Helped to organized and run the first school of marketing inside the project

RESPONSIBILITIES
- Responsible for business strategy, marketing operations, identifying new market opportunities, market research and business development (USA/AUS/EU)
- Establishing solid relationships with publishers and media buying agencies
- Drive relevant, quality traffic through PPC, retargeting, SEO and Affiliate programs that increased customer acquisition, loyalty, conversion and top-line growth
- Introduced marketing tools, analyzed online data to identify marketing attribution, customer trends and new opportunities
- Sourcing, interviewing, qualifying potential new hires, for numerous positions
- Reporting directly to C-level with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention

International Sales Manager

з 02.2015 по 09.2015 (7 місяців)
HiConversion, Kiev (Automation optimization platform for social media)

KEY ACHIEVEMENTS
- Integrated with TOP game companies (Tap4Fun, Wargaming, Big Point etc.)
- Increased the long-term clients by 50% and returned old main clients with new solutions and sales +14% by up-selling additional products

RESPONSIBILITIES
- Development of partnerships with leading market players in the game industry
- Anticipating client needs, understanding their business and delivering solutions that meet their objectives, preparing sales proposals
- Coordinated with marketing and IT teams to facilitate client's projects for growth of their business
- Running/optimizing ad campaigns in social media, improving client campaign performance (worldwide traffic mob/web)

Team Leader of Affiliate Department, CEE

з 08.2013 по 01.2015 (1 рік 5 місяців)
Cityads Media, Киев (CPA network)

KEY ACHIEVEMENTS
- Launched new sales department (Kiev)
- Run $150K budget, increased 22% offer's profitability
- Integration with TOP 15 advertisers (Rozetka, Comfy, ModnaKasta, LeBoutique etc) and developed new vertical - dating
- Launched new media buying department (Moscow)
- New traffic sources of LATAM region helped to increase revenue +12% per year

RESPONSIBILITIES
- Development partnership base (negotiations with new agencies/publishers, returned old ones). Verticals: dating, finance, retail, gaming and Traffic management, lead generation (CPA/CPM/CPI/CPC), execution of KPIs
- Participation in development of partner programs (loyalty programs, promotions)
- Implementation/promotion of new tools to attract potential clients
- Optimization of expenditure, reducing the cost of attracting leads (A/B test, optimization CPC, click-under, low competition keywords etc)
- Created growth strategy for clients, identified new business opportunities, and optimized overall digital media and strategic partner mix

Освіта

Kyiv National Economics University

Management and Marketing Faculty, Kiev
Вища, з 2003 по 2008 (4 роки 10 місяців)