Контактная информация

Соискатель указал эл. почту.

Получить контакты этого кандидата можно на странице https://www.work.ua/resumes/590433/

Опыт работы

Head of marketing

с 04.2023 по наст. время (2 года 11 месяцев)
Glendeal, Вся Україна (IT)

Head of marketing

с 02.2019 по 12.2022 (3 года 11 месяцев)
inCust LLC, Київ (IT)

Marketing Consultant

с 01.2018 по 02.2019 (1 год 2 месяца)
Personal Consulting, Kiev (Маркетинг, реклама, PR)

Personal Consulting

Head of marketing

с 05.2017 по 12.2017 (8 месяцев)
Crysberry Studio, Київ (IT)

Crysberry Studio is a team of highly skilled mobile application consultants and software development specialists.

Develop and implement the marketing strategy;
Analyse our buyer personas, their pain points, buying process and criteria;
Generate creative marketing campaign ideas and programs to drive brand awareness, engagement, and lead generation;
Budgeting and reports;
Measure campaign performance and present results and key learnings to the team;
Build, develop & execute content marketing and social campaigns that foster brand affinity, create conversations, & generate organic reach;
Created strategic content marketing campaign increased website traffic by 10 times (1000%);
Research competitor tactics and market conditions;
Follow, learn, experiment with and implement new channels, tactics, and hacks;
Identify digital optimization opportunities, using data analysis, voice of the customer, and knowledge of digital best-practices;
In collaboration with development, design, PM and QA teams, built the new website (from scratch) for 1 month in Product Owner role (also marketing dept was responsible for the content, CTA, customer journey and SEO);
Managed and motivated a team to ensure the program is managed to best practice standards and encourage test-learn-apply approach, while providing on-going feedback on performance and a vision for career development;
Е-mail marketing (via MailChimp);
Create/update sales and marketing materials.

Senior Marketing Manager

с 02.2017 по 04.2017 (3 месяца)
Alfa Bank Ukraine, Київ (Finance, banking, and insurance)

Alfa-Bank is a Ukrainian universal commercial bank headquartered in Kyiv. The bank offers a full range of banking services to corporate and retail customers.

Develop and execute advertising campaigns;
Communicate with the creative and digital agencies;
Creating branding materials;
Launching BTL activities;
Research competitor tactics, market conditions and trends in the industry.

Senior Marketing Manager

с 08.2016 по 02.2017 (7 месяцев)
Xiaomi Ukraine, Киев (Электроника, бытовая техника)

Xiaomi Ukraine (xiaomi.ua) - distributor of Xiaomi ecosystem in Ukraine.

• Marketing strategic planning and budgeting;
• Developed company branding, identity, positioning, messaging and product value propositions;
• Managed marketing across all channels, including email marketing, content marketing, partners, events, social media & PR;
• Initiated and approved all paid media initiatives including Paid Search, Display, Facebook, remarketing, etc.
• Marketing support for the opening of Xiaomi offline stores. Communications with Shopping malls;
• Organized participation in exhibitions (CEE-2016 - the largest exhibition of electronics, electrical engineering, toys and electric transport in Ukraine);
• Developed partnership network and PR;
• Organized different movie recording for YouTube channel. Collaborated with opinion leaders and technology channels;
• Conduct market analysis to understand trends, customers and prospects needs and competitors;
• E-mail marketing (+ SMS);
• Community building.

Marketing manager

с 09.2014 по 06.2016 (1 год 10 месяцев)
FastForward, Киев (Бизнес-туризм, образование)

FastForward professionally organize public and corporate visits to the leading companies in worldwide since 2004. The goal is gaining new experiences, knowledge and valuable business contacts.

• Developed a comprehensive marketing strategy across multiple media channels: partners, webinars, events, website, email, content, paid advertising and social media;
• Developed company branding, identity, positioning, messaging and product value propositions
• Planned, developed, organized marketing activities to promote the company's products;
• Created monthly reports with qualitative and quantitative analysis to identify opportunities based on analytics and metrics;
• Optimized ad campaigns and landing pages through A/B testing;
• Managed company content calendar and initiated cross-channel promotion efforts;
• Executed company-wide social media campaigns, analyzed social and website metrics and provided ROI reports;
• Managed and controlled marketing budget;
• Directed email newsletter (MailChimp) program from end to end, including content sourcing, template design, audience segmentation, A/B testing and reporting. resulting in 14% of all year amount of clients was from this channel;
• Developed partnership network in Ukraine, Russia, Azerbaijan, Kazakhstan, Belarus, Poland (increased by 4 times);
• Organized company's participation in exhibitions, forums, conferences in Ukraine and abroad;
• Launched the loyalty program;
• Content marketing;
• Organized business events in Kiev and Moscow;
• Started marketing department from 0.

PR manager

с 05.2014 по 07.2014 (3 месяца)
АРТ-ПИКНИК Славы Фроловой, Киев (социально-культурный проект)

writing articles,
fundraising,
communication with mediaи.

Marketing manager

с 05.2013 по 06.2014 (1 год 2 месяца)
Print Light Studio (Publishing and Printing), Киев (Marketing, advertising, and PR)

- SMM
- Google Adwords, Google Analytics

HoReCa manager

с 03.2012 по 04.2013 (1 год 2 месяца)
JAHN General Products Ukraine, Kiev (Food industry)

Auditor assistant

с 04.2010 по 10.2010 (7 месяцев)
AF «Dobson-consulting», Kiev (Аудиторская фирма)

Образование

Kyiv Economic Institute of Management

Management of foreign economic activity, Kiev
Высшее, с 2006 по 2012 (6 лет)

Знание языков

• Английский — продвинутый
• Украинский — свободно

Дополнительная информация

Личные качества: ‬целеустремленная,‭ ‬ответственная,‭ коммуникабельная, с широким кругозором.

Хобби‭ ‬– спорт, рисование, фотография,‭ ‬книги.