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Chief Marketing Officer

Вид занятости:
полная
Возраст:
45 лет
Город:
Киев

Контактная информация

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Опыт работы

Head of marketing

с 01.2023 по наст. время (3 года 3 месяца)
WorkTime SaaS, USA, Київ (IT)

•Organizing effective work of the marketing team;
•developing marketing strategy, planning and budgeting;
•digital marketing (Paid Advertising, Social Media, SEO, Affiliate, MSPs, etc.);
•advertising concepts, scripts, headlines and slogans;
•product improving, new growth points

Chief Marketing Officer

с 11.2021 по 01.2023 (1 год 3 месяца)
Anri-Pharm Group, Київ (Медицина, охорона здоров'я, аптеки)

• Organizing effective work of the marketing department;
• developing marketing strategy, planning and budgeting;
• advertising campaigns;
• digital marketing;
• crisis management in wartime conditions;
• product launch
• participation in international exhibitions

Chief Marketing Officer

с 09.2017 по 10.2021 (4 года 2 месяца)
LearnProPoker, Limitless Chess, Improve My Chess (eBusiness/SaaS, USA), Киев (IT)

• Marketing strategies, business planning, budgeting, development strategies;
• benchmarking;
• advertising concepts, naming, headlines and slogans;
• digital marketing;
• crisis management;

Chief Marketing Officer

с 07.2014 по 09.2017 (3 года 3 месяца)
TM Hello Sweetie, Киев (Харчова промисловість)

•Benchmarking;
•creating the brand Hello Sweetie (brand essence, naming, branding, positioning);
•creating the unique commercial offer;
•creating the integrated marketing strategy;
•digital marketing;
•test launch of the product;
•operational management.

General manager

с 04.2009 по 05.2014 (5 лет 2 месяца)
Pyjama Restaurant&Lounge, C.A.F.E. cafe, VinoVero, etc. (The restaurant branch), Kharkiv (Готельно-ресторанний бізнес)

• Creating the restaurant concepts, business planning, budgeting, development strategy of the company;
• running the construction, arranging and decorating interiors;
• development of marketing communications;
• recruiting and organizing effective staff work;
• operative management of the restaurants.

Chief Executive Officer

с 12.2003 по 06.2014 (10 лет 7 месяцев)
Paravoz Group Advertising Agency (www.paravoz-group.com), Kiev (Маркетинг, реклама, PR)

• Creating marketing and advertising concepts, positioning;
• regional developing and expanding the field of activity of the company;
• negotiations; working with counterparts;
• producing commercials;
• marketing consulting.

Chief Marketing Officer

с 12.2003 по 11.2005 (2 года)
Domino Group, luxury clothing (www.dominogroup.ua), Дніпро (Роздрібна торгівля)

• Forming advertising and marketing strategies of the company;
• development of marketing communications;
• running the advertising campaigns;
• creating the concept of the corporate edition and running editorial staff.

Head of Marketing department

с 09.2002 по 12.2003 (1 год 4 месяца)
Victoria Hotel Center, Донецьк (Готельно-ресторанний бізнес)

• Stimulating sales by means of marketing and advertising campaigns;
• market analysis and research;
• regulating the assortment of services given;
• strategic planning of marketing activity

Образование

Donetsk National Technical University

Faculty of Economics and Management, Donetsk
Высшее, с 1997 по 2002 (5 лет)

Master's degree in economics. Graduated with honours

Дополнительное образование и сертификаты

December 2022-February 2023

MEDUZA, September-October 2021

December 2019-February 2020

July-August, 2019

May, 2019

December, 2018

June, 2018

February, 2016

September, 2013

October, 2012

November, 2011

March, 2011

March, 2003

November, 2002

September, 2002

Знания и навыки

  • MS Office
  • PC User
  • Internet User
  • Graphics

Знание языков

  • Английский — свободно
  • Французский — начинающий

Дополнительная информация

QUALIFICATIONS
•Operational project management, crisis management;
•forming marketing and advertising strategies of a company;
•digital marketing (Affiliate, Google Ads, YouTube Ads, Facebook Ads, MGID, TikTok Ads, Funnels, Chat bots, Messengers, Email-marketing, Alternative traffic sources);
•strategic planning based on analysis and forecasting according to the activity of a company and the situation in the market; marketing planning, budgeting;
•developing new product/field from scratch (including technological process) and market promoting; launching new projects, increasing sales;
•running the market research: market analysis, general situation at the market, production factors, promotion, competition, consumers, prospective development options
•brand development and brand promotion; positioning
•advertising concepts. Scripts for commercials. Titles and slogans;
•organizing the work of marketing and advertising departments; production management
•optimizing the work of a company: structure, functions, rewarding plans, staff motivation, corporate culture, analysis of the work done;
•PC expert user (MS office, internet, graphics);
•fluent English, Russian and Ukrainian, basic knowledge of French.


HOBBIES
Advertising concepts, branding, design, photography, intellectual cinema, reading.

OTHER
Driver’s License (Category B)

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