Brand, Trade marketing manager

Brand Manager & Trade marketing manager

Локація: Київ

Контактна особа

Коновалова Ілона

Mob: +38 (050) 401-72-92Показать телефон (вайбер)

Mail: [откликнуться]

Our client, an international FMCG company is looking for a RegionalBrand Manager & Trade marketing manager

Overview:

As a B&TMM in the company you will be in close interaction with the Sales teams, Global Business Unit teams, Logistics and Finance Departments, as well as with external research and advertising agencies and producers.

In general, the person assigned to this role ensures the execution of all planned marketing activities on the region East — with focus Ukraine, Moldova, Armenia, Georgia markets, with strong ATL and in-store focus.

Main responsibilities:

• Implementing Brand Marketing plans in line with the agreed Brand strategy
• Building, executing and evaluating Brand campaigns for the markets
• Monitoring and analyzing the respective categories, competitors, consumer attitudes and habits with strong focus on reviewing Retail Audit reports
• Leading projects with third parties (BTL agencies, production studios, printing houses, etc.)
• Participating in the creation of a Brand-specific media strategy for the local market in close collaboration with the advertising/media agency
• Working with different media channels and adapting TV spots
• Implementing digital strategy for the brands — media planning, influence marketing
• Developing briefs, presentations, and project terms of reference for assigning to external agencies
• Responsible for the market implementations in Ukraine, Moldova, Armenia, Georgia and regular visits in the said markets

The position is opened to anyone who:

• Is motivated by the essence of the work, is organised and is result-oriented

• Has advanced analytical and excellent time-management skills

• Is enthusiastic and eager to share their knowledge and expertise

• Has desire to execute and complete challenging projects and tasks in a professional manner

• Has great communication & teamwork skills

Requirements:

• Preferably have a university degree in Economics, Marketing, Brand Management, or similar discipline related to Marketing

• Necessarily have a 2+ years of relevant FMCG experience in Trade / Brand Marketing

• English proficiency — both written and spoken (Upper-Intermediate)

• Excellent MS Office skills

• Strong analytical skills

• Good knowledge of brand marketing and trade marketing basic principles

• Good knowledge of the market, consumer and shopper trends

• Experience in presenting and argumentation of ideas, strategy, and concepts

The company offers:

• Experience working in an international company with global opportunities
• opportunity for career growth
• Competitive salary
• Quarterly and annual bonus
• Health and life insurance (class A)
• Business trips up to 10% of working time once a quarter in Ukraine, as well as to Georgia, Moldova and Armenia
• If necessary, the company provides a company car
• Functional and soft skills training