Online Store Manager

Target Candidates: Ukraine-based B2B (FOP / ФОП)

Compensation: Top tier level

Remote Online Store Manager (Ukraine)

THE OPPORTUNITY

If you are looking for a low-stakes administrative desk job where you can hide in the background, this is not the place for you.

We are looking for an elite organizational star who finds immense pride in creating systems where our daily operational routines are executed with absolute precision, zero deviations, and predictable consistency — transforming creative energy into flawless, clockwork systems. In this role, you will report directly to the Founder and CEO of a global premium menswear business — Bulat Barantaev (Google: «Barantaev gay», «Barantaev marketing»).

Wilton Europe UG is the Berlin-based powerhouse behind Maskulo and Outtox, highly distinctive brands of sexy club wear for men. Since 2014, customers from more than 100 countries have bought over 100'000 of our garments.

If you are a high-performing professional who loves bringing structure into routine operations, respects clear leadership, and finds pleasure in seeing the results of their efforts on a global scale, your stage is ready.

1. THE MISSION: Powering the Global Machine

Our founder is a creative catalyst who designs for where the market will be «the day after tomorrow,» crafting premium gear and experiences for active, successful urban professionals globally. To keep this high-performance vehicle moving at maximum velocity, he needs a structured, detail-obsessed operational anchor.

Because we are currently expanding, you will initially handle a wider, dynamic range of duties across our operational chain. However, as soon as several other specialized employees (whom we are recruiting simultaneously) occupy their seats, your responsibility area will become more focused: the successful functioning of our online store (s). This means keeping the major threads firmly in your hands — Store content, Performance, and Customer Experience — and representing the interests of our valued customers within our team, while continuing your direct connection with the owner.

You will step into a professional, high-performance sanctuary where transparency, facts, figures, and actual achievements are honored. We have zero tolerance for «office intrigues» or corporate games. Your work results will be visible to everyone — as well as your immediate impact on our global footprint.

2. THE SPECTRUM OF YOUR DAYS (YOUR RESPONSIBILITIES)

Your role is highly dynamic, bridging digital administration, international logistics, and creative localized presentation. The scope of your work is defined by three core pillars: Languages, Documents, People + AI. Powered by our stack of over 50 custom corporate AI tools («virtual employees» that the director developed himself), you will manage:

LANGUAGES (Shopify Platforms & Content)

• Shopify Catalog Ownership: Maintain our master product database across 10+ localized domains (Europe, USA, UK, Switzerland, etc.). You will ensure that product listings, variant settings, and prices are flawlessly saved and synchronized.
• Cultural Localization & Copywriting: You won’t just translate product descriptions; you will adapt them. Collaborating with our AI on Text Adapting and AI on Product Descriptions, your love for languages will help craft copy so natural that a customer in Stratford-upon-Avon or Köln, Bordeaux or Napoli, Austin TX or København will read the text and believe it was written by a local.

PEOPLE + AI (Supply Chain, Warehouses, Customers & Teams)

• Global Sourcing & Production Coordination: You will coordinate the production of the gear and accessories that thousands of people across the globe are awaiting. Guided by our AI Manufacturing Expert, you will coordinate production schedules with our partners in China, manage product packaging, and ensure timely delivery.
• Fulfillment & Stock Overwatch: Coordinate and trace stock flows between our main stockrooms and fulfillment hubs in Riga (Latvia) and Miami (USA), utilizing our AI on Order Fulfillment to keep warehousing teams aligned with active marketing campaigns and ensure zero delivery bottlenecks.
• Operational Logistics: Handle varied tasks arising in team coordination, such as organizing a remote or local photo session, managing schedules, and distributing sample products.

• Customer Experience Supervision: Supervise our automated customer channels. Our custom AI tools retrieve real-time data from our inner tracking systems to answer customer queries. Your job is to monitor this flow across SMS, WhatsApp, and email, stepping in to supervise quality or handle unique edge cases.

DOCUMENTS (Administration & Compliance)

• Administrative, Financial & Legal Prep: Collect and organize incoming mail, business documents and receipts with the help of AI tools. Manual work with documents is prohibited. :-) With the help of an automated tool — easily recognize texts and turn mail into to-do lists or generate drafts of replies for the director’s approval. Or you ensure files are perfectly structured for our AI Accountant for monthly German, Latvian and American tax reporting.
• Compliance Coordination: Work alongside our AI Legal Advisor and AI Customs Clearance Expert to generate documents, file and monitor international logistics paperwork, keeping customs processes seamless.

3. THE HEROIC IMPACT OF YOUR WORK

As our coordinating star, you will experience three profound levels of professional satisfaction:

• Releasing the business potential: By keeping the operational core transparently secure, you release the development power of our business. Your flawless execution makes it possible for the company to bring massive, exciting initiatives to life — such as AI-powered business automation, or major brand events in Berlin, a meeting point for the brand community. Your work might literally become the reason for the next documentary about our brand on European TV.
• Watching the Machine Move: Powered by state-of-the-art AI, you will see the immediate results of your catalog and database management. You will watch new campaigns launch and see real customers posting videos on Instagram and TikTok wearing Maskulo and posting from clubs in Sao Paolo or Amsterdam, Sydney or Ibiza — knowing your organized data and talents made the «big machine» start moving again.
• Professional Validation: You will work in an environment where your talent in managing the routine is appreciated. Openly presenting the results of your work, you will receive direct, clear feedback and personal validation from the director — seeing how your structural order is the shield that protects the brand’s expansion.

4. WHO YOU ARE (YOUR PROFILE)

• The Organizational Star: You are a person of high internal order. Whether you have worked as an executive assistant, office manager, or operations coordinator, you are famous for keeping suppliers accountable, keeping workspaces pristine, and bringing absolute structure to data.
• Bilingual and Culturally Literate: Flawless, highly structured English is your tool of trade. You can easily chat with AI in English and communicate professionally with international suppliers and corporate partners.
• An AI Multiplier: You do not fear technology; you embrace it. You actively use modern AI systems (like ChatGPT, Gemini, or custom GPTs) to multiply your personal speed, accuracy, and writing output.
• Motivated by Excellence & Transparency: what can be better than receiving a clear task and later presenting the great results of your work in front of the whole team and the top manager? You find satisfaction in working with a strong, competent leader, being deeply motivated by personal appreciation from the top manager for the well done projects.

5. WHAT WE OFFER

• «Results First» environment: A clean, professional environment where results are the only currency that matters.
• Direct work with the visionary: connection to the Founder & CEO, regularly reporting with figures and numbers, showing your achievements.
• Currency Stability: A secure, long-term B2B contract with our Berlin headquarters (Wilton Europe UG), with stable payments in USD or EUR.
• Technological Pioneer Playground: Work in the business that receives any new technological developments of Google before others, where you have the feeling of the day after tomorrow, advancing in all administrative, linguistic and document management skills.

APPLICATION PROCESS

To apply, please submit the following in English:

1. Your CV.
2. A Cover Letter that also includes your own opinion (briefly, not an essay): «What difference do you see between the employees that find pride in openly presenting the results of their work and the ones that prefer the process-oriented jobs?»

We are looking for our star of bringing ideas to life. Show us your structure, and let’s build a global machine together!