Резюме від 27 червня 2022 PRO


Head of digital marketing, 85 000 грн

Повна зайнятість.
38 років
Місто проживання:
Готовий працювати:

Контактна інформація

Шукач вказав телефон, ел. пошту та Facebook.

Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.

Досвід роботи

Head of digital marketing

з 03.2020 по нині (2 роки 4 місяці)
Project work, Київ (Marketing)

Oversaw and guided marketing programs to increase potential revenues including comprehensive marketing audit, building the processes, branding and strategic development, consumer segmentation studies, A/B tests, post-campaign analysis, etc.
I have worked for IT, EdTech, recruiting, sports, e-commerce, design.

Chief Marketing Officer

з 08.2016 по 03.2020 (3 роки 7 місяців)
Speak UP, Київ (EdTech)

Led and supervised a marketing team of 9 people plus call center;
Developed and executed marketing strategy that increased revenues by 39%;
Responsible for $70K marketing budget that includes SEO, Google Ads, Facebook Ads, CPA networks, SMM, email, ATL, BTL, etc.;
Built sales funnels. Reduced CAC by 36%;
Developed a new landing page, doubling the conversion rate;
30+ partnerships (lead generation and PR) developed;
Launched new products that added 8% to the 2019 revenue;
Developed an Online reputation management program that decreased negative feedback by 3 times;
Participated in the opening of new schools in the regions.

Head of Marketing

з 12.2013 по 06.2016 (2 роки 6 місяців)
Gazda, Київ (Construction)

Built a high performing Marketing department from scratch;
Led and executed a comprehensive communication and brand strategy. In one year, grew sales up to 180%;
Created a new digital ad plan which increased leads by a factor of 2, while reducing costs by 14%;
Successfully launched a new site that leads to 60% growth;
Analyzed campaigns performance through Google Analytics, CRM, call tracking;
Implemented the improvements in service and NPS increased by 12 points.

Marketing Manager

з 05.2009 по 11.2013 (4 роки 6 місяців)
Project work, Київ (Marketing)

Digital marketing, mystery shopping, market research, market analysis.

Market researcher

з 06.2007 по 05.2009 (1 рік 11 місяців)
Cushman & Wakefield, Київ (Consulting)

Participated in the development of the concept of the 20 construction projects;
Conducted market analysis on various segments of the real estate market;
Created a database of commercial real estate in Ukraine;
Attracted outsourcing companies to carry out research;
Created analytical reports, forecasts, recommendations based on the market research results.

Brand manager

з 10.2004 по 06.2007 (2 роки 8 місяців)
УкрАВТО, Київ (Automotive)

Developed and executed annual sales forecasts, budgets, annual marketing plans (consumer and trade advertising, media plans, sales promotion activity, marketing research, etc.);
Managed the product range, pricing;
Created and launched sales promotions that increased sales by 15% versus the previous year.


Kyiv Economics Institute of Management

Marketing, Київ
Вища, з 2002 по 2005 (2 роки 10 місяців)

Знання мов

  • Англійська — вище середнього
  • Українська — вільно
  • Російська — вільно


Ludmila Lavrenko
HRD, +380685058618

Додаткова інформація

Core competencies:
15+ years of experience in branding, marketing strategy development, lead generation, budgeting;
I achieve performance goals according to the main marketing metrics: ROI, ROAS, LTV, CAC, CTR, etc. through all traffic channels used to attract customers (Google Ads, Facebook Ads, SEO, SMM, E-mail, influencers, affiliate partners, etc.)

Technicals skills:
Data analysis (Google Analytics, GTM, CRM, BI, Hotjar)
Sales funnel management
A/B testing
Email marketing tools (GetResponse, eSputnik)
Project Management (Asana)
Marketing automation tools

Soft skills:
Self-motivated with a strong work ethic, data-driven mindset, good communicator, adaptability.

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