Senior Media Buyer (Facebook, Dating)

Responsibilities:

• Launching and managing advertising campaigns Facebook
• Daily campaign optimization to achieve target KPIs (ROI, CPA, EPC, uEPC, CR, LTV).
• Performance analysis and decision-making based on data.
• Creating testing plans and running A/B tests for creatives, audiences, placements and bidding strategies.
• Finding profitable combinations of GEO / Offer / Creative / Audience / Traffic Source.
• Scaling profitable campaigns while maintaining target profitability.
• Monitoring traffic quality and compliance with platform and partner requirements.
• Preparing daily/weekly reports.
• Following internal processes, security policies and confidentiality requirements.

Requirements:

• 2+ years of experience as a Media Buyer / User Acquisition Manager.
• Experience with Dating Facebook — is a must
• Strong understanding of performance marketing metrics: * ROI * CPA * EPC * uEPC * CTR * CR * CPC * CPI * LTV
• Strong analytical skills and data-driven decision making.
• Experience with tracking platforms (Keitaro).
• Experience with A/B testing.
• Ability to evaluate and improve creative performance.
• Self-driven, responsible and result-oriented