Digital marketer

Job description

We are looking for an experienced, hands-on Digital Marketing Specialist to take full responsibility for the Brand marketing.

This is a full-cycle execution role. You will develop the marketing strategy and personally implement the main marketing activities.

Develop and execute the overall digital marketing strategy.
Build and optimize lead generation and sales funnels.
Plan, launch, and optimize paid campaigns on Meta, Google, and other relevant platforms.
Manage SEO strategy, keyword research, content optimization, and organic growth.
Create newsletters, automated email sequences, and lead-nurturing campaigns.
Manage CRM segmentation and marketing automation.
Develop offers, lead magnets, landing page structures, and promotional campaigns.
Manage the marketing side of the company’s YouTube channel, including growth strategy, topics, publishing, optimization, distribution, and analytics.
Coordinate the required materials with designers, developers, video editors, and content experts.
Track leads, conversions, CAC, CPL, ROAS, revenue, and other marketing KPIs.
Continuously test new channels, messages, audiences, and marketing hypotheses.

At least 4 years of hands-on digital marketing experience.
Practical experience with PPC, SEO, email marketing, funnels, CRM, and analytics.
Experience promoting YouTube channels or using YouTube as a lead-generation channel.
Ability to independently plan and execute marketing activities.
Strong analytical skills and focus on measurable business results.
Experience in online education, digital products, or B2C marketing is an advantage.
Experience with GA4, Google Ads, Meta Ads, email platforms, and marketing automation tools.
Knowledge of Russian or Hebrew is a strong advantage.

Full-time remote position.
High level of independence and ownership.
Access to an existing team of designers, developers, video editors, and content experts.
Stable monthly compensation with a performance-based bonus.
Direct communication with company management.
Opportunity to build the company’s marketing system from the ground up.

Please send your CV, relevant case studies, measurable results, and salary expectations.