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MARHARYTA YURCHENKO
MARKETING MANAGER
DIGITAL STRATEGY & EVENT PRODUCTION

Kyiv [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

Marketing Manager with 4+ years of experience in digital marketing, communications, and event
management. Skilled in project coordination, content strategy, and client relations. Focused on
delivering impactful campaigns that drive engagement and business growth.

CORE COMPETENCIES

Event Management (online & offline): conferences, workshops, corporate events
Digital Marketing Strategy & Campaign Management
Project Coordination & Cross-functional Collaboration
Content Creation & Copywriting
Client Communication & Stakeholder Management
Budget Planning & Resource Allocation
Brand Development & Creative Strategy

TECHNICAL SKILLS

Marketing & Analytics Tools: Google Analytics, Meta Ads, Mailchimp, CRM systems.
Project Management: Asana, Notion,
Design & Editing: Canva, Figma
Productivity & Reporting: Google Workspace, MS Excel, PowerPoint, Outlook

SOFT SKILLS

Strategic Thinking & Initiative
Excellent Presentation & Negotiation Skills
Adaptability in Fast-changing Environments
Team Leadership & Mentoring
Attention to Detail & Organizational Precision
EDUCATION
Bachelor of Sciences, Social Sciences 2018-2021
with major in Communication Sciences
Institution: Vrije University and Ugent

Master of Sciences, Digital Media and 2021-2022
Society

Institution: KU Leuven

WORK EXPERIENCE

October 2021- July 2022
Marketing Assistant

Sofico

Coordinated and executed the Sofico Ghent Marathon, handling logistics, vendor management,
and event communications.
Worked with over 20 universities to deliver recruitment campaigns and establish new
partnerships.
Produced 20+ website articles and conducted 10+ internal interviews to enhance corporate
storytelling.
Managed internal and external communications, including PR outreach, press releases,
and social media campaigns.
Supported video production for LinkedIn and Facebook to increase brand visibility.

Marketing Manager

Modern Expo May 2023- February 2024

Served as Product Owner for the corporate website, managing UX improvements and digital
content strategy.
Collaborated with external IT developers to implement new web features and system updates.
Acted as a liaison between internal teams (logistics, sales, support) and the IT department to
synchronize digital initiatives.
Collected business requirements from departments, structured them into actionable tasks,
and ensured timely feature delivery.
Managed and nurtured web-generated leads, aligning digital funnel performance with
marketing objectives.
Delivered projects within defined scope, budget, and timeline.
 Marketing Manager / Project Manager

Get IT Done Agency May 2024- Present

Organized online & offline events for IT companies for 300+ attendees, resulting in +25% brand
visibility and lead generation
Manage event logistics, vendor negotiations, budgeting, and promotional campaigns end to
end.
Develop and launch email marketing campaigns to drive registration and post-event
engagement (+25% open rate growth).

Lead PR and media outreach for event promotion, including press releases and influencer
collaborations.
Maintain strong client relationships through consistent communication and progress reporting.
Oversee multiple projects simultaneously, ensuring on-time delivery and alignment with client
goals.

LICENSES AND CERTIFICATIONS

Strategic Marketing
from Projector Institute

Defining target audience
Product placement
Developing a marketing strategy Content marketing and promotion Budgeting
Foundation of digital marketing

The Fundamentals of Digital Marketing
from Google Garage

Planning online business strategies Search ads
Implementing social media strategies Content marketing
Email marketing

LANGUAGES

Ukrainian (Native) · English (C1) · Dutch (B1) · Polish (A2) · French (A1)