Media Buyer, Lead Gen (Meta, Consumer Marketplace)

We’re a pre-launch wedding-tech platform that connects engaged couples with venues. Couples come to us to find and tour wedding venues; we help them book the tour. We need a freelance Meta (Facebook/Instagram) media buyer to own paid acquisition and drive qualified tour requests at the lowest possible cost.

This is a hands-on execution role, not a strategy-deck role. We have a strong brand voice and content direction in-house. What we need from you is the technical campaign mechanics: account structure, audience and creative testing, tracking, and daily optimization.

What you’ll do

Build and run Meta lead-gen campaigns from scratch (instant forms and/or website conversions)

Set up clean tracking: Meta Pixel, Conversions API, and offline/CRM conversion feedback so the algorithm learns from lead quality, not just lead volume

Run structured creative and audience testing (multiple hooks, angles, formats) and tell us clearly what’s winning

Optimize toward our real goal: cost per qualified tour request, not cheap clicks or raw lead count

Report weekly on cost per qualified lead, what’s working, and what you’d change

Our situation (read this carefully)

Our revenue arrives months after the ad runs, from the venue side, not from the couple. So this is NOT an e-commerce ROAS engagement. Month one is a proof-of-engine test: we want the cheapest lead that our sales team can actually act on. A pile of cheap, low-intent tour requests is a failure, even at a low cost-per-lead. We will feed you a qualified/not-qualified signal on every lead, and we expect you to optimize against it.

Budget

First month: ~$8K in ad spend (one or two local markets, Meta only to start)

Your fee: quote your monthly rate for managing a small account

Scaling: if the unit economics prove out, ad spend grows substantially over the following months

You’re a strong fit if you have

A track record in local-service or consumer lead generation (e.g., real estate, home services, med spa, dental, education, events) where the metric was cost per qualified lead

Real experience with Meta lead campaigns, Conversions API, and offline/CRM conversion tracking

Comfort optimizing for a downstream outcome, not immediate purchase

Clear, plain-English reporting and a testing-led mindset

You’re probably not a fit if:

Your portfolio is mostly e-commerce ROAS and you think in immediate purchases

You need a big budget to be interested

How to apply

Send:

Two examples of lead-gen accounts you’ve run, with cost-per-qualified-lead results (not just CPL or click metrics)

Your monthly rate and your availability

A short answer to this: «How would you optimize a campaign where the lead is free to generate but the revenue arrives months later, from a third party? What would you set as the optimization event?»

We read every answer to that last question first.