Валерія

VALERIIA KACHALOVA | Junior Affiliate Manager
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

valeriiaaa_18 Kharkiv, Ukraine

PROFILE SUMMARY

Results-oriented professional with 3+ years of experience in project coordination, business operations, digital marketing, and
executive support, including experience in the iGaming and affiliate marketing industries. Skilled in managing cross-functional
projects, coordinating teams and contractors, optimizing workflows, and organizing international conferences. Experienced in
marketing analytics, KPI reporting, budget tracking, and operational process management. Strong organizational, analytical, and
problem-solving skills, with a focus on efficiency, business growth, and continuous professional development.

HARD SKILLS
Project Coordination & Task Management: Coordinating cross-functional projects, managing deadlines, tracking task completion,
and organizing workflows using Asana.
Operations Management: Supporting daily business operations, optimizing workflows, developing internal procedures, and
coordinating operational processes.
Contractor & Vendor Management: Sourcing and selecting contractors, negotiating terms, preparing project briefs, monitoring
budgets, and ensuring timely project delivery.
Digital Marketing Coordination: Supporting marketing activities across Google Ads, Meta Ads, SMM, PR, and content marketing
channels.
Marketing Analytics & KPI Reporting: Monitoring and analyzing CTR, CR, CPC, CPL, CPA, and other performance metrics;
preparing analytical reports.
Event & Conference Management: Coordinating international conferences, exhibitions, booth production, branded merchandise,
logistics, and promotional materials.
Budget Planning & Cost Control: Preparing cost estimates, tracking project expenses, managing invoices, and coordinating
vendor payments.
Affiliate Marketing & iGaming: Understanding affiliate marketing processes, CPA, RevShare, and Hybrid models, conversion
funnels, and key performance indicators.
CRM & Data Management: Maintaining CRM records, organizing databases, tracking leads, and supporting client communication.
Business Documentation & Reporting: Preparing presentations, Standard Operating Procedures (SOPs), operational reports,
spreadsheets, and internal documentation using Microsoft Office and Google Workspace.
Executive Support & Calendar Management: Managing executive schedules, organizing meetings, coordinating communications,
and following up on action items.
Sales & Lead Management: Qualifying potential clients, managing outbound communications, supporting client engagement, and
preparing commercial proposals.
WORK EXPERIENCE

CEO assistant | bigtraff.partners | Affiliate network (Gambling Vertical) | Januar 2025 – present
Provide operational and administrative support to the CEO, including calendar management, meeting coordination,
task prioritization, and follow-up on action items.
Coordinate cross-functional projects involving Marketing, Design, SMM, Affiliate, and Support teams, ensuring timely
task execution and effective communication.
Manage project workflows using Asana, tracking deadlines, priorities, progress, and deliverables.
Source and coordinate external vendors and contractors, prepare project briefs, negotiate terms, and monitor project
execution.
Coordinate the company's participation in international iGaming conferences, including booth preparation, branded
merchandise, promotional materials, logistics, and communication with event organizers.
Support digital marketing initiatives across Google Ads, Meta Ads, PR, SMM, and content marketing channels.
Prepare marketing performance reports, monitor key metrics (CTR, CR, CPC, CPR), and analyze advertising
campaign results.
Provide operational support for OneBot, a SaaS product, including marketing coordination, messaging campaigns,
communications, and educational content.
Develop internal documentation, SOPs, presentations, reports, and operational guidelines.
Coordinate invoices, vendor payments, and project-related expenses.

Marketing assistant | Barks.ua | Building company | April 2024 – December 2024
Presentation of POS material layouts.
Monitoring prices for POS materials.
Selecting contractors for the production of POS materials.
Assistance in organizing photo shoots, exhibitions, seminars, and presentations.
Participation in the development and implementation of SMM strategies.
Maintaining ongoing reports on the effectiveness of advertising campaigns.
Experience in working with POS materials and knowledge of the market.
Ability to work with designers and contractors.
Performance Analysis in Google Ads: Regularly reviewed key metrics such as Clicks, Cost Per Click (CPC), and Cost Per
Lead (CPL) to measure and enhance campaign performance; utilized Google Analytics to identify high-performing keywords
and understand user behavior post-click, ensuring that marketing strategies were aligned with user engagement and
conversion trends.
Keyword Optimization: Regularly reviews the Search Terms report to find new keywords to target and adjust keyword
strategy accordingly.
Product Presentation: Proficient in articulating product features and benefits to potential clients through social media
platforms and other online channels, enhancing brand visibility and market reach.

Pre-Sales Manager | Barks.ua | Building company | August 2023 – April 2024
Attracting new clients and selling to existing ones through all available channels (phone, meetings, online meetings,
exhibitions, website inquiries).
CRM Management: timely and quality maintenance of CRM on a daily basis.
Outbound Calls: skilled in making a specified number of cold calls daily.

LANGUAGES

English (B1+) Ukrainian (Native) Russian (Native)

EDUCATION

National University of Kharkiv– «V. N. Karazin Kharkiv National University», International Economic Relations
(September 2021 - June 2025)

SOFT SKILLS

Communication: communication skills, both written and oral, to convey information clearly and persuasively
Collaboration and Teamwork: ready to cooperate and work effectively with others. I understand the value of
teamwork and actively contribute to the goals and objectives of the group.
Networking: building and nurturing relationships with others to create opportunities and partnerships.
Analytical Skills: skills in analyzing social media metrics, extracting meaningful information, and making data
driven decisions to optimize campaign effectiveness.
Time Management: adherence to deadlines, effective prioritization, and the ability to maintain a consistent
online presence.