Yulian

YULIAN OHONOVSKYI
SMM · CONTENT · COMMUNITY MANAGER
[open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section) · Lviv, Ukraine
[open contact info](look above in the "contact info" section) · Portfolio: case studies & video work

PROFILE

Community-first content manager with an engineer's brain. I build and structure online communities, direct video content from concept
to publish, and lead cross-functional creative teams. A Computer Science background lets me work directly with developers — not just
around them — making me a rare bridge between technical product teams and audience-facing content. Known for turning chaotic, fast-
growing projects into organized, self-sustaining ecosystems: from rebuilding a Web3 Discord community from scratch to running a 5-
channel multilingual YouTube network as CMO.

CORE SKILLS

▪ Discord community structuring & moderation systems ▪ CTR & thumbnail optimization, YouTube Analytics
▪ Crisis communication & moderator team leadership ▪ Creative team hiring, briefs & coordination
▪ Trailer direction: narrative, shot selection, references ▪ Dev–designer–marketing cross-team workflow
▪ Multilingual YouTube channel growth (5 channels, 4 languages) ▪ Fundraising & sponsorship outreach

WORK EXPERIENCE

SMM & Content Manager Jun – Sep 2025
Armageddonica Gamedev — Unity-based game project
• Trailer direction: directed trailers and dev-blog videos from raw in-engine Unity footage: shot selection, narrative structure,
reference research
• In-engine work: worked directly in Unity — recorded gameplay, staged scenes, coordinated capture tasks with programmers and
designers
• Video & analytics: produced short & long-form video and iterated formats based on YouTube Analytics
• Brand & conference: partnered with the marketing team on visual brand style; presented the game at a gaming conference
• Production ops: built the video production plan and owned communication between departments

YouTube Content Creator & CMO Jun 2024 – May 2025
Independent multi-channel network — 5 channels, 4 languages (EN, AR, FR, ES)
• Built the team: 6 months as CMO: sourced, tested, and managed a scriptwriting team (recruitment, test tasks, coordination); kept
content pipelines 2+ weeks ahead
• Research: researched trending manga/content niches and built rolling content plans across all channels
• Ran production: owned the full production cycle — script editing, AI-assisted editing (Filmora + 11Labs, HeyGen, LumaLabs, DeepL),
thumbnail design and CTR testing (Copilot, Canva, MS Designer)
• Measured everything: tracked cost-per-video and production performance in Excel; iterated formats based on YouTube Analytics;
optimized videos for YouTube algorithms and target audiences
• Grew reach: ran cross-promo collaborations with other creators to grow reach organically

SMM & Community Manager & IT 2021 – 2022
Cybergothica Gamedev — Web3 / NFT game project
• Community turnaround: rebuilt an unstructured Discord community into a fully moderated ecosystem with clear rules, roles, and
channels; launched Discord as the core of the community game
• Team leadership: recruited and led the moderator team; wrote communication guidelines and personally ran crisis-period
communications

• Strategy: ran brainstorming sessions for community offers and long-term community strategy; worked in Scrum
• Public face: pitched the project live at a crypto conference in Kyiv; co-wrote a grant application to a crypto fund that was approved
• Partnerships & Web3: negotiated with influencers and companies on NFT card-payment integration; developed Web3 functionality
and handled NFT distribution
• Content: edited trailers and promoted content on Twitter and Reddit

Volunteer — Fundraising & PR Mar 2021 – May 2025
BEST Lviv — Board of European Students of Technology (NGO)
• Fundraising: negotiated sponsorships and company partnerships to fund student engineering events
• Flagship events: European BEST Engineering Competition (EBEC'2021), Engineering Job Fair (EJF'2021, EJF'2023), Hackathon'2021,
BEST Company Inside (BCI'2023)

KEY PROJECT

Marketing Strategy for Witex.UA Odesa (B2B) 2026
Capstone project for a real client — Projector Online Institute, Digital Marketing course
• Research: full-cycle B2B strategy for a premium flooring distributor: competitor analysis (5 players), in-depth interviews with
designers, architects & tender managers, and a 9-stage Customer Journey Map with pains and verbatim quotes
• Insight to positioning: key finding — in this B2B segment trust in a specific manager outweighs the brand; built the positioning
"Witex — where the foundation starts with the right person" on top of it
• Strategy & defense: designed 3 growth hypotheses with funnels, KPIs and budgets (Instagram content system, influencer
integrations, closed showroom events) totaling ~310-360K UAH; defended the strategy live before the client

ADDITIONAL EXPERIENCE

Logistics Coordinator / IT Support — Carbondata Oct 2025 – Present
HIPAA-compliant workflows with Mega Aid Pharmacy; signature collection via inbound/outbound call line in the logistics department.
Customer Support Specialist — Simply Contact Jun 2024 – Mar 2025
Flight booking management for Wizz Air and live-chat support for Bolt — high-volume, multilingual customer communication.
C# Trainee Developer — Smack OK (startup) Mar – Aug 2023
HTML, CSS, TypeScript + Angular, ASP.NET, WebSockets, Razor, SQL; Scrum Master experience.

EDUCATION

Digital Marketing & SMM Manager — Advanced Training Course 2026
Projector Online Institute

Master's degree (M.Sc.), System Analysis 2023 – 2025
Lviv Polytechnic National University
Co-author, published research on information systems & content-analysis — Lviv Polytechnic Bulletin (2023); paper presented at an international
conference, Boston (2025)

Bachelor's degree (B.Sc.), Computer Science 2018 – 2022
Lviv Polytechnic National University

CERTIFICATIONS & INTERNATIONAL EXPERIENCE

• IT Step Academy & C# Online Marathon
• Ecological Exchange Program — Rome, Italy (university-level)
• Cultural Exchange Programs — Istanbul, Turkey & Athens, Greece

LANGUAGES

• Ukrainian — Native · English — Pre-Advanced