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Viktoriia
SMM-керівник
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Viktoriia Holovan
Senior Social Media Strategist & Team Lead
Kyiv, Ukraine
[open contact info ](look above in the "contact info" section)
[open contact info ](look above in the "contact info" section)
EXECUTIVE SUMMARY
SMM Team Lead with 8+ years of experience scaling brands across B2B, B2C, and SaaS
products on DACH, Asian, and EU markets. Proven track record of building scalable social
media systems, leading cross-cultural teams, and integrating AI-driven workflows for
measurable business growth.
AREAS OF EXPERTISE
Social Media Strategy, Brand Communication, Influencer Marketing, Community Building, Content
Strategy, Cross-functional Collaboration, KPI Analysis, Budget Management, Team Management,
Strategic Campaigns, Trend Research, AI-driven Workflows, Performance Tracking (GA4, Meta Ads)
PROFESSIONAL EXPERIENCE
06/2025 – Present
SMM Consultant & Creative Strategist (Freelance)
Provided end-to-end SMM consultancy for B2B Tech, Fintech, and SaaS brands, focusing
on global market entry strategies and brand positioning.
Implemented AI-powered workflows (Gemini, ChatGPT, Midjourney) to automate content
production, reducing turnaround time by 40% for international clients.
Developed performance-driven content frameworks, integrating GA4 tracking to align social
media activity with measurable business conversion goals.
10/2024 – 06/2025
Social Media Marketing Team Lead | Growe (Digital Solutions for Global Markets)
Led a cross-functional team of 5, managing recruitment, operations, and project delivery
across European and Asian markets.
Oversaw budgets, contracts, risk management, and resource allocation to ensure on-time,
efficient execution.
Tracked KPIs, maintained stakeholder communication, and continuously improved
processes for better team performance.
Built and scaled brand presence across multiple platforms, achieving consistent audience
growth and engagement.
06/2024 – 02/2025
Social Media Manager | Beinf – B2B Tech Solutions for CX
Developed and executed SMM strategies for the German B2B market, establishing
consistent brand storytelling and increasing organic reach.
Partnered with cross-functional teams and external agencies to drive brand awareness
through integrated campaigns and thought leadership formats.
Analyzed performance across key KPIs, using data-led insights to refine messaging and
content pillars.
04/2023 – 10/2024
Team Lead Social Media Marketing | IT company (Digital Solutions for Global Markets,
confidential, NDA)
10/2020 – 04/2023
Social Media Manager | Yellow Stone (Digital Solutions for Global Markets)
09/2018 – 10/2020
Social Media Manager | BlankNote (Leather goods brand)
SERTIFICATES EDUCATION
Certified IT Project Manager
09/2013 – 06/2017
Projector Creative & Tech Online Institute
Bachelor in Finance & Credit
Certified Webdesigner
Kyiv National Economic University
Projector Creative & Tech Online Institute
Social Media Marketing Course
International Marketing Business Academy
ADDITIONAL SKILLS AND QUALIFICATIONS
Languages
English, fluent written and spoken
Ukrainian, native speaker
Russian, native speaker
Hard Skills
AI Stack: ChatGPT, Gemini, Nano Banana 2, Midjourney, AI video/image enhancement tools.
Management & Ops: Jira, Trello, Confluence, Notion, Slack, YouTrack, Miro.
Design & Content: Figma, Photoshop, Canva, Manychat.
Data & Productivity: MS Office (Word, Excel, PowerPoint, Outlook).
Senior Social Media Strategist & Team Lead
Kyiv, Ukraine
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EXECUTIVE SUMMARY
SMM Team Lead with 8+ years of experience scaling brands across B2B, B2C, and SaaS
products on DACH, Asian, and EU markets. Proven track record of building scalable social
media systems, leading cross-cultural teams, and integrating AI-driven workflows for
measurable business growth.
AREAS OF EXPERTISE
Social Media Strategy, Brand Communication, Influencer Marketing, Community Building, Content
Strategy, Cross-functional Collaboration, KPI Analysis, Budget Management, Team Management,
Strategic Campaigns, Trend Research, AI-driven Workflows, Performance Tracking (GA4, Meta Ads)
PROFESSIONAL EXPERIENCE
06/2025 – Present
SMM Consultant & Creative Strategist (Freelance)
Provided end-to-end SMM consultancy for B2B Tech, Fintech, and SaaS brands, focusing
on global market entry strategies and brand positioning.
Implemented AI-powered workflows (Gemini, ChatGPT, Midjourney) to automate content
production, reducing turnaround time by 40% for international clients.
Developed performance-driven content frameworks, integrating GA4 tracking to align social
media activity with measurable business conversion goals.
10/2024 – 06/2025
Social Media Marketing Team Lead | Growe (Digital Solutions for Global Markets)
Led a cross-functional team of 5, managing recruitment, operations, and project delivery
across European and Asian markets.
Oversaw budgets, contracts, risk management, and resource allocation to ensure on-time,
efficient execution.
Tracked KPIs, maintained stakeholder communication, and continuously improved
processes for better team performance.
Built and scaled brand presence across multiple platforms, achieving consistent audience
growth and engagement.
06/2024 – 02/2025
Social Media Manager | Beinf – B2B Tech Solutions for CX
Developed and executed SMM strategies for the German B2B market, establishing
consistent brand storytelling and increasing organic reach.
Partnered with cross-functional teams and external agencies to drive brand awareness
through integrated campaigns and thought leadership formats.
Analyzed performance across key KPIs, using data-led insights to refine messaging and
content pillars.
04/2023 – 10/2024
Team Lead Social Media Marketing | IT company (Digital Solutions for Global Markets,
confidential, NDA)
10/2020 – 04/2023
Social Media Manager | Yellow Stone (Digital Solutions for Global Markets)
09/2018 – 10/2020
Social Media Manager | BlankNote (Leather goods brand)
SERTIFICATES EDUCATION
Certified IT Project Manager
09/2013 – 06/2017
Projector Creative & Tech Online Institute
Bachelor in Finance & Credit
Certified Webdesigner
Kyiv National Economic University
Projector Creative & Tech Online Institute
Social Media Marketing Course
International Marketing Business Academy
ADDITIONAL SKILLS AND QUALIFICATIONS
Languages
English, fluent written and spoken
Ukrainian, native speaker
Russian, native speaker
Hard Skills
AI Stack: ChatGPT, Gemini, Nano Banana 2, Midjourney, AI video/image enhancement tools.
Management & Ops: Jira, Trello, Confluence, Notion, Slack, YouTrack, Miro.
Design & Content: Figma, Photoshop, Canva, Manychat.
Data & Productivity: MS Office (Word, Excel, PowerPoint, Outlook).
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The candidate's resume is posted at https://www.work.ua/resumes/10964618/