Резюме от 14 января 2018 PRO

Пугач Олег

Head of Digital Marketing, 45 000 грн

Полная занятость, удаленная работа.

Дата рождения:
15 января 1984 (34 года)
Готов переехать в:
Другие страны, Львов

Контактная информация

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Опыт работы

Digital Marketing Consulting

с 09.2014 по наст. время (3 года 4 месяца)
Self Employed, Киев (different)

Actual projects:

Business scope - digital workplace development.
Targeting: USA
Specification: complex digital marketing (DM strategy, web design, SEO, PPC, SMM, Content Marketing, Email Marketing)

Business scope - cloud call center software (SaaS).
Targeting: USA/International
Specification: complex digital marketing (DM strategy, web design, SEO, PPC, SMM, Content Marketing, Email Marketing)

Business scope - digital marketing.
Targeting: USA
Projects: dermatology clinic, global education/training, IT services, event rental service.
Tasks: PPC management, Email Marketing, SMM, On-page SEO, Content Marketing.

Business scope - online store of elite outdoor furniture.
Targeting: Ukraine.
Tasks: SEO, PPC, Content Marketing.
Condition - accomplished.

Business scope - digital marketing.
Targeting: The USA, focusing on Los Angeles.
Tasks: digital marketing coaching; services description; buyer persona identification; service features and benefits; competition environment research; SEO, new website concept development.
Additional projects:
- skaterobics.com - roller skating fitness,
- mrgspawnshop.com - pawn shop,
- autoucc.com - auto repair service,
- hardmoneypeople.com - loans,
- vegashousebuyer.com - real estate.

Digital Marketing Consulting

с 09.2014 по 11.2015 (1 год 2 месяца)
Self Employed, Kyiv (different)

http://prombaza77.com/ - industrial trading portal.
Similar projects: ub.ua, prom.ua
Targeting: Ukraine.
Tasks: project leading, crisis-management, analysis of current business state, development of the portal's concept, sales and marketing strategy, organizational structure (departments and cooperation), business process planning and automatization, development of content marketing strategy: action plan, team building, SEO, SMM, email marketing, publishing schedule, efficiency analysis.
Condition - closed prematurely.

Business scope - laboratory equipment distribution.
Work result example: http://goo.gl/Erg9sG
Targeting: Ukraine.
Tasks: development of content marketing strategy: action plan, team building, SEO, SMM, email marketing, publishing schedule, efficiency analysis.
Condition - accomplished.

Business scope - international online store of testing and repairing equipment.
Targeting: world (English speakers), primarily USA and EU.
Tasks: crisis management, demand research, identification of the weak parts of existing promotion system, development of new concept for the website according to existing trends, creating of profitability increasing plan for the business.
Condition - accomplished.

Business scope - online website content changes tracking service.
Targeting: world (English speakers), primarily USA.
Tasks: product image, identification of a customer image with values, features and benefits, competition environment research, basic SEO optimization, new website concept development, SMM, Direct Marketing.
Condition - accomplished.

Business scope - web development, outsourcing.
Targeting: world (English speakers), primarily USA, Canada, GB, Australia.
Tasks: product image and features development, customer image identification, basic SEO optimization, SMM and Elance, Odesk, Freelancer activity improving.
Condition - accomplished.

Head of Marketing Department

с 09.2013 по 09.2014 (1 год)
Stan Invest Holding, Kyiv (Industrial Holding)

Business sectors of marketing activity: bridge cranes, industrial welding equipment and technology, electroplating equipment, machinery, building construction and other.

1.Marketing strategy development and implementation.
2.Marketing research methodology implementation.
3.Marketing projects initiation and implementation:
•Video presentations,
•POS materials development.
4.Complex Internet promotion:
•Existing websites upgrading,
•Additional websites development for sales increasing,
•SEO (Google, Yandex),
•SMM (Google+, Facebook, Twitter, Tumblr, Pinterest and other),
•PR (articles copywriting, subjects discussion, reviews and feedbacks).

1.Started process of marketing implementation for the members of Holding companies.
2.Extensive research was conducted for the one of Holding company members. Received methodic was implemented for the other enterprises.
3.Developed POS and video materials to promote products and services.
4.Published two new modern websites for the Russian market (SEO optimization for yandex.ru).
5. Upgraded two old websites. As result improved commercial effect: conversion rate increased about 30%.
6.TOP-10 achieved in 80% of key words in 2 months for upgraded web site.

Marketing Manager

с 08.2011 по 12.2013 (2 года 4 месяца)
Medical Thalasso Resort Poltava-Crimea, Saki (Crimea) (Hotel with medical and SPA services)

1. Brand promotion strategy development and implementation.
2. Marketing plan development and implementation, which aimed to increase quantity of guests in offseason.
3. Marketing budgeting.
4. Pricing optimization.
5. Development of sales promotion and loyalty system for distributors and customers.
6. Marketing research:
• Customer segmentation,
• Sales analysis,
• Competitors,
• Customer reviews and ratings.
7. Internet marketing:
• Development and implementation of Internet promotion strategy,
• SEO (google.com.ua, yandex.ru),
• Google Adwords and Yandex Direct,
• Hotel promotion in different services (registering in catalogues, video and presentation services),
• Articles writing,
• Negative feedback control on specific websites (turpravda.com),
• SMM,
• Email Marketing,
• Website administration.
8. PR in publishing (print media).
9. POS and information materials development (guest info, navigation map, outdoor adv. and other).
10. Rebranding preparation
11. Product briefings and staff certification, trainings and presentations.
12. TV advertising development, scenario writing.
13. Outsourcing project management (medical promotion) in Ukraine and Moscow.
14. New ideas generation to improve service quality and hotel arrangement.

1. Increasing of the middle sales index in off-season.
2. Increasing of “commercial” sales part comparing to “social” in high season.
3. Changed brand conception from “treatment in clinic” to “resort recovery”.
4. Created corporate standards, brand-book, basic presentations.
5. Created new bright positive and original website.
6. Created positive image in Internet and social networks.
7. Created professional high quality video presentation.
8. Organized photo session of territory, interior and medical services. Created spherical panoramas for virtual
9. Involved medical specialists from Ukraine and Moscow to promote the company and service to their
10. Created phone scenarios for booking managers, and request form.
11. Developed marketing efficiency evaluation system.

Project Manager

с 06.2009 по 02.2011 (1 год 8 месяцев)
Pharm-Rost Medical Outsourcing Company, Киев (Pharmaceutical marketing)

1.Project preparation:
•Market research, price management
•Pharmaceutical brand strategy development on Ukrainian market
•Marketing events and media plan development
•Project budgeting
•Sales forecasting
•Business project presentation development
2.Project implementation:
•Stuff instruction, medical representative visit scenario development, organization of trainings
•Current goal achievement control
•Current result of the project analyzing, sales plan correction
•Current problem monitoring and eliminating
•Bonuses and penalties counting (depending of the project results)
3.Project summarizing.
4.WEB site administration.
5.Other responsibilities:
•Strategy development participation.
•Competitors activity research.
•POSm design.

From June 2009 were developed more than 25 outsourcing projects:
•duration: from 3 month to 5 years,
•budget: from 10 000 to [открыть контакты](см. выше в блоке «контактная информация») EUR,
•localization: from 1 region (in Kyiv) to all Ukraine,
•promotion from 1 to 10 (and more) pharmaceutical products (or cosmetics) during one project.

Designer 3D

с 06.2008 по 05.2009 (11 месяцев)
Freelance, (3D modeling)

3D modeling, visualization and animation realized by using 3D Studio Max:
•Nonorganic objects (high poly mainly)
•Organic modeling (characters)
•Animation (changing of place and form, objects properties imitation)
Low-poly modeling using high-poly models.
Rendering – with plug-in “VRay”.

Marketing Analyst

с 02.2008 по 06.2008 (4 месяца)
PZU Ukraine, Киев (Insurance)

1.Market research.
2.Internal analytics (inside company):
•financial research and press-release report,
•promotion activity effectiveness analysis,
•new product distribution research.
3.Web site administration, corporate direct mail.
4.Call-center analytics, scenario improving.
5.Other responsibilities:
•monitoring of regional promotion and advertisement needs,
•providing branches by the advertisement materials,
•promo event coordination,
•Ideas generation for additional company promotion.

Expert in branches network improving

с 01.2007 по 02.2008 (1 год 1 месяц)
Raiffeisen Bank Aval, Киев (Banking)

1.Analysis of profitability of distribution network branches (1300 units).
2.Recommendations for unprofitable branches to increase its profit.
3.Participating in “Typology” project (European banking standards implementation).
4.Management of corporate client’s accounts (Coca-Cola, UMC, AVON, Customs).
5.Financial report development of branches work results.
6.Organization of events, meetings, seminars, presentations.
7.Documents translation (rus-ukr-eng).


Kiev National Economic University of Vadim Getman

Economics and management, Project management and consulting , Kyiv

Высшее, с 09.2005 по 07.2006 (10 месяцев)

Master's degree in «Project management and consulting»

Dutch University of Business “NOVI”

Business economics, Amsterdam

Высшее, с 12.2001 по 12.2006 (5 лет)


University of Economics and Law «KROK»

Economics of enterprise, Kyiv

Высшее, с 09.2001 по 07.2005 (3 года 10 месяцев)


Дополнительное образование

  • Business English course from Yappi Corporate (2010, 6 month)
  • 3D Studio Max modeling basics (video course from linda.com) (2008, 2 month)
  • Basics of SEO optimization (video course from Konstantin Kashirin) (2010)
  • 3 training sessions about strategic development of the company (PracticUm) (2011 - 2012)
  • Training course "Content marketing for B2B" from "B2b Ray" (2015, 2 days)
  • Second Ukrainian Email Marketing conference (2015, 1 day)
  • Content Marketing Conference from I-Marketing (2016, 1 day)
  • Dark Side of SMM Conference (2016, 1 day)

Профессиональные навыки

  • Навыки работы с компьютером
    PC skills – advanced user:
    •OS: Windows, Mac OS;
    •MS Office: Word, Excel, Power Point
    •Adobe Photoshop
    •3D Studio Max (+VRay): 3D photo sessions, video
  • Market research (6 лет опыта)
    Эксперт, использую в настоящее время.
  • Marketing strategy development (6 лет опыта)
    Эксперт, использую в настоящее время.
  • Commercial (sales-oriented) website development (5 лет опыта)
    Средний, использую в настоящее время.
  • 3D modeling (1 год опыта)
    Начинающий, 3 года назад.
  • SMM (2 года опыта)
    Эксперт, использую в настоящее время.
  • Content marketing (3 года опыта)
    Эксперт, использую в настоящее время.
  • Trainings (1 год опыта)
    Средний, использую в настоящее время.
  • CMS Wordpress (3 года опыта)
    Средний, использую в настоящее время.
  • Email Marketing (1 год опыта)
    Средний, использую в настоящее время.
  • Marketing Plan Development, budgeting (6 лет опыта)
    Эксперт, использую в настоящее время.
  • Brand-management, rebranding (2 года опыта)
    Эксперт, 3 года назад.
  • SEO (5 лет опыта)
    Эксперт, использую в настоящее время.
  • PPC (Google AdWords) (3 года опыта)
    Эксперт, использую в настоящее время.

Знание языков

  • Русский — эксперт
  • Английский — эксперт
  • Украинский — эксперт


  • Drozdyuk Mariya
    Executive chairman, Pharm-Rost outsourcing company, +38 044 451 40 00
  • Stupak Alina
    Head of Marketing and Sales, HLR, +38 044 494 42 42

Дополнительная информация

Only complex Digital Marketing projects. Professional team available.
Classic marketing implementation from a scratch. Market research of internal and external business environment of the company.
Professional Content Marketing concept including SEO, SMM, PPC, Email Marketing.
Strategic and tactical planning.
B2B marketing.

Hobby: Sport (fitness), movies, literature, music, Hi-Tech (computers and communication), dietetics.
Married, no children;
Find my articles: https://www.linkedin.com/in/olegowl

Personal Qualities:
•I love my job!
•Inspired and fully engaged
•Use intuition
•Pedantry a bit
•Creative if needed
•The time is precious value

Life principles:
«This is your life and it’s ending one minute at a time. » (© Fight Club 1999)
«What doesn't kill us makes us stronger. » (Friedrich Nietzsche)
«No pain, no gain! »

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