Юлія

YULIYA KAMENEVA
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація»)

Twice Best marketing lead (CMO) in Ukraine (Agrochampions 2019 and 2020). Experience in Sales/KA
management in order to understand marketing instruments in action even more and have 360-degree
top-managerial experience.
Top-manager with sufficient experience in Strategic Marketing and Product Management, Sales,
Marketing Services in leading companies with constant success of market share growing.
Leading cross-cultural people teams.
Building teams and departments from “0” to achieve needed results
Direct training practice in business school PROFI. Professional columnist in well-known mass media
Completed studies in the schools of the USA and Germany.

EXPERIENCE AND ACHIEVEMENTS
SEPTEMBER 2020 – APRIL 2021
KEY ACCOUNT LEADER
CORTEVA AGRISCIENCE
Responsibility for growing business (seeds+crop protection) with 40 customers – top Argo holdings
in Ukraine. Managing a team of 26 team-players. Customer relationship building, negotiation
conducting and keep growing vs previous year/season. Fulfilling Sales KPIs (Sales plan in
seeds+crop protection) and growing Market share in Agroholdings

JULY 2018 – SEPTEMBER 2020
HEAD OF MARKETING
LNZ GROUP OF COMPANIES
Marketing department built from zero. Agronomical solutions department built from zero. 4 direct
reports. All marketing Ps responsibility for own products (seeds+CP), promotional activities for
distribution business. Leading transformation changes inside the company in commercial function
(marketing+sales+agronomical solutions).
Key achievements:
- Crop protection successful brand launch – DEFENDA. Proven brand awareness and lead
conversion KPIs
- Seeds brand successful launch – UNIVERSEED. Proven brand awareness and lead conversion
KPIs
- CRM database built >> seeds+CP strategy (own products) developed
- Communication strategy outlined
- Sales Effectiveness plan defined as a result sales growth (DEFENDA CP 10 times in 3 years,
UNIVERSEED 2 times in 3 years)
- Agronomical solutions strategy defined. Region presence and demand creation KPIs defined
MARCH 2018 – JUNE 2018
SEEDS LEAD
SYNGENTA UKRAINE
All marketing Ps responsibility for sunflower, corn, barley, rapeseed – with sunflower and corn
business focus. Building and improving seeds business processes. Campaigns development and
execution leading in order to fulfil company’s business goals. Close collaboration and joint
cooperation cross-functionally inside commercial team (Sales+Marketing+Agronomy). All being
done to ensure 1% market share growth in corn each year for the next 5 years; retain 38% market
share in sunflower and make sustainable growth further. Helping sales team in demand creation
outline, account management process creation and adoption

SEPTEMBER 2017 – MARCH 2018
CAMPAIGN LEAD ARABLE CROPS
SYNGENTA UKRAINE
All marketing Ps responsibility for arable crops – sunflower, corn, barley, rapeseed – and crop
protection technology for oilseed crops, cereals, corn and sugar beet, leading a team of 12 people.
Campaigns development and execution leading in order to fulfil company’s business goals. Close
collaboration and joint cooperation cross-functionally inside commercial team
(Sales+Marketing+Agronomy)

MAY 2016 – SEPTEMBER 2017
REGIONAL MARKETING LEAD EAST EUROPE
MONSANTO UKRAINE
All marketing Ps responsibility for both crops – Corn and WOSR, leading a team of 7 people in 2
countries: Ukraine&Russia
Key achievements:
- Increase of market share in corn for 6%, in WOSR – for 2% in 2016-2017
- Shift from product to solution while managing sales and demand creation: launch of digital,
agronomical and technological tools – point of differentiation on the market
- Coordination of Sales Effectiveness team creation and localization
- Change of events from entertainment to technological innovations and education
- Successful transformation of central and local marketing organization
- Successful management of the international team
- Optimization of resources

JULY 2013 – MAY 2016
MARKETING MANAGER CORN
MONSANTO UKRAINE
Product, price, place, promotion elaboration and development
Budget Management
Strategy implementation according to business goals
Development, implementation and tracking of marketing plan
Key financials and business delivering and tracking
Key achievements:
- Market share growth for 10% for 3 years in total
- Perfect collaboration with sales team and cooperation on company goals and result
orientation
- Driving Sales and demand creation on the ground constantly
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 MAY 2008 – JULY 2013
PRODUCT MANAGER CONSUMER PRODUCTS
BOSCH&SIEMENS HOME APPLIANCES
Market Research
Preparation of new products launch on the market
Making recommendations on promotion, distribution, design and pricing after evaluating the data
Support of marketing activities
Regular Store-checks (store audit)
Key achievements:
- Idea and launch of Cubixx food processor and 10% penetration in launch year
- 3% growth of market share in professional coffee-machines segment

MAY 2007 – MAY 2008
SALES ANALYST
PROCTER&GAMBLE
Reporting and forecasting (daily, weekly, monthly, quarterly, yearly)
Key user of the Internal Shipment Reporting System
Client/distributor database management
Key-user of the internal reporting systems

JUNE 2006 – MAY 2007
MARKETING SERVICE INTERN
PHILIP MORRIS UKRAINE

EDUCATION
NOVEMBER 2013
MINI-MBA CERTIFICATE, CENTRAL EUROPEAN UNIVERSITY, BUDAPEST, HUNGARY

2006-2008
MASTER’S DEGREE IN INTERNATIONAL BUSINESS WITH HONORS, INSTITUTE OF
INTERNATIONAL RELATIONS, KYIV NATIONAL T.SHEVTCHENKO UNIVERSITY

2002-2006
BACHELOR’S DEGREE IN INTERNATIONAL BUSINESS WITH HONORS, INSTITUTE
OF INTERNATIONAL RELATIONS, KYIV NATIONAL T.SHEVTCHENKO UNIVERSITY

2002-2008
MASTER’S DEGREE IN ENGLISH/GERMAN LANGUAGES TRANSLATION, INSTITUTE
OF INTERNATIONAL RELATIONS, KYIV NATIONAL T.SHEVTCHENKO UNIVERSITY

2000-2001
FSA/FLEX SCHOLARSHIP WINNER, LEONARDTOWN HIGH SCHOOL, MARYLAND,
USA

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