Андрій

ANDRII YAREMCHUK

A M A Z O N P P C
S P E C I A L I S T

As an Amazon PPC Specialist, my primary goal
Phone [open contact info](look above in the "contact info" section)
is to achieve optimal visibility and conversions
WhatsApp [open contact info](look above in the "contact info" section) for products on the Amazon platform to
Telegram [open contact info](look above in the "contact info" section) achieve the best ROI (and targeted ACOS and
E-mail: ROAS) for the client. My work aims to provide
[open contact info](look above in the "contact info" section) I
an effective advertising strategy and maximize
Facebook: Andrew Yaremchuk
the success of Amazon products.

LANGUAGE SUMMARY As a specialist with five years of experience, I
Ukrainian: Native understand that a proper strategy and
English: Conversational continuous work with advertising are crucial
Russian: Advanced because they ensure that your products
remain visible in a competitive Amazon
marketplace, allowing you to maintain
EDUCATION
consistent brand exposure and capture
2007-2012 - Odessa National Law potential customers' attention.
Academy
2018 - training an Amazon PPC
with an advertising mentor
2019 - Freedom Ticket course by
Helium10
2019 - Amazon PPC Masters course
2019 and 2022 - Google Digital
workshop Certification
2019 - Amazon Small Business
Academy
2022 - Amazon Advertising
foundations Certification
 SERVICES:
1. Campaign Strategy Development: Tailoring campaign strategies to your objectives.

2. Sponsored Campaign Management:
- Launching and optimizing Sponsored Products, Brands, and Display Campaigns.
- Utilizing Keyword Targeting and Product Targeting techniques.
- Crafting compliant promotional messaging, headlines, and images.
- Establishing a comprehensive semantic core and collecting relevant semantics.

3. Comprehensive Report Analysis: Thoroughly assessing search terms, keywords,
placements, campaigns, and advertised product reports.

4. Bid and Budget Optimization: Enhancing campaign efficiency and returns through
refined bids and budgets.

5. Targeting Optimization: Elevating campaign performance through refined
Keywords, Placements, and Product targeting.

6. Effectiveness Analysis: Evaluating campaigns based on key indicators like ACOS,
ROAS, CTR, and CVR, etc.

7. Market Monitoring: Keeping up-to-date with Amazon updates and studying
competitor advertising strategies.

Achievements:
1. Increase sales for handmade products, after 8 months out of stock from 0 to 40k with ACOS
18%.

2. Increased sales for seasonal summer products (sand scoop for metal detecting) in non-
seasonal months - January, February, and March from 130k up to 170k with 13.7% ACOS

3. Decreased ACOS from 45.9% to 23.93% in the first month by optimizing, restarting, and
disabling non-performing campaigns

Work cases you can check n the next pages.
 Case 1
Category of products: Patio, Lawn & Garden
The goals for this client were to audit and organize advertising campaigns on the ad
manager, to finish the high season with the optimal ACOS, and to increase sales in
months with low demand.

What was done:
1. Reconfigured advertising campaigns for practical work in the high season.
2. Organized advertising campaigns in the ads manager (since the advertising
campaigns that were created before joining the project were created incorrectly (there
were a large number of campaigns targeting the same keywords on a lot of campaigns
with the same match types).
3. Optimized advertising costs.
4. Increased sales with optimal ACOS.
5. Increased organic keyword rank.
6. At the end of March (last month of cooperation): TOP organic positions of high search
volume keyword and 8 "Amazon Choice".
 Case 2
Category of products: Home Decor
The main goal is to sell the product with ACOS lower than 10% because low margin.
What was done:
1. Optimized the existing campaigns: moved not performing keywords into the negative
targeting, adding the new, relevant keywords with low search volume.
2. Added new Sponsored Products and Sponsored Brand campaigns.
3. Optimized keywords, bidding, and budgets.
4. The results: 84,698 impressions, and 1,054 clicks with an average CPC of $0.15. ACOS
5.68% and ROAS 17.61%, which is appropriate for a client's goals.
 Case 3
Category of products: Arts, Crafts & Sewing
The main goal is to sell the product with ACOS lower than 20% and ROAS higher than
5% for products with a low quantity of reviews (from 0 to 4).
What was done:
1. Thorough research of keywords of competitors (organic and sponsored keywords).
2. Launching Sponsored Products Ads of relevant keywords only.
3. Optimized keywords, bidding, and budgets.
4. The results in the first 60 days: ACOS 14.21% and ROAS 7.04%, which is appropriate for
a client's goals.
 Certificate
Amazon Advertising foundations Certification
 Certificate
Google Digital Workshop Certificate