PR Manager (Media)

About the Company

Biohackers World is a leading US-based conference and expo that brings together science, wellness, and community. With events in major cities (Los Angeles, Chicago, Miami, New York, San Francisco), we connect health innovators, visionary speakers, longevity experts, spirituality and health optimization enthusiasts into one transformative experience. We create an immersive environment where ideas are exchanged, collaborations are formed, and the future of health and technology is shaped.

Mission of the Role

We’re looking for a Media PR Manager to amplify our conference through two channels: earned media coverage and an influencer-driven affiliate program. You’ll build relationships with journalists, editors, and media outlets to secure coverage before, during, and after the event — and design and run an affiliate program that turns influencers into a scalable ticket-selling engine. This is a role for someone equally comfortable pitching a story to a newsroom and analyzing the conversion rate of an affiliate code.

Key Responsibilities

Media Relations

• Identify and build a portfolio of relevant media outlets, journalists, editors, podcasters, and content creators who cover health and wellness

• Develop long-term relationships with media in each event market and national media

• Pitch and secure press coverage — articles, interviews, previews, and video features — building momentum across pre-event, on-site, and post-event phases. Thought leadership year-round for media and expert opportunities.

• Develop press materials: media kits, press releases, story angles, and embargoed announcements tied to speaker reveals and program news

• Coordinate journalist and media partner access: onboard new media partners, coordinate interviews, and facilitate speaker introductions.

Influencer & Affiliate Program

• Manage the event’s affiliate program: commission structure, unique discount codes, tracking, payout mechanics, terms and conditions, and platform/tooling selection

• Recruit a large network of influencers and content creators — from niche micro-influencers to established voices — to feature the event across social channels, newsletters, podcasts, and YouTube

• Manage the full influencer lifecycle: outreach, negotiation, onboarding, briefs, creative guidance, performance tracking, and payment

• Equip influencers with assets and story hooks: speaker announcements, discount codes, ticket giveaways, behind-the-scenes access, and on-site experiences

Qualifications

• 4+ years in PR/media relations, communications, or influencer/partnership marketing
• Demonstrated success securing earned media placements (articles, features, broadcast) — please include examples
• Hands-on experience running an affiliate, ambassador, or referral program with measurable sales results
• Strong network-building instincts and excellent written and verbal communication
• Data fluency: comfortable tracking CTRs, conversion rates, and attributed sales, and reporting on them clearly
• Native or fluent English proficiency.