Contact information

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Work experience

PPC-спеціаліст

from 01.2024 to now (2 years 10 months)

-Monitoring and analysis of key metrics: Conversion, CPA, CPC, CTR, CR, etc, and prompt response to their change. Analysis of the effectiveness of advertising campaign
-Evaluation of the results of experiments, analysis of A/B tests
-Development of a strategy for optimizing advertising campaigns

PPC-спеціаліст

from 11.2022 to 01.2024 (1 year 3 months)
Cleveroad, Дніпро (IT)

-Monitoring and analysis of key metrics: Conversion, CPA, CPC, CTR, CR, etc, and prompt response to their change. Analysis of the effectiveness of advertising campaign
-Evaluation of the results of experiments, analysis of A/B tests
-Development of a strategy for optimizing advertising campaigns

PPC-спеціаліст

from 10.2020 to 10.2022 (2 years)
Pinta WebWere, Дніпро (IT)

-Working with Google Adwords/Analytics:
-Preparation for the launch of advertising in Google Ads: selection of keywords, negative keywords, uploading a feed.
-Setting up a merchant center;
-Setting up and optimization Google Ads campaigns;
-Writing advertisements;
-Goal setting with Google Tag Manager;
-Creation of Google Data Studio reports;
-Writing technical specifications for designers and programmers
-Creation of simple banner

Education

Национальный технический университет "Днепровская Политехника"

Підприємництво та біржова діяльність, Дніпро
Higher, from 2014 to 2018 (4 years)

Additional education and certificates

Course at the IMT Academy - "PPC Specialist"

2020, 4 місяці

Knowledge and skills

• Google Ads
• Налаштування контекстної реклами
• Digital-маркетинг
• Google Analytics
• Розробка маркетингової стратегії
• Google Tag Manager
• Facebook Ads Manager
• Лідогенерація
• Google Search Console
• Ahrefs
• Serpstat
• Розрахунок ROMI

Language proficiencies

English — average