Єгор

Yehor Kravchenko
CMO / Head of Marketing / Growth

Kyiv, Ukraine | Open to Remote (EU/UK)

Email: [open contact info](look above in the "contact info" section) | Telegram: @mishkaboo
Phone: [open contact info](look above in the "contact info" section)

Summary
Growth & Marketing Leader with 9+ years of experience scaling acquisition and
revenue across US, UK, and EU markets.

Led cross-functional teams (20+) and owned full-funnel growth (acquisition →
revenue) through data-driven experimentation.

Expert in paid acquisition, funnel optimization, and growth systems, focused on
CAC/LTV efficiency and scalable revenue in competitive industries (EdTech, iGaming).

Core Skills
Growth & Strategy

● Full-funnel growth (Acquisition → Activation → Retention →
Revenue)
● Growth experimentation & A/B testing
● Go-to-market strategy
● Unit economics (CAC, LTV, ARPU, Unit Margin)

Performance & Acquisition

● Paid acquisition (Meta, Google, Native, Programmatic)
● Scaling paid channels with efficiency targets (ROAS / CAC)

Analytics & Data

● GA4, funnel analytics, cohort analysis
● Conversion rate optimization (CRO)
● Data-driven decision making

Leadership

● Cross-functional team leadership (marketing, product, design)
● Building growth processes & experimentation culture

Professional Experience
GoIT Turkey — Chief Marketing Officer

Apr 2025 – Present

● Owned full-funnel growth strategy (acquisition → conversion → revenue) for
EdTech product (EMEA)
● Scaled revenue 2x in 6 months while maintaining 300%+ ROMI through paid
acquisition and funnel optimization
● Led cross-functional team (20+) across acquisition, content, and product
marketing
● Improved conversion rates through structured experimentation (A/B testing,
landing pages, creatives)
● Built and implemented a scalable growth system with clear KPIs across funnel
stages
● Collaborated with product and sales teams to align acquisition with revenue
outcomes

BidsCube — Head of Marketing

Mar 2024 – Mar 2025

● Led marketing strategy for B2B AdTech product
● Supported go-to-market for new product, including positioning, messaging, and
website launch
● improved MQL → SQL conversion through user journey optimization and
analytics
● Conducted market and competitor research to identify growth opportunities
● Aligned marketing with product and business goals
● Worked with sales to improve pipeline quality and conversion

NDA (Gambling Startup) — Head of Performance Marketing

Jun 2023 – Mar 2024

● Built and scaled performance marketing team from scratch
● Managed multi-million dollar paid acquisition budgets
● Developed scalable acquisition funnels in highly competitive environments
● Focused on ROI optimization and rapid experimentation

Parimatch — Senior Media Buyer

Nov 2022 – May 2023

● Managed large-scale paid acquisition campaigns across multiple traffic sources
● Scaled traffic volumes while maintaining target CPA
● Identified and onboarded new advertising networks
● Optimized funnels and creatives to improve conversion rates

Adskeeper — Advertising Expert

Nov 2021 – Nov 2022

● Managed global advertising campaigns for international clients
● Optimized campaign performance and resolved technical issues
● Developed funnel strategies to improve client results

Everad — Team Lead (Media Buying)

Nov 2019 – Nov 2021

● Led media buying team and managed internal processes
● Implemented SaaS tools and technical solutions for team efficiency
● Worked with hosting, domains, and affiliate platforms

NDA — Co-owner, Media Buying Team

Dec 2017 – Nov 2019

● Built and operated own media buying team
● Managed financial operations and campaign performance
● Solved technical and operational challenges

Govitall — PPC Specialist

Jul 2017 – Dec 2017

● Managed Google Ads campaigns for US market
● Developed advertising strategies for product promotion

Hexa LLC — PPC Specialist

Aug 2016 – Jul 2017

● Launched and optimized paid campaigns based on KPIs
● Developed campaign structures and performance strategies

Languages English — C1 (Advanced)
Ukrainian — Native

Education National Technical University of Ukraine “Kyiv Polytechnic Institute”
2010 – 2015
Master's degree - Marketing

Additional Information Experience across Tier 1 and global markets
Strong background in performance marketing within EdTech and iGaming verticals
Hands-on and strategic leader with deep technical understanding of marketing
infrastructure