SEO Specialist

Double Clean is a leading professional cleaning and restoration company expanding across Canada.

We currently serve major hubs including Calgary, Edmonton, Vancouver, Winnipeg, Regina, and Kelowna. As we scale, we are building a high-performing remote team to dominate the local search landscape and drive high-quality leads for our commercial and residential divisions.

We are looking for a technical and results-driven SEO Specialist to take full ownership of our organic growth strategy.

Position Overview

• Role: SEO Specialist
• Location: 100% Remote (Full-Time)
• Reporting to: Operations Director

Key Responsibilities

Your mission is to turn our website into a conversion machine by focusing on four primary pillars: 1. Technical SEO & Website HealthConduct deep technical audits to identify and fix crawl errors, broken links, and indexing issues. Optimize Core Web Vitals, site speed, and mobile responsiveness. «Clean up» the existing site structure to ensure a logical hierarchy for both users and search engines.

2. City & Service Page StrategyDevelop and execute a scalable strategy for Location Pages (e.g., «Commercial Cleaning Vancouver»). Optimize service-specific landing pages for restoration, restaurant cleaning, and office maintenance. Ensure unique, high-value content across all regional subfolders.

3. Local SEO MasteryManage and optimize Google Business Profiles (GMB) for all operating cities. Build a robust local citation and backlink strategy to increase map pack rankings. Implement schema markup (LocalBusiness, Review, Service) to improve SERP visibility.

4. Conversion & MeasurementFocus on measurable gains: moving the needle on keyword rankings and, more importantly, organic conversion rates. Set up and maintain clear reporting via Google Analytics 4 (GA4) and Search Console. Qualifications: Experience: 3+ years of proven experience in SEO, specifically for service-based businesses or multi-location companies.

Technical Depth: Proficient with WordPress (or relevant CMS), HTML/CSS basics, and tools like Ahrefs, SEMrush, Screaming Frog, and GSC.

Local SEO Expert: You know how to rank in the «Map Pack» and understand the nuances of geo-targeted content.

Analytical Mindset: You don’t just report traffic; you report on lead quality and ROI.

Communication: Fluent in English with the ability to work autonomously in a remote environment. Why Join Double Clean? Growth Environment: We are expanding rapidly across Canada; your work will have a direct impact on our footprint.

Stability: Full-time, long-term remote placement.

Autonomy: We value experts who can tell us what needs to be done, not just follow orders. How to Apply: Please send your CV and a brief portfolio/case study highlighting your success with multi-location or service-industry SEO