Ульяна

ULIANA HARNA
Email: [open contact info](look above in the "contact info" section) | LinkedIn: [open contact info](look above in the "contact info" section)
PROFESSIONAL SUMMARY
Dynamic marketing professional with a proven track record in developing and implementing successful marketing
strategies. Possessing a solid foundation in intellectual property marketing and three years of practical experience
in the fast-evolving realms of blockchain and cryptocurrency startups. Skilled in leveraging market trends and
consumer insights to drive impactful campaigns. Dedicated to continuous learning and staying abreast of industry
advancements.
EDUCATION
Bachelor's degree in Marketing Kharkiv, Ukraine
National Technical University "Kharkiv Polytechnic Institute" [ 09/2020 – Current ]
Awarded Presidential Scholarship
Published scientific research and participated in academic conferences
Online Academic Mobility courses in Digital Marketing Almaty, Kazakhstan (remote)
Almaty Management University [ 01/2022 – 05/2022 ]
Erasmus+ in International Business Rijeka, Croatia
University of Rijeka [ 04/2022 – 09/2023 ]
Participated in EFRI International Business Workshops
Volunteered with the student organization Szsur
WORK EXPERIENCE
European cryptocurrency exchange Kharkiv, Ukraine (remote)
Community manager and technical customer support [ 10/2023 – Current ]
• Led proactive community engagement strategies, enhancing brand perception.
• Fostered daily customer interactions, analyzing consumer needs to discern nuanced consumer behavior
patterns.
• Demonstrated proficiency in resolving technical inquiries, boasting a 90% success rate in case resolution.
OSTOLEX | Software Development Company Tallinn, Estonia (remote)
Marketing manager and SMM manager [ 05/2022 – Current ]
• Developed market entry strategies for Web3 gaming, fostering partner collaborations that attracted $15k in
advertising investments.
• Conducted market, competitor, and audience analyses for project adaptation, collaborating with
development and design teams while delegating tasks.
• Managed subsidiary projects, resulting in 200+ new users per month, and conducted subsequent analytics
of marketing campaign results.
ITSyndicate OU | DevOps outsource company Tallinn, Estonia (remote)
Sales engineer [ 02/2023 – 11/2023 ]
• Developed and implemented marketing strategies, and increased company visibility in the USA market.
• Designed and implemented go-to-market strategy, client profile, marketing funnels, and sales sequences.
Improving sales process efficiency and speeding up onboarding by 30%.
• Boosted automated lead flow by 20 leads per month and conducted 50+ client calls.
Commercial and non-commercial marketing projects Kharkiv, Ukraine
SMM manager [ 02/2020 – 11/2022 ]
• Crafted comprehensive promotion strategies tailored to new business ventures, integrating targeted
advertising methodologies.
• Orchestrated targeted advertising campaigns yielding 100+ potential followers weekly across social media
platforms.
• Curated compelling content for corporate profiles, enhancing brand visibility and engagement across 5
companies' digital assets.
• Conducted a workshop with 150 people.
ADDITIONAL INFORMATION
Skills and Competencies: MS Office, Google Suite, AWS partner: Sales accredetation (business), Research, Data
Analysis, SMM Analytics, Critical Thinking, Problem-Solving, Leadership, Teamwork, Communication,
Proactiveness.
Languages: English (B2), Ukrainian (C2), Russian (C2), Croatian (A2).
Interests: Blockchain, Web3, Marketing strategies, Digital marketing, Data analytics.