Таня

Tetiana Moroz
DIGITAL MARKETING SPECIALIST
Location: Lviv, Ukraine (Ready to work remotely)
Phone: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)
Telegram: @tania_link
LinkedIn: Tania Moroz

SUMMARY
Digital Marketer with a passion for helping brands stand out and achieve real results. I have a strong foundation in SEO,
content marketing, and social media advertising, with knowledge of tools like Google Ads, Meta Ads Manager, and
Google Analytics. My combination of analytical thinking and creative approach allows me to build effective marketing
strategies, understand target audiences, and optimize campaigns. I’m always eager to learn about the latest industry
trends, refine my skills, and contribute to exciting projects that help businesses grow.
SKILLS
Digital Advertising: Google Ads, Meta Ads, campaign creation, keyword research, audience targeting, campaign
optimization
Social Media Marketing (SMM): Instagram, Facebook, content planning, audience engagement, influencer
collaborations, social media strategy
SEO: On-page optimization, keyword research, competitor analysis, basic link-building strategies
Analytics: Google Analytics, Meta Business Suite, performance tracking, campaign performance analysis
Email Marketing: Campaign creation, A/B testing, email optimization, customer outreach
Copywriting: Engaging and persuasive advertising content creation
Market Research & Strategy: Research tools, trend analysis, audience segmentation
English: Intermediate
TOOLS
Google Ads, Google Ads Library, Google Keyword Planner, Google Analytics 4, Meta Business Manager, Meta Ads,
Meta Ads Library, Microsoft Excel / Google Sheets, Social Media Platforms (Facebook, Instagram, LinkedIn), Email
Marketing Tools (SendPulse, Mailchimp), SEO Tools (SEMrush, Ahrefs, Serpstat)
PROJECT
Digital Marketing Specialist
Portfolio Project: Presentation
Responsibilities:
Market & Business Analysis: Conducted SWOT, competitor, and market research to set short-term business goals
and KPIs.
Customer Acquisition: Designed performance marketing campaigns for Google Ads and Meta Ads, backed by
keyword research and SEO optimization.
Retention & Content: Created email remarketing flows and a 2-week social media content calendar to drive
conversions.
EDUCATION
Lviv Professional College of Food Technologies and Business — National University of Food Technologies
ADDITIONAL EDUCATION
Digital Marketing Basics course at Mate academy — Certificate
Basic Web Development knowledge of HTML, CSS, and JavaScript fundamentals, facilitating technical SEO
execution and smooth collaboration with web development teams — Certificate