Senior Local SEO, Google Business Profile Specialist (US Market)

We are looking for a strong Senior Local SEO Specialist to take ownership of our local organic growth in the U.S. home-services market.

Our main goal is clear:

Rank Franklin Chimney in the Google Maps Top 3 / Local 3-Pack for commercially valuable, high-intent keywords that real customers search in our target service areas — and turn that visibility into qualified calls and leads.

This is a senior ownership role. You will build and execute the strategy, improve GBP/Maps visibility, strengthen the website and local authority, coordinate SEO changes with our developer, and measure results.

ABOUT FRANKLIN CHIMNEY

Franklin Chimney is a U.S. home-service company providing chimney inspection, cleaning, repair, masonry, liners, caps, waterproofing, and related services.

We currently have one primary Google Business Profile and want someone who can go deep into one competitive local market.

MAIN OBJECTIVE

Your priority is to get us into the Google Maps Top 3 for high-value searches such as:

• chimney repair
• chimney sweep
• chimney inspection
• chimney cleaning
• «near me» searches
• service + location keywords

Prioritize keywords by search demand, commercial intent, lead value, competition, geography, and ranking opportunity. We care about searches that can produce real customers.

GOOGLE MAPS PERFORMANCE

Because Maps rankings change by searcher location, we expect geo-grid tracking with Local Falcon, BrightLocal, or similar tools.

You should be able to show:

• Where we and competitors rank
• Which geographic areas are weak or improving
• Which priority keywords are entering the Top 3
• How much of our target area has positions 1−3 visibility
• How visibility changes over time

A key KPI is increasing the percentage of our priority geographic grid where Franklin Chimney ranks in positions 1−3 for high-value keywords.

WHAT YOU WILL OWN

1. Google Business Profile & Google Maps

• Full GBP audit and optimization
• Primary/secondary category strategy
• Services, description and profile completeness
• Photos, media, posts and Q&A opportunities
• Review acquisition and response strategy
• Review velocity and competitor review analysis
• Competitor GBP analysis
• Duplicate and spam competitor monitoring
• GBP issue and suspension-risk prevention
• Maps ranking and geo-grid tracking
• Service-area visibility analysis
• Actions to improve Top 3 rankings

2. Keyword & Competitor Research

You will analyze competitors currently ranking in the Maps 3-Pack and top organic positions, including:

• Categories and GBP setup
• Reviews and review velocity
• Citations and NAP signals
• Backlinks and local authority
• Website structure
• Service/location pages
• Internal linking and content
• Schema
• Geographic relevance
• Brand authority

3. Broader Local SEO & Website SEO

You will own the broader Local SEO strategy, including:

• Local and service keyword research
• Service/location page strategy
• On-page SEO
• Titles, meta and H1/H2 structure
• Internal linking
• Local relevance signals
• Structured data / LocalBusiness schema
• Technical and indexation issues
• Search Console analysis
• Identifying new pages and SEO opportunities

When website changes are needed, you will:

1. Identify the problem/opportunity
2. Create a clear task for our developer
3. Explain what needs to change
4. Verify implementation
5. Monitor results

4. Content Strategy

You will not be expected to write all content yourself.

You will:

• Research topics and keywords
• Analyze search intent and competitors
• Create SEO briefs for the writer
• Recommend page structure, headings, FAQs and internal links
• Review completed content from an SEO perspective

5. Citations & NAP

You will manage and improve our citation footprint:

• Citation/NAP audits
• Incorrect listing fixes
• Duplicate cleanup
• High-quality local and industry citations
• Data aggregators
• Bing Places
• Apple Business Connect
• Monitoring listing accuracy

We care about quality, consistency, authority and relevance — not hundreds of low-quality citations.

6. Backlinks & Local Authority

You will find legitimate opportunities through:

• Chambers of Commerce
• Industry associations
• Local organizations
• Sponsorships
• Partnerships
• Local websites/publications
• Supplier/manufacturer opportunities
• Resource pages
• Local PR
• Competitor backlink opportunities
• Industry-relevant links

7. Reviews & Reputation

You will improve our legitimate review strategy by analyzing:

• Review quantity
• Review velocity
• Review recency
• Competitor review growth
• Review response strategy
• Customer friction in the review process

All review activity must comply with platform policies.

8. Tracking & Business Results

You should be comfortable analyzing:

• GBP performance
• Google Search Console
• Google Analytics
• Organic traffic and conversions
• Calls and form leads
• Maps grid movement
• Branded vs non-branded traffic
• Lead quality where available

REPORTING

At the beginning, reporting will be daily.

Daily updates should briefly include:

• What was completed
• What was discovered
• What is in progress
• Problems/blockers
• Developer/writer tasks
• Important ranking changes
• Next priorities

Once the workflow is established, reporting can move to weekly.

Monthly performance review will focus on:

• Priority keyword rankings
• Google Maps Top 3 / 3-Pack visibility
• Geo-grid growth
• Organic traffic and keyword growth
• Qualified calls and leads
• Citations/NAP
• Quality backlinks/local authority
• Website/content changes completed
• Next priorities

TOOLS

Experience with several of:

• Google Business Profile
• Local Falcon
• BrightLocal
• Whitespark
• Ahrefs
• Semrush
• Google Search Console
• Google Analytics
• Google Sheets

MAIN KPI

Increase the number of commercially valuable keywords for which Franklin Chimney appears in the Google Maps Top 3 across the geographic areas where our customers are searching.

The ultimate business KPI is:

More qualified organic calls, appointments and leads from Google Maps and organic search.

REQUIRED EXPERIENCE

• 2+ years hands-on Local SEO experience
• U.S. market experience
• Home-services SEO experience
• Strong Google Business Profile and Maps knowledge
• Experience working toward Maps Top 3 rankings
• Geo-grid rank tracking experience
• Citations and NAP consistency
• Local keyword and competitor research
• Website/on-page SEO
• Local backlink and authority building
• Ability to communicate SEO tasks to developers
• Ability to create briefs for writers
• Ability to work independently and prioritize by business impact
• English Upper-Intermediate or higher

PROOF OF RESULTS REQUIRED

You must be able to show real Local SEO examples, such as:

• Google Business Profiles you managed
• Maps ranking improvements
• Local Falcon/BrightLocal grid screenshots
• Before/after Maps visibility
• Top 3 keyword growth
• Organic traffic or lead growth
• Home-services case studies

WHO WE ARE NOT LOOKING FOR

This role is not a fit if your experience is mainly:

• Publishing GBP posts
• Ordering citations
• Running automated audits
• Sending generic reports
• Following tasks without creating strategy
• Building large quantities of low-quality backlinks

We need someone who understands why something should be done, what priority it has, and how to measure whether it worked.

COMPENSATION

40,000−80,000 UAH/month + performance bonus

Exact salary depends on experience and demonstrated results.

Performance will be evaluated based on:

• Quality of execution
• Maps Top 3 growth
• Geographic visibility
• Priority keyword growth
• Organic visibility
• Qualified leads
• Business impact

WORK FORMAT

• Full-time
• Remote
• Approximately 8 hours/day
• 5 days/week
• Ukrainian working hours are acceptable
• No requirement to work U.S. business hours
• Long-term position

HOW TO APPLY

Please include:

1. Your Local SEO experience
2. U.S. market experience
3. Home-services experience
4. Examples of GBPs you managed
5. Maps ranking improvements
6. Local Falcon/BrightLocal grids if available
7. Organic or lead-growth examples
8. Tools you regularly use
9. A short explanation of what you believe has the biggest impact on Google Maps 3-Pack rankings today

Please do not send only a generic CV.

Real Local SEO examples and demonstrated Google Maps experience will be one of the most important factors in our hiring decision.

Candidates who pass the initial interview may receive a small paid test task: review our current local presence/GBP and provide the 5−10 highest-priority actions you would take first, with a short explanation of why.