Yulia

Head of digital marketing, 85 000 грн

Зайнятість:: Повна зайнятість.
Вік:: 38 років
Місто проживання:: Київ
Готовий працювати:: Дистанційно

Контактна інформація

Шукач вказав телефон, ел. пошту та Facebook.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/6714058/

Досвід роботи

Head of digital marketing

з 03.2020 по нині (2 роки 4 місяці)
Project work, Київ (Marketing)

Oversaw and guided marketing programs to increase potential revenues including comprehensive marketing audit, building the processes, branding and strategic development, consumer segmentation studies, A/B tests, post-campaign analysis, etc.
I have worked for IT, EdTech, recruiting, sports, e-commerce, design.

Chief Marketing Officer

з 08.2016 по 03.2020 (3 роки 7 місяців)
Speak UP, Київ (EdTech)

Led and supervised a marketing team of 9 people plus call center;
Developed and executed marketing strategy that increased revenues by 39%;
Responsible for $70K marketing budget that includes SEO, Google Ads, Facebook Ads, CPA networks, SMM, email, ATL, BTL, etc.;
Built sales funnels. Reduced CAC by 36%;
Developed a new landing page, doubling the conversion rate;
30+ partnerships (lead generation and PR) developed;
Launched new products that added 8% to the 2019 revenue;
Developed an Online reputation management program that decreased negative feedback by 3 times;
Participated in the opening of new schools in the regions.

Head of Marketing

з 12.2013 по 06.2016 (2 роки 6 місяців)
Gazda, Київ (Construction)

Built a high performing Marketing department from scratch;
Led and executed a comprehensive communication and brand strategy. In one year, grew sales up to 180%;
Created a new digital ad plan which increased leads by a factor of 2, while reducing costs by 14%;
Successfully launched a new site that leads to 60% growth;
Analyzed campaigns performance through Google Analytics, CRM, call tracking;
Implemented the improvements in service and NPS increased by 12 points.

Marketing Manager

з 05.2009 по 11.2013 (4 роки 6 місяців)
Project work, Київ (Marketing)

Digital marketing, mystery shopping, market research, market analysis.

Market researcher

з 06.2007 по 05.2009 (1 рік 11 місяців)
Cushman & Wakefield, Київ (Consulting)

Participated in the development of the concept of the 20 construction projects;
Conducted market analysis on various segments of the real estate market;
Created a database of commercial real estate in Ukraine;
Attracted outsourcing companies to carry out research;
Created analytical reports, forecasts, recommendations based on the market research results.

Brand manager

з 10.2004 по 06.2007 (2 роки 8 місяців)
УкрАВТО, Київ (Automotive)

Developed and executed annual sales forecasts, budgets, annual marketing plans (consumer and trade advertising, media plans, sales promotion activity, marketing research, etc.);
Managed the product range, pricing;
Created and launched sales promotions that increased sales by 15% versus the previous year.

Освіта

Kyiv Economics Institute of Management

Marketing, Київ
Вища, з 2002 по 2005 (2 роки 10 місяців)

Знання мов

Англійська — вище середнього
Українська — вільно
Російська — вільно

Додаткова інформація

Core competencies:
15+ years of experience in branding, marketing strategy development, lead generation, budgeting;
I achieve performance goals according to the main marketing metrics: ROI, ROAS, LTV, CAC, CTR, etc. through all traffic channels used to attract customers (Google Ads, Facebook Ads, SEO, SMM, E-mail, influencers, affiliate partners, etc.)

Technicals skills:
Data analysis (Google Analytics, GTM, CRM, BI, Hotjar)
Sales funnel management
A/B testing
Email marketing tools (GetResponse, eSputnik)
Project Management (Asana)
Marketing automation tools

Soft skills:
Self-motivated with a strong work ethic, data-driven mindset, good communicator, adaptability.