Виктор

Контактна інформація

Шукач вказав телефон та ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/781788

Досвід роботи

CMO

з 10.2022 по нині (1 рік 6 місяців)
Skyassist, Київ (IT)

1. Created marketing department from scratch;
2. Created and executed marketing strategy, budget and plan;
3. Set up analytics and reporting in business;
4. Launched website, created branding;
5. Created social media pages and started to post there;
6. Worked a lot on public relations as a result we’ve got more then 100 articles about company and products;
7. Worked a lot on SERM to decrease negative feedback in Social media;
8. Held several press conferences and organized several events;
9. As a result Sirko is now one of the most well known Ukrainian UAV and production is fully loaded with orders.

CMO

з 10.2022 по нині (1 рік 6 місяців)
Softbook, Київ (IT)

1. Created marketing department from scratch (6 people);
2. Created and executed marketing strategy, budget and plan;
3. Set up analytics and reporting;
4. Launched advertising channels:
- Partisan marketing;
- SERM;
- Email marketing;
- Google Ads, Facebook Ads;
- SMM;
- SEO;
- PR;
5. Rebranded the identics;
6. Launched online conference as a tripwire to main product;
7. Worked a lot on SERM to increase positive feedback in Google Search Results. Now you can find more than 100 positive feedbacks about the company;
8. Build and launch PR strategy;
9. Build and launch content marketing, launched blog;
10. As a result we have an x4 increase in revenue and clients.

CMO

з 05.2022 по 06.2023 (1 рік 1 місяць)
Any.Cash, Київ (IT)

1. Created marketing department from scratch;
2. Created and executed marketing strategy, budget and plan;
3. Set up analytics and reporting in business;
4. Launched advertising channels:
- Influencer marketing
- Partisan marketing
- SMM
- SEO
5. Worked a lot on SERM to decrease negative feedback in Google Search Results. Now you will find only 1 website with negative feedback about the company;
6. Build and launch PR strategy. Now we have from 3 to 5 articles about Any.Cash monthly in top and mid tier media;
7. Build and launch content marketing;
8. Created several non-standard projects that give traffic and clients from Google and Facebook Ads;
9. As a result we’ve got an x4 increase in new clients during the 1st month and further.

CMO

з 06.2021 по 04.2022 (10 місяців)
NDA, Київ (IT)

- Created marketing department from scratch;
- Created and executed marketing strategy, budget and plan;
- Set up analytics and reporting in business;
- Launched non-usual advertising channels:
- - Influencer marketing
- - Crowd marketing
- - Telegram channel ads
- - Created educational content
- As a result we’ve got x2 increase in revenue during 1st month and x4 after 4 months.

CMO

з 10.2020 по 06.2021 (8 місяців)
EXMO.com, Київ (IT)

- Created marketing department (11 employees);
- Created and executed marketing strategy, budget and plan;
- Launch branding and performance channels:
- - Yandex Direct advertising
- - Cloaking in Facebook and Google Ads
- - Launched effective YouTube channel (increased registrations in 2 times for 2 months, increased organic reach in 5 times)
- Increased effectiveness of social media marketing:
- - Increased organic Twitter reach in 30 times;
- - Launched Telegram channel with crypto news.
- Launched effective PR campaigns, that gave new registrations and traders;
- Moreover, increased quantity of new traders in 10 times (quarterly).

CMO

з 12.2019 по 10.2020 (10 місяців)
Portmone.com, Київ (Finance, banking, and insurance)

- Created marketing department (6 employees);
- Created and executed marketing strategy, budget and plan;
- Increased effectiveness of performance channels in 24,5%;
- Dramatically increased effectiveness of PR activities (Launched project with influencers, Ministry of Digital Transformation, media, etc.);
- Increased revenue of most profitable products (communal payments) in 2 times;
- Increase effectiveness of all marketing channels.

Co-founder, CEO

з 09.2017 по 12.2019 (2 роки 3 місяці)
LVL80 – Marketing School, Киев (Education and science)

- Launched online marketing school in Ukraine;
- Launched 11 marketing courses;
- Created and executed marketing strategy;
- USP – online and offline directions, lot of practical tasks, famous Ukrainian marketers;
- Found most converting ad channels, tested them and multiplied their effectiveness;
- During first year more than 800 students successfully finished our courses.

CMO

з 01.2017 по 11.2017 (10 місяців)
Genius Marketing, Киев (Education and science)

- While working in this company, I dramatically optimized marketing department work. This reflected on:
- - Raise of e-mail open rate and conversion;
- - Ads. Effectiveness in Facebook and Instagram ads increased in 4 times;
- - SMM. All performance indicators (ER, conversion, number of subscribers) raised;
- All of this caused raise of marketing team profit and effectiveness;
- Created product launch plan and annual marketing strategy;
- Made market analysis;
- Created new products and relauched old products to market needs;
- Added systematic and structured approach to all company processes;
- Hired most part of marketing team;
- Held LOB17 – 3 day online-marketing event in Kyiv with more than 3000 participants.

Deputy CEO

з 08.2013 по 12.2016 (3 роки 4 місяці)
Eda.ua, Київ (IT)

- Launched project for 5 months;
- Created basic technical assignment;
- Competitors analysis and MVP forming;
- Creation of additional functionality list;
- Creation of basic marketing strategy, plan and budget;
- Forming of service positioning and tone of voice;
- Forming of launch strategy (alpha- and beta-testing):
- - Finding effective advertising channels;
- - LTV (lifetime value) forming;
- Loyalty program and retention program implementation:
- - Creation of discount and loyalty programs;
- - Tigger e-mail marketing implementation;
- - Creation and implementation of remarketing strategy;
- Working on viral ad channels (YouTube, SMM, video ads, festivals) ;
- Creation and implementation of PR strategy;
- Creation of logo, brandbook, website and application design and usability;
- Forming of project team – 45 employees;
- Forming of long-term marketing strategy and plan;
- Creating expansion strategy;
- Teamwork control:
- - Development;
- - Marketing;
- - Call-center;
- - Delivery.
- Eda.ua became a no.1 food marketplace in Ukraine for 9 months;
- Exit from startup stage for 1.5 years;
- Project became profitable in 2.5 years.

Освіта

Национальный Авиационный Университет

Автоматизация и компьютерно-интегрированные технологии (англоязычный проект), Факультет Систем Управления, Киев
Вища, з 2005 по 2011 (5 років 10 місяців)

Знання і навички

Знання мов

• Англійська — просунутий
• Німецька — початковий