SMM Specialist, Targetologist

SMM Specialist & Targetologist (Remote)

About Us

We are a growing commercial transportation group operating two key divisions:

1. Status Transportation: A premier carrier dedicated to partnering with Owner-Operators and professional drivers, offering top-tier freight opportunities, competitive pay, and dedicated support across the country.
2. Status Truck & Trailer Repair: A trusted commercial repair shop serving Atlanta and surrounding areas, specializing in keeping owner-operators and fleets on the road with reliable repair and maintenance services.

We are seeking a versatile, data-driven SMM Specialist & Targetologist to manage our social media presence and run high-converting targeted ad campaigns across both arms of our business—driving commercial repair clients to the shop and recruiting top-tier Owner-Operators to our carrier fleet.

Position Summary

This is a fully remote, work-from-home position. In this role, you will lead our digital acquisition efforts across Facebook, Instagram, LinkedIn, and TikTok. You will split your focus between lead generation for repair services (B2B commercial transport clients) and driver recruitment campaigns (B2C/B2B recruitment marketing for Owner-Operators).

Key Responsibilities

1. Targeted Advertising & Lead Generation (Paid Ads)

• Design, launch, and manage targeted ad campaigns across Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads.
• Driver Recruitment: Build campaigns focused on attracting, capturing, and converting Owner-Operators and professional truck drivers for Status Transportation.
• Service Marketing: Build campaigns targeting local/regional fleet managers, owner-operators, and logistics companies needing repair & maintenance services for Status Truck & Trailer Repair.
• Manage audience segmentation, custom audiences, retargeting pixels, and lookalike audiences.
• Perform continuous A/B testing on ad copy, graphic design, and video creatives to minimize Cost Per Lead (CPL) and maximize application/inquiry rates.

2. Social Media Strategy & Content Creation

• Oversee and grow official social media profiles for both brands across Facebook, Instagram, LinkedIn, and TikTok.
• Develop and maintain a monthly content calendar highlighting shop capabilities, driver testimonials, fleet features, and industry news.
• Create compelling visuals, graphics, and short-form video content (Reels, Shorts, TikToks) showcasing our repair facility, driver benefits, and company culture.
• Write engaging, tailored ad copy and organic posts suited for driver recruitment and commercial service sales.
• Build brand trust by engaging with comments, direct messages, and online transportation groups/communities.

3. Analytics & Performance Tracking

• Monitor and analyze performance metrics across all ad accounts and organic channels.
• Provide weekly/monthly reports on total leads generated, conversion rates, cost per acquisition, and ROI to company leadership.
• Work closely with internal recruitment and sales teams to ensure lead quality meets operational standards.

Qualifications

• 2+ years of experience as a Targetologist, SMM Specialist, or Paid Media Specialist.
• Hands-on expertise with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Proven track record in driver/recruitment marketing and/or B2B lead generation within the transportation or logistics sector.
• Proficiency with design and video tools such as Canva, CapCut, or Adobe Creative Suite.
• Familiarity with web tracking tools (Meta Pixel, Google Analytics, Conversion API).
• Strong copywriter capable of speaking directly to the needs of Owner-Operators and commercial fleet managers.
• Strong organization and time-management skills to balance marketing efforts for two distinct brands simultaneously.

What We Offer

• Competitive Base Salary (commensurate with experience)
• Performance Bonuses linked to lead volume, application numbers, and ROI targets
• 100% remote work flexibility with a supportive team environment
• Professional growth opportunities as our marketing team expands