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Work experience

Digital marketing specialist, Internet Marketer

from 10.2019 to 04.2026 (6 years 7 months)
Web Media Solution, Дистанційно (Маркетинг, реклама, PR)

KEY EXPERIENCE AND COMPETENCES (SUMMARY OF QUALIFICATIONS)

PERFORMANCE MARKETING AND MEDIA BUYING

• Scaling the RC: Developed and optimized Google Ads (Search, PMax, Shopping) and Meta Ads strategies, increasing ROAS by 350% while doubling the budget ($10k+/month).

• Conversion and A/B testing: Conducted split tests of creatives, offers and landing pages, which reduced CAC by 23% and increased page CR by 15%.

• Pitfalls and CPL: Designed multi-level lead generation and remarketing pitfalls for E-commerce/SaaS, reducing CPL by 57%.

• Product metrics: In synergy with the development and content teams, optimized UI/UX, reducing Bounce Rate by 53% and increasing AOV by 37%.

SMM, SOCIAL PERFORMANCE & ORM

• Cross-platform promotion: Implemented comprehensive SMM strategies (Facebook, Instagram, Telegram, X, Reddit, Pinterest), increasing total reach by 240%.

• Targeted Ads: Optimized targeted campaigns in Meta Ads, LinkedIn, X, Reddit and Telegram, reducing CPL/CPA by 30% while increasing sales conversion.

• Short-Form Video: Organized a full cycle of Reels/Shorts/Stories creation, attracting 30k new subscribers and increasing ER by 41%.

• ORM & Social SEO: Implemented mention monitoring and negative leveling algorithms (increasing loyalty by 32%), packaged business profiles for internal social media search.

SEO, GEO & AI SEARCH OPTIMIZATION (AIO)

• GEO Strategy (AI search engines): Implemented Generative Engine Optimization under ChatGPT Search, Gemini, Perplexity and Copilot, ensuring the brand was in the top citations of AI models.

• Google AIO/SGE: Adapted the content matrix and site structure to the requirements of AI Overviews to display pages in Featured Snippets.

• Semantic SEO & E-E-A-T: Configured structured data (Schema.org/JSON-LD) and E-E-A-T standards, which increased organic traffic by 45%.

• AI Content & Entities:
Automating semantic clustering through AI (speeding up indexing by 3 times, reducing the cost of content by 38%), optimized digital entities (Entities) and Brand visibility.

Core Web Vitals & Mobile performance:
SEO optimization is ideal for Core Web Vitals to increase the visibility of pages on mobile and desktops for the stability of the interface and to reduce behavioral factors and rankings.

AI SALES AUTOMATION & ADVANCED ANALYTICS

• AI Agents & Automation: Designed and integrated autonomous AI agents and online sales managers to quickly process leads, increase First Touch CR and reduce Churn Rate (Retention).

• End-to-end Analytics: Built end-to-end analytics through Cometly, Segment, Ruler Analytics and PixelYourSite, ensuring 100% attribution accuracy across channels.

• Product Analytics: Configured comprehensive web analytics based on GA4, GTM and GSC with custom events and E-commerce tracking to track LTV, ROMI, ROAS, CAC and Customer Journey.

Marketing manager, internet marketer

from 11.2012 to 12.2019 (7 years 2 months)
IT Solutions Ltd, Дистанційно (IT)

•Organization of production, commercial and economic activities of the enterprise (procurement of services and products, sales of its own products and services);
•Marketing of it products (procurement of services, sales of solutions, advertising in channels, promotion on the web, events, planning);
•Marketing and sales management;
•Planning activities and monitoring performance of planned indicators;
•Analysis and control of financial and economic indicators of marketing activities;
•Monitoring the implementation of the plan and adjusting the company's development strategy
•Participation in contract preparation, contract negotiations
•Introduction of an active procurement / sales system
•Participation in the development, preparation and sale of it products and services
•Communication with clients from USA and EU,
•Personnel management of the marketing / sales department (personnel planning, setting tasks, monitoring the implementation of plans by the marketing team and sales department);
•Monitoring and analysis of the market (competitive environment);
•Monitoring trends the development of it technologies
•Development and implementation of loyalty programs for existing customers (partners);
•The expansion of the customer base;
•Negotiating with key customers;
•Development of product promotion programs
•Development and improvement of the company's website
•Social media marketing strategy

Education

MIB

MBA Marketing, Kyiv
Higher, from 2007 to 2013 (6 years)

International Master Degree Program
• International Marketing
• Integrated Marketing
• Online Media and Social Marketing
• Management of Marketing
• Management of Information Technology
• Project finance and investment planning for Marketing and IT

Additional education and certificates

PMD "Digital Marketing", LІC, Kyiv,

2014, 12 months

Courses: Integrated Computer Technologies for Business - ONPU, Odesa

2008, 6 months

Courses: Managing the Economy of an Enterprise and Organization - OSEU, Odesa

2007, 6 months

Courses: Chat Bots - The Automation of Website lead generation

2018, 3 months

Courses: Search Engine Optimization and Search Engine Promotion of Websites

2013, 6 months

Knowledge and skills

• Majestic
• Meta Ads
• Facebook Ads Manager
• MS Excel
• Google Analytics
• Google Tag Manager
• SEO
• Ahrefs
• Serpstat
• Google Search Console
• Screaming Frog SEO Spider
• Умение анализировать
• CMS
• Google
• SEMrush
• Google My Business
• Продвижение
• Контент-маркетинг
• Самостоятельность
• Лидогенерация
• WordPress
• OpenCart
• Розробка SEO-стратегій
• Анализ сайта
• Анализ контента сайта
• Продвижение сайта
• Оптимизация сайта
• Технические задания
• Збір семантичного ядра
• Лінкбілдинг
• Дисциплінованість
• HTML
• Уміння аналізувати
• Google Ads
• CSS
• Розробка контент-плану
• Налаштування контекстної реклами
• Розробка маркетингової стратегії
• AI-Driven SEO
• GeoSearch
• Ведення E-commerce проєктів
• E-commerce дизайн
• E-commerce SEO
• Google Indexing
• GEO оптимізація контенту
• AEO оптимизація
• Programmatic SEO
• AI-копірайтинг
• Webflow
• Розробка сайтів на Shopify

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

EXECUTIVE SUMMARY & CORE VALUE PROPOSITION

Digital Marketing & Growth Lead with 9+ years of experience driving scalable user acquisition, organic search dominance, and multi-channel performance strategies across E-commerce, SaaS, FinTech, B2B, and D2C brands. Expert in unifying Performance Marketing, GEO/SEO (AI Search Optimization), and Conversion Rate Optimization (CRO) with AI sales automation to lower CAC, maximize ROAS, and eliminate revenue bottlenecks.

CAC & ROAS Optimization: Eliminate marketing waste and boost ROMI by leveraging precise multi-touch attribution (Cometly, Segment, GA4) and aggressive A/B testing.

Predictable Pipeline Growth: Turn underperforming channels into scalable acquisition funnels spanning Paid Media, GEO/SEO, and Social Performance.

Conversion & Retention Scaling: Optimize UX/UI, deploy autonomous AI sales agents for instant lead qualification, and architect automated email/retention flows to lower churn and maximize LTV.

CORE COMPETENCIES & EXPERTISE

Paid Media & Affiliate Buying: Google Ads (PMax/Search/Shopping), Meta, TikTok, Microsoft/Bing, Amazon Ads, Programmatic/DSPs (Taboola, AdRoll), Affiliate/CPA Networks (MaxBounty, ClickDealer, Dr.Cash, Pin-Up Partners).

SEO, GEO & AI Search: Generative Engine Optimization (ChatGPT Search, Perplexity, Gemini, Copilot, Claude), Entity-Based SEO, E-E-A-T Framework, Schema/JSON-LD, Technical Audits.

CRO, Funnel Architecture & AI Automation: A/B Testing, Heatmaps, Autonomous AI Sales Agents, CRM Workflows, Lead Scoring, Email Retention.

Advanced Analytics: GA4, GTM, GSC, Cometly, Segment, Ruler Analytics, Multi-Touch Attribution, Cohort & LTV Analysis.

KEY ACHIEVEMENTS & TRACK RECORD

Growth, Revenue & Conversion Rate Optimization (CRO)

Revenue Scaling: Re-engineered performance marketing frameworks and sales funnels, expanding overall online order volume by 200%–500% within 3–6 months.

CRO & UX Masterclass: Redesigned landing pages and checkout flows, boosting corporate site CR up to 27% and E-commerce CR to 15%–30% (achieving a 10%–15% first-visit registration rate).

Behavioral Factor Elevation: Reduced bounce rates by 40%+ within 5 months, increasing average session duration to 7–15 minutes (5–14 pages/session) and feeding sales teams exclusively warm/hot leads.

High-Volume Lead Generation: Architected end-to-end performance funnels that scaled qualified lead volume from 1,000 to 15,000+ monthly leads.

Performance Marketing, Paid Media & Media Buying

Multi-Channel Campaigns: Designed high-ROI acquisition strategies across Google, Meta, Amazon, TikTok, Microsoft, Telegram, X, and programmatic/native platforms (Taboola, MGID, PropellerAds), achieving ad CTRs of 15%–45%.

Budget Efficiency: Reduced overall Cost-Per-Click (CPC) and Cost-Per-Acquisition (CPA) by 50%–58% from baseline rates through dynamic creative testing and precise audience segmentation.

Automated Retention & Base Building: Built automated lifecycle email workflows, growing engaged email subscriber bases from scratch to 20,000+ contacts within 3–5 months.

SEO, GEO (AI Search) & Organic Scaling

Traffic Scaling & High-Load Optimization: Scaled organic web traffic from 10,000 to 100,000+ daily unique visitors (100k+ sessions in 3 months) via technical SEO, entity mapping, and vector search alignment.

AI Search Dominance (GEO): Engineered Generative Engine Optimization strategies to capture brand citations across Copilot, Claude, Perplexity, ChatGPT, and Gemini, while securing TOP 3–5 Google rankings for 500–1,000 commercial keywords monthly.

Semantic & Authority Expansion: Built semantic cores exceeding 10k+ queries (adding 5k+ phrases in the first 90 days) and executed white-hat link-building campaigns, driving 300%–500% organic traffic growth across 15+ complex niches.

PORTFOLIO:

- Decor and Home: Seventh avenue
- Beauty shops: Beauty brands
- Homes and rooms for rent: Bungalow
- Gold and diamonds selling: Cash For Gold Usa
- Medical hospital: Overlake Hospital
- European shopping platform: Tradeinn
- Meditation Services: Meditate happier
- Home Furniture and Goods Store: Home store and more
- Health and Lifestyle Medicine: Corewell health
- Hunting, fishing, tourism: Guidefitter
- Credit managing: Bip.credit
- Home services: Home depot
- Cryptocurrency exchange and wallet: Paybis
- Home Products: Doitbest
- Real estate rental: Furnished finder
- Home solutions and home goods: Homary
- Payday loans and cash: Checkngo
- Ammunition online-shop: Outdoor limited
- Home Service Professionals: Home stars
- Beauty products delivery: Birch box
- Worldwide proxy servers: Proxy rack
- Financial Services Company: Fig loans
- Construction and engineering: Turner construction
- Travel and Hotels: Travelocity
- Home and garden specialists: Home advisor
- Marshfield Medical Clinic: Marshfield clinic
- Hoekstra Electrical and Industrial: Hoekstra electric

Write to me:
WhatsApp & Telegram: [open contact info](look above in the "contact info" section)