Oleh

Oleg Kyiv
[відкрити контакти](див. вище в блоці «контактна інформація»)

Bratochkin
TG @simplemaker

INFLUENCER MARKETING
SPECIALIST

EXPERTISE

2014 - 2022 Youtube blogger, DIY project - Simple Maker (273k
subscribers)

2019 - 2020 YouTube analyst + Project manager (SMM) of channels in
Znaj Media holdings

2019 - 2022 Product manager of YouTube project GopherVid (5M
subscribers)

2021 - 2021 Co-founder of an investigative journalism startup
“Snatch”

2022 - 2024 Influencer marketing manager Web2, Web3, EdTech, iGaming

EDUCATION
2016 - 2022 KNUTD, Technical electrochemistry and electrochemical
power engineering
Master’s degree

2022 - 2026 Postgraduate in NAS of Ukraine
E.O.Paton Institute, materials science, PhD

SKILLS INTERESTS
Marketing Marketing

Media
Analytical skills
Politics
Team management Cryptocurrency

Creativity Economy

Photo-video shooting
Negotiation skills

Responsibility
 1. Gained his rst experience in in uencer marketing when he was running his own YouTube
channel through an advertising campaign for the AntPlanet.ru store; after collaborating with this
store, his representatives began to buy advertising from bloggers and became the most popular
ant farm store in the CIS.

2. With the help of "aggressive marketing" methods, the a liate of the EPN.bz service conducted
an advertising campaign, bringing 11,000 referral users from two advertising integrations, which
was one of the reasons for the invitation to the company's headquarters in Tatarstan and to the
forum in 2017.

3.The GopherVid YouTube project involved developing advertising integrations aimed at viewer
retention to increase conversions and lead generation.

4. I gained My rst experience in in uencer marketing from the customer's side in 2021 at the
Ukrainian digital agency OMG Agency, where he was invited part-time to the position of in uencer
marketing manager (Youtube), where he worked on the gg pokerok and PariMatch o ers.
It was more of a "trial run".

5. In 2022, after the start of the full-scale invasion, my participation in media projects stopped and
thanks to my previous experience, I was invited by The qube agency as a contractor to ful ll
orders of the EdTech project SkillShare for the geography of the Tier 1 region, geo USA and
Europe.

Responsibilities:

- Selection of tier1 in uencers in the region, communication with them, placement of advertising
integrations
- Managing relationships with in uencers, ensuring their compliance with the rules and
requirements of the brand according to the client's brief.
- Analyzing campaign results, optimizing strategies and providing recommendations to improve
campaign performance, and continuously optimizing the action roadmap.

6. Since December (2022), he was invited to a Ukrainian crypto startup (NDA), where he gained
more extensive experience in preparing a large-scale advertising campaign for in uencer
marketing of ntech direction - among crypto in uencers of the Western and Indian markets of
YouTube, Twitter, TikTok and Discord platforms.

Responsibilities:

- Recruitment of in uencers for advertising campaigns, crypto, Web3, Metaverse, Trading topics
- Development of in uencer marketing strategies for the project, content plan for interactions
between in uencers within the marketing campaign
- Business negotiations and online meetings with agencies to discuss partnerships, price
negotiations with in uencers and KOLs, negotiations on cooperation prices with agencies
- Developing briefs for in uencers, taking into account the speci cs of the blogger
- Development of briefs for agencies and roadmaps for working with agencies
- Managing a team of 2 managers

Skills:
- Experience in developing and implementing in uencer marketing strategies
- Ability to select and collaborate with in uencers
- Deep understanding of social platforms and their algorithms
- Creative thinking, analytical skills
- English B1-B2
- Google documents and tables
- Analytical services for searching and analyzing in uencers
- Notion
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 - Experience with CRM
- Slack
- Understanding of the in uencer market, their psychology, and "overreach"
- Creating selling briefs for in uencers

Next place of work is a marketing agency - Solus Agency, where as an in uencer marketing
manager I place promotional materials for crypto projects of various levels and genres. Geo -
worldwide: from Europe to Turkey, and from Latvia to Iran and South Korea. On Telegram, Twitter,
YouTube, Instagram and partially with a request for Threads from Instagram, and at my suggestion
Nostr, a decentralized analog of Twitter.

Responsibilities:
- Supervising the creation of media plans by an analyst
- Management of in uencers' YouTube channels (incoming advertising requests)
- Upselling of incoming advertising requests
- Reporting on marketing campaign bounce back
- Writing talking points and sketches of advertising scripts for posts and videos of in uencers
- Working with Asana
- Outreach and establishing cooperation with in uencers to work on an a liate model with
crypto exchange BingX

My last job was in the performance marketing team, where we bought advertising from
in uencers for web3 products, from NFT gaming to crypto gambling

Main o ers - Tier1 crypto casinos, NFT Games

At the initial stage, he led the team and completely covered the in uencer marketing
direction, after the team reform, he worked with the Head of marketing to nd performing
strategies

Responsibilities:
- Setting up in uencer marketing processes
- Setting tasks
- Creating briefs, maintaining documentation in Notion and CRM
- Search and outreach of in uencers, interaction with partners, networkers, regional
managers and agencies to exchange in uencer databases and establish
partnerships with in uencers
- Geo - Latam, Canada, Asia, Africa, Southeast Asia
- Platforms - Twitch, Kick, Telegram, Instagram, YouTube, Twitter
- The process of searching for o ers, partners, attending
conferences and establishing networking

Cases :
BingX:
- Invited 12 in uencers with a monthly trade turnover to review the model
about 35 million dollars
- Rolled back IM campaign with a result of 570 FTD
- Preparation from scratch and rollback of a telegram campaign for tier1 crypto casino with a
result of about 50 percent ROI in the rst week
- Rollback of a campaign in the tier1 region for Skillshare with an ROI of about 70 percent in the
rst week
- $SNS token shill with a 20% pump after IM marketing
- Warm contact with DIY-themed in uencers in CIS, cryptoin uencers in CIS
- Availability of a base of in uencers WEB3 topics
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